168%
increase in appointments booked*
71%
of all leads from LocaliQ solutions
25%
higher Social Ads click-through rate
"LocaliQ has continuously delivered positive, observable growth for our business from the start. The LocaliQ team’s experience sets them apart from any other marketing partner we have worked with. LocaliQ continues to help us grow to the next level, as its extended services and expert consultations make it easier to project and plan future growth."
- Corey Bedell, Owner, Ottawa
Goals
The B&W Plumbing team wanted a digital marketing strategy that would help the business sustain growth in the long term.
Challenges
Long-term success means coordinating marketing efforts across all digital channels, which can be tough when the team at B&W spreads their bandwidth to run the business smoothly.
Solutions
B&W Plumbing partners with LocaliQ for a complete digital marketing strategy including SEO, Social Media Marketing, Dash™, Website, Display Ads, and Listings, as well as Lead Generator, which includes Search Ads, Social Ads, and Chat powered by LocaliQ’s Cross-Media Optimization (XMO) technology.
Results
By combining multiple LocaliQ solutions into a cohesive digital marketing strategy, B&W Plumbing was able to increase its visibility across search, social media, local listings, and organic search.
The results translated into meaningful business growth as B&W Plumbing saw a 168% increase in appointments booked. Search Ads and Chat powered by LocaliQ generated 360 leads. Plus, LocaliQ Social Ads delivered more than 555,000 impressions, 5,100 clicks, and 4,500 post engagements, achieving a click-through rate 25% higher than industry average. Along with this, LocaliQ helped B&W Plumbing get published across 38 local directories to develop a 5-star average rating on key listings such as Google Business Profile.
B&W Plumbing is well positioned to continue growing and planning for the future with help from the LocaliQ team.
“The amazing LocaliQ team delivers real results. They’re easy to reach, communicate with, and go above and beyond our expectations,” Corey said.
*Metrics compared to industry averages, data pulled from a 180-day period
