Search Advertising
Search advertising is a must if you want to get seen on top search engines like Google and Bing. Get everything you need to run, manage, and track a successful search ads strategy that drives leads and customers.
How to Replicate Your Google Ads on Bing for More Clicks at Lower Costs
Learn key Microsoft Ads tips, like how to use the import tool and more, to replicate your business's Google Ads success on the Microsoft Ads platform.
- Susie Marino
- September 16, 2024
- Search Advertising
How Much Should You Spend in Google Ads? Complete Guide to PPC Costs
Get all the info you need to calculate how much to spend on Google Ads. Plus, get four tips to maximize your budget.
- Susie Marino
- September 10, 2024
- Search Advertising
Google Local Services Ads 101: Everything You Need to Know
Set your service-based business up for success with Google Local Services Ads using this complete guide.
- Susie Marino
- July 25, 2024
- Search Advertising
Updated Search Advertising Benchmarks for 2024 (+Expert Tips to Improve Results)
See how your business compares to the competition with this complete breakdown of the latest search advertising benchmarks.
- Stephanie Heitman
- May 20, 2024
- Search Advertising
Essential Beginner’s Guide to Local PPC
Get everything you need to know to run successful local PPC campaigns.
- Stephanie Heitman
- May 6, 2024
- Search Advertising
9 Reasons Your Google Ads Are Failing (Exclusive Expert Insights!)
Our experts weigh in to help you understand why your Google Ads may not be working how they should be and the solutions needed to get back on track.
- Susie Marino
- May 2, 2024
- Search Advertising
How Much Does Google Ads Cost in 2024? (+Tips to Lower Costs)
Find out how much Google Ads costs, what factors influence Google Ads pricing, and tips to keep your costs as low as possible.
- Michelle Morgan
- February 19, 2024
- Search Advertising
7 Quick PPC Optimization Tips for Small Businesses in 2025
Get a complete list of the top PPC optimization tips for small businesses.
- Michelle Morgan
- February 8, 2024
- Search Advertising
9 Ways to Build the Best Paid Search Strategy in 2025
Master these expert-approved basics for a stand-out paid search strategy in 2025.
- Michelle Morgan
- December 12, 2023
- Search Advertising
7 Google Ads Optimization Tips to Maximize ROI Now (+Free Checklist)
Get the best results from your Google Ads with these need-to-know optimizations.
- Anne Kunsman
- October 26, 2023
- Search Advertising
10 Timely Tips for Better Local Search Marketing in 2024 (+Why It Matters!)
Local search marketing can help you get new customers and increase brand awareness. Get the top 10 local search marketing strategies to try this year.
- Adam Enfroy
- February 27, 2023
- Search Advertising
The Google Guarantee Guide: What It Is, How It Works & How to Get It for Your Business
What does it mean for a company to be Google Guaranteed and how can you get the Google Guarantee Badge for your business? Find out here.
- Allie Decker
- December 13, 2022
- Search Advertising
Search Advertising Costs Are Increasing: Here’s What to Do About It Now
Use these expert tips to make your holiday marketing campaigns and 2023 planning successful despite increased search advertising costs.
- Stephanie Heitman
- November 17, 2022
- Search Advertising
- Justin Borge
- October 24, 2022
- Search Advertising
How to Use Negative Keywords for Better PPC Performance
Negative keywords can positively impact your PPC strategy. Find out what they are, how to find them, and what examples to include in your list.
- Susie Marino
- October 19, 2022
- Search Advertising
- Susie Marino
- October 4, 2022
- Search Advertising
- Susie Marino
- September 30, 2022
- Search Advertising
- Susie Marino
- June 2, 2022
- Search Advertising
![How Much Did Apple iOS 14 Really Affect Ad Costs? [Data]](https://localiq.com/wp-content/uploads/2022/03/apple-ios-14-update-ad-costs-data-feature.jpg)
- Mitchell Leiman
- April 4, 2022
- Search Advertising
- Stephanie Heitman
- March 4, 2022
- Search Advertising
- Susie Marino
- September 15, 2021
- Search Advertising
- Susie Marino
- September 9, 2021
- Search Advertising
- Stephanie Heitman
- July 30, 2021
- Search Advertising
- Susie Marino
- July 26, 2021
- Search Advertising
