51%
higher Search Ads CTR*
60%
of new leads were from SEO
80%
of calls driven from campaigns were unique
"The best part of working with LocaliQ is its team of digital marketing experts. They are patient, knowledgeable, and friendly... A delight to work with!"
- Heidi Maggs, Marketing Manager, Maggs McDermott & DiCicco
Goals
MMD Law wanted to connect with potential clients at the exact moment they were searching for legal help—right on the search results page. From there, the goal wasn’t just to capture attention, but to build trust and guide those leads into lasting client relationships through effective lead nurturing.
Challenges
In such a competitive market, MMD Law knew they had to stand out at the very top of search results to attract new clients. After all, those prime spots on Google drive the most clicks and conversions. But showing up was just the beginning—the firm also needed a simple, effective way to follow up with web-sourced leads and convert them into clients.
Solutions
With LocaliQ, MMD Law launched a complete digital marketing strategy that combined SEO, Search Ads, and Targeted Email Marketing.
Results
With LocaliQ’s support, MMD Law boosted its visibility across search engines through a smart mix of Search Ads and SEO.
Search Ads built momentum—delivering 37,000 impressions and 3,400 clicks in 90 days, resulting in a click-through rate of 9.03%, 51% higher than the industry average of 5.97%.
LocaliQ’s SEO solution amplified MMD Law’s Search Ads campaigns. 60% of leads came from their SEO strategy, proving organic traffic is now one of the biggest drivers of online growth for the firm.
From there, they kept the conversation going—nurturing interested leads with Targeted Email Marketing to turn curiosity into client relationships.
In total, working with LocaliQ drove over 10,000 site visits, 133 calls, and 56 form fills for MMD Law in just 90 days. Plus, 80% of those calls came from unique numbers, indicating that MMD Law was able to reach new potential clients through LocaliQ’s digital solutions.
“LocaliQ giving us a presence at the top of Google searches has attracted more potential clients,” Heidi Maggs, Marketing Manager at MMD Law, said.
*Search Ads metric compared to industry average
