288%
market share increase
928%
traffic increase to dealership website
Goals
Superior Kia was looking for a way to increase market share in its assigned sales area (ASA).
Challenges
The Superior Kida needed a trackable marketing strategy that increased the business’s brand awareness within the competitive auto industry.
Solutions
Superior Kia partnered with LocaliQ for an integrated marketing campaign designed to drive traffic to the Kia dealership website while raising the dealership’s brand visibility in the market, using solutions including:
Results
The LocaliQ team conducted research using IHS/Polk data and dealership information to uncover key areas where the dealership was losing share in the ASA. Using this in-depth data analysis, the LocaliQ team pinpointed the best opportunities to increase market share, and it paid off big time.
The campaign results in a huge lift to website traffic and increased market share. In fact, Superior Kia saw a nearly 930% traffic increase to its website, and their market share increased to 70% from 18%, a 288% increase in market share. The brand’s dramatic turnaround caught Kia Corporate’s attention, and top executives visited to learn more about the dealership’s custom automotive marketing strategy.
