In the face of the setbacks stemming from inventory shortages, the auto industry continues to march forward into its electric future as consumer interest in electric vehicles (EVs) continues to rise. HIS Markit predicts that by 2025, one out of every three...
Semiconductor chip shortages, rubber shortages, ketchup packet shortages…these days it seems things are in short supply. As the world enters the “New Normal,” it is evident that at least for now, the auto industry is facing another major challenge. The global...
Is traditional SEO dead for car dealer marketers? The answer is both yes and no. Gone are the days of keyword spamming and all-out link building. SEO has evolved as Google’s algorithms and search behavior has evolved. Traditional SEO can and does still work for...
To succeed with your dealership marketing, you must first be able to clearly state your unique value proposition and present it in a way that builds trust and connection with your prospective car buyers. But the gulf between knowing what needs to be done and knowing...
What’s going to be big in the world of car dealer marketing in 2021, and how will technology, consumer behavior, and the economy impact the way you create and implement a successful automotive marketing strategy? One way to determine the best areas to focus your...
