120%
increase in annual attributed revenue
12%
increase in conversion value
65%
of call leads from LocaliQ solutions
"LocaliQ has provided highly effective management of our marketing campaigns, enabling Mr. Handyman to remain focused on our core daily operations. I feel like we’ve elevated our marketing strategy and can make conscious decisions in the growth of our business."
- Jeff Stilwell, Owner & General Manager, Mr. Handyman
Goals
Mr. Handyman’s two main goals are to consistently generate new leads while driving repeat business from existing local customers.
Challenges
Mr. Handyman’s schedule is consistently packed across its entire service area, reflecting the brand’s ongoing push to grow its presence and capture more market share. With teams already juggling a full workload, they needed a marketing strategy that could drive results without disrupting the day-to-day efficiency of their employees.
Solutions
Mr. Handyman works with LocaliQ for a complete digital marketing strategy, including Search Ads, Social Ads, and Targeted Email Marketing.
Results
With LocaliQ, Mr. Handyman has driven significant leads from search ads campaigns, including Local Services Ads, a critical strategy for services businesses. LocaliQ’s search ad optimizations combined with Google Ads Smart Bidding have driven a 120% increase in annual attributed revenue and a 12% lift in conversion value.
Along with paid search advertising, Mr. Handyman’s LocaliQ-powered Social Ads yielded a 92% higher click-through rate than the industry average, along with nearly 12,000 post engagements.
On top of that, Mr. Handyman is able to tap into LocaliQ’s CRM integration by seamlessly connecting its ServiceTitan account to the LocaliQ platform. This connection allows the business to fully leverage its first-party data, leading to smarter, more informed campaign optimizations across channels.
And with LocaliQ’s team of experts managing these digital solutions behind the scenes, Mr. Handyman doesn’t have to take on any extra workload—freeing up their team to stay focused on day-to-day operations.
“The LocaliQ team is very knowledgeable and always willing to help,” said Jeff, Owner and General Manager at Mr. Handyman. “They are prompt when we need answers and direction.”
*Social ad metrics compared to industry averages; all data is pulled from a 90-day period
