100%
Chat conversion rate
100%
of incoming calls originated from LocaliQ campaigns
168%
higher Social Ads click-through rate*
"LocaliQ has helped our business grow by increasing our online visibility and driving qualified traffic to our website. Their team understands our market and industry, and they've helped us fine-tune our digital strategy. As a result, we’ve seen more engagement from the right customers, especially in commercial and rental inquiries, and it’s made a real difference in our lead quality and volume."
- David Hernandez, Marketing Department, Mission Golf Cars
Goals
Mission Golf Cars came to LocaliQ with growth and expansion top of mind. Their main goals were to increase sales for their flagship San Antonio location, while also building a presence at new locations across south central Texas.
Challenges
Establishing a presence in new markets is a time-consuming and labor-intensive undertaking. Mission Golf Cars was looking for a way to streamline this process while increasing ROI at their main San Antonio dealership, without sacrificing their team’s bandwidth.
“Before working with LocaliQ, our marketing was more reactive and scattered—mostly traditional advertising and some social media without much tracking or optimization,” said David Hernandez of Mission Golf’s marketing department.
Solutions
Mission Golf Cars uses LocaliQ’s Cross-Media Optimization technology for a tightly aligned strategy that encompasses Search Ads, Social Ads, and Chat solutions.
Results
With help from LocaliQ, Mission Golf Cars was able to refine its strategy so that every search and social campaign was hyper-targeted as well as easy to track and optimize.
“Since partnering with LocaliQ, our strategy has become much more targeted and data-driven. We now have a clearer understanding of what works, we’re more consistent across platforms, and we can actually measure results. It’s helped us make smarter decisions and focus on campaigns that generate real ROI,” David said.
For example, Mission Golf’s LocaliQ Search Ads campaigns drove 9,250 clicks and 377 leads within a 90-day period. Additionally, their Social Ads powered by LocaliQ brought 26,000 impressions and 5,690 engagements in just 90 days. Plus, within that same timeframe, 100% of incoming calls to Mission Golf were sourced from channels managed by LocaliQ.
With these tactics pulling in website traffic and calls, Mission Golf Cars was able to effectively nurture those potential customers using LocaliQ’s Chat solution. In fact, all 360 chats Mission Golf generated within 90 days converted to leads—yielding a 100% conversion rate.
Aside from the clear campaign performance increases, Mission Golf Cars found their marketing processes improved thanks to the expertise and service provided by LocaliQ.
“The best part about working with LocaliQ is the partnership. Their team takes the time to understand our business goals and challenges, and they’re proactive in finding solutions that fit. They communicate clearly, follow through on deliverables, and genuinely want to see us grow. It doesn’t feel like we’re just buying ad space—it feels like we have a digital marketing team that’s invested in our success,” David said.
*Social ad metrics compared to industry averages
