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What’s not to love about seasonal marketing? It’s an opportunity to break out of your regular messaging mold, tap into the general excitement around a specific time of year, and maybe even boost sales during what otherwise might be a slow season.

That’s why we love sharing holiday marketing tips. The 4th of July is an ideal time to flex your seasonal marketing muscles. It’s smack-dab in the middle of the summer, a time that’s otherwise light on bank holidays. It’s a day where people gather with friends and create their own traditions (which can include engaging with your business). And the warm weather and festive vibes mean that people are generally in a good mood and excited to celebrate.

So why not lean in? Read on for some 4th of July slogans to help you promote your business around this holiday!

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General 4th of July slogans for your marketing

The wonderful thing about living in the digital marketing era is that there are countless tactics to try. Whether you want to share a festive message on social media, announce a sale, run a contest, engage in some email marketing, or one of dozens of other tactics, you can certainly do so with a holiday twist.

Use these 4th of July slogans on a variety of platforms and as part of just about any holiday marketing tactic:

  • Light up the sky
  • Seeing stars
  • Let freedom ring
  • Stars, stripes, and everything nice
  • Party in the USA
  • Born in the USA
  • Happy birthday, America!
  • Baby, you’re a firework
  • Shop independent this July 4
  • Declare your independence from ____ [whatever problem you solve for your customers]
  • Let’s have a blast
  • We’re here to dazzle

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4th of July slogans for a sale or promotion

Holidays are a great time to host a sale or promotion. People are in a celebratory mood and often already have their wallets open to spend on holiday-related expenses. If you can get in front of them with an enticing deal, they may decide to buy something extra from you.

You don’t need a direct tie-in to the July 4th festivities to justify your sale. Car dealerships, mattress brands, and appliance retailers often tout Independence Day deals despite having little to do with barbecues or fireworks.

4th of july slogan for sales event

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In marketing, you can always find a creative way to connect your offer to the holiday. Sure, a car isn’t really related to Independence Day. But when you frame your deal as an opportunity to own a brand-new, USA-made SUV that allows you to go off-roading and explore the rugged American landscape, suddenly, the connection becomes palpable.

If you’d like to launch a 4th of July sale or promotion for your business, here are some slogans to employ in your advertising:

  • Land of the free, home of the savings
  • Sizzling savings
  • We want YOU for our 4th of July sale
  • Star-spangled savings
  • These deals are poppin’
  • Stars, stripes, and savings
  • A parade of deals
  • Savings that will get you lit
  • The biggest bang for your buck
  • This sale is better than fireworks

📚 Free guide: 37 Ways to Promote Your Business (Whatever Your Budget!)

4th of July slogans for email marketing

Email marketing is a digital tactic that never goes out of style. It remains an impactful, cost-effective way to reach your audience, and there are always new email marketing trends to try. Enticing your readers with a subject line that teases a gift, deal, or promotion ahead of a holiday is all the more likely to boost your open rates.

4th of july slogan for email marketing

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A holiday email can be a great time to employ emojis in your subject line. These little characters create visual interest and attract attention in a crowded inbox. Used sparingly, they can be highly effective! And for July 4th, there are plenty of emojis to try (American flag, fireworks, smiley in a cowboy hat, hotdog, hamburger—the list goes on).

Try these 4th of July slogans on for size in your holiday email campaign:

  • On America’s birthday, you get a gift!
  • Revolutionary deals inside
  • The Founding Fathers want you to open this email
  • Sparkling savings inside
  • Lighting up your inbox with big deals

4th of July slogans for an event

A holiday presents the ideal excuse to throw a promotional event for your business. Businesses in hospitality and entertainment are a no-brainer for this type of holiday marketing, but anyone can participate. Gathering customers for a friendly barbecue, sidewalk sale, or ice cream social is always a good idea!

You might even choose to collaborate with other local businesses to co-host an event that can help you all boost your visibility (and, hopefully, your sales!).

4th of july slogan for event

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If you do decide to host an event for the 4th of July, these slogans can help you promote it:

  • Freedom fest
  • Party like it’s 1776
  • Stars and stripes event
  • Have a blast
  • Let’s get lit
  • Local retailers on parade

4th of July slogans for restaurants

If you’re in hospitality, the 4th of July is a chance to create a promotion to drive diners in the door. Summer can be a slow time for restaurants outside summer vacation destinations, so designing an event for the holiday can boost your sales during an otherwise sluggish season.

4th of july slogan for restaurant

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There are plenty of ways to structure your event or promotion. You might throw a special barbecue with some showy cooking, like an outdoor pig roast, in your backyard area. Or, if your location provides a great view of the town parade or fireworks display, you might host a viewing party for either event.

No matter how you choose to do it, these 4th of July slogans can spread the word about your restaurant promotion or event:

  • Red, white, and brew
  • Red, white, and BBQ
  • Freedom fries and apple pies
  • All American menu
  • Chillin’ and grillin’
  • Fries, pies, and freedom
  • Smells like freedom
  • Fireworks won’t be the only thing getting lit

4th of July slogans to light up your summer marketing calendar

If you want to add some fireworks to your mid-summer marketing plans, why not plan seasonal messaging around the holiday? Leaning into 4th of July marketing is a great excuse to try something new—it just might spark some creative ideas that generate attention from your audience.

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