51%
of all leads from LocaliQ solutions
$15K
in revenue generated from Search Ads shopping campaigns
12.5K
Social Ads videos watched at 100%
"The best part of working with LocaliQ is the flexibility and genuine partnership. The LocaliQ team consistently adapts the strategy to real-time performance data and evolving business needs."
- Rachael Roark, Director of Marketing, SOBRsafe
Goals
The SOBRsafe team wanted to work toward wider, more effective reach for its campaigns, ultimately increasing sales revenue. They also needed to scale and optimize their marketing for a more sophisticated approach to keep up with the industry.
Challenges
Deploying the right marketing strategy to build awareness, trust, and demand with both B2B and B2B customers was a challenge for the business. They also needed a way to educate their customers on SOBRsafe’s advanced technology within limited ad space.
“Before working with LocaliQ, our marketing efforts were relatively basic and limited in scope. We had foundational tactics in place, but they were largely fragmented and lacked the scale, sophistication, and targeting needed to support our brand,” Rachael said.
Solutions
LocaliQ works with SOBRsafe for a multi-tactical marketing strategy including Search Ads, Social Ads, Display Ads, and Dash™.
Results
LocaliQ’s cross-channel strategy helped SOBRsafe drive both brand awareness and lead generation across B2C and B2B audiences. For example, LocaliQ-powered Display Ads and Social Ads generated more than 6.7 million impressions combined, helping SOBRsafe significantly expand its visibility in the market.
Simultaneously, LocaliQ implemented a Search Ads strategy that leverages Shopping Ads, Smart Bidding, and Cross-Media Optimization to showcase SOBRsafe’s products and optimize campaigns in real time. By combining these tools with first-party audience data, the campaigns generated $15,000 in Shopping Ads revenue along with 243 leads from Search Ads.
Overall, LocaliQ campaigns delivered more than 21,600 site visits and 1,450 leads in just 90 days, making LocaliQ the business’s largest lead source during that period.
For B2C audiences, LocaliQ focused on delivering high-impact awareness campaigns that “introduced the product, simplified complex messaging, and drove measurable sales growth,” according to Rachael. On the B2B side, the marketing mix included thought leadership and sales enablement strategies to build credibility and accelerate the pipeline.
“As a result of these combined efforts, we’ve seen meaningful gains in brand awareness, sustained sales growth, and stronger ownership of the category we are defining,” Rachael said. “Through our partnership with LocaliQ, our strategy has evolved into a robust, data-driven paid media ecosystem that meets users where they are at the moment.”
