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  • 25 Fun Father’s Day Marketing Ideas & Slogans (+Tips!)

Father’s Day, falling on June 16 this year, is the ideal time to show all the dads in your business’s community how much you appreciate them. Plus, there’s no doubt Father’s Day can be a lucrative time for your marketing. In fact, the average person spends $171.79 on Father’s Day gifts. However, even if your business doesn’t directly sell Father’s Day gifts, there are still ways you can boost your marketing during this holiday.

Let’s talk through some of the top Father’s Day marketing ideas fit for any business type. Plus, we’re sharing tips and slogans to make your Father’s Day marketing a smashing success.

Contents

5 quick Father’s Day marketing tips

While deploying advertising and marketing campaigns during Father’s Day is a no-brainer, there is a right and wrong way to do it. Here are some Father’s Day marketing tips to keep in mind.

💡 Uncover more tips and ideas to market your business year-round with our guide to 37 ways to promote your business (with or without money!).

1. Identify your target market for your Father’s Day campaigns first

There are a few different target markets you could speak to on holidays like Father’s Day, so you’ll want to know which segment you’re targeting ahead of time. For example, your brand’s messaging may vary depending on whether you’re trying to reach dads themselves, those with a dad, your current customers versus your potential customers, and so on.

2. Know your goals

Having an objective you want your Father’s Day marketing campaign to achieve can give your initiatives a sense of direction. For example, you’ll want to ensure you have a way to measure the success of your Father’s Day marketing, so a SMART goal structure (specific, measurable, achievable, relevant, time-bound) could help.

campaign planning - smart goals example

3. Map out campaigns ahead of time

As you’re setting your Father’s Day goals, you can start to map out which marketing channels might be best to focus on and how you’ll approach them. Setting a timeline is key so that everything is live once Father’s Day weekend rolls around. A marketing calendar can be a helpful tool during this step. That way, you can pre-plan what marketing assets you should create by certain dates.

june 2024 marketing calendar

🗓 Get more marketing ideas and templates for year-round success with our 2024 copy-and-paste social media calendar!

4. Be creative

It can be tricky to make your business stand out during popular holidays like Father’s Day. Try using a creative tool like Canva to create assets unique to your business’s branding. For example, these Father’s Day social media templates could be used as a starting point to make promotions that pop.

fathers day marketing - fathers day social media template preview

Get the Father’s Day templates here: [Facebook] [Instagram] [X]

5. Maintain inclusivity throughout your Father’s Day marketing

Not every member of your audience will have the same traditional father figure in their lives. Keep your Father’s Day marketing diverse and inclusive by using language that speaks to dads, stepfathers, uncles, brothers, grandfathers, friends, and more.

fathers day marketing - example of inclusive fathers day messaging

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Father’s Day marketing ideas any business can use

Use these ideas to create Father’s Day social media posts, emails, and other marketing campaigns.

🌱 Make a plan to grow your business this Father’s Day with our free, easy-to-use growth strategy template.

1. Try a simple happy Father’s Day marketing message

This first Father’s Day marketing idea might seem like a no-brainer, but it can often get overlooked in favor of more elaborate campaigns. However, sometimes less is more on holidays like Father’s Day. Don’t risk overthinking your Father’s Day marketing and stick to the basics with a simple Happy Father’s Day message you could add to your website, share on social media, and more.

2. Lean into a good dad joke

Who doesn’t love a fun dad joke? The term “dad joke” has risen in popularity to describe those cheesy jokes dads love to tell. Make your customers laugh this Father’s Day by including a corny pun or joke in your Father’s Day marketing.

fathers day marketing - example of dad joke in small business marketing

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3. Say “thank you” to fathers in your business’s community

Show your appreciation for all the dads in your business’s community by shouting them out on social media or offering a discount for dads during Father’s Day.

4. Partner with a dad-owned business

See if there is a business complementary to your own that’s dad-owned. You could partner with this dad-owned business to shout each other out on social media, offer bundles of your products in-store or online, and more. With this Father’s Day marketing idea, you’re boosting a dad-owned business while expanding your reach to a new audience.

5. Decorate your store or office for Father’s Day

Add dad-themed decorations to your store or office for Father’s Day. You could even include a Father’s Day display of photos, relevant products, and more that relate to the holiday. This Father’s Day marketing idea can be effective both offline and online since your decorations could attract foot traffic and you can share pictures of your holiday decor on social media.

6. Update your local listings

You want to update your local listings for all holidays—including Father’s Day—so that customers know what to expect from your business during this time. For example, if you’re shortening or extending your operating hours during Father’s Day weekend, be sure to include that in your business’s listings. You could also add images of your upcoming Father’s Day marketing initiatives to attract more customers over the course of the holiday.

7. Run a Father’s Day sale

A themed sale is a must-have Father’s Day marketing idea. Even if you don’t have the marketing budget to afford steep discounts, a small percentage off, coupon code, or other sales initiatives can go a long way on holidays like Father’s Day.

father's day marketing - father's day sale example

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8. Host or participate in a Father’s Day event

Add a dose of family fun to your Father’s Day marketing by throwing a Father’s Day party for your customers. Whether your event is in-person or virtual, you could connect with your audience by offering Father’s Day activities like trivia, a speech from an inspiring father, and more.

If you don’t have the bandwidth to host your own event, you could sponsor or participate in a community event over Father’s Day weekend. Whichever option you choose, take plenty of photos and videos to share as bonus Father’s Day marketing material.

9. Create a shareable Father’s Day playlist

“Dad rock” has become a more widely-known term to describe those classic songs dads played while we were growing up. Between “dad rock” or music from artists who are dads themselves, there are plenty of options to add to a shareable playlist for Father’s Day. You could gather a list of Father’s Day songs on a public streaming platform like Spotify, and share it with your customers or play in-store over the holiday. Be sure to include your business name in the playlist title so that your brand stays top of mind to listeners.

10. Share a recipe inspired by Father’s Day

The best part of any holiday? The food, of course! While moms may have a reputation for tasty home-cooked meals, many dads are great cooks, too. Connect with your audience over a Father’s Day recipe, like a specialty barbecue meal or a beer-battered fried delight.

11. Send out a Father’s Day email blast

If you send a monthly newsletter email, you could transform it into a Father’s Day-themed email. Celebrate Father’s Day over email by updating your recipients on what your business is up to for the holiday.

fathers day marketing - fathers day newsletter example

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12. Run a Father’s Day sweepstakes or contest

Whether you go for a Facebook contest, a raffle, an Instagram giveaway, or a full-blown sweepstakes across channels, this Father’s Day marketing idea is sure to attract a crowd of potential customers for your business.

13. Create a Father’s Day gift guide resource

If you’re looking to generate leads for your business, look no further than this Father’s Day marketing idea. You could create a page on your website dedicated to Father’s Day resources, including a gift guide your potential customers could download if they fill out a short form.

14. Have a dad do a “social media takeover”

Do you have a dad in your business’s community that wants to share their fatherhood story? You could have them temporarily “take over” your business’s accounts and post stories that give your audience a view into the typical “day in the life” of a dad.

15. Temporarily change your ad copy

Try switching out your search or social ad copy for Father’s Day. In your headlines, for example, you could add phrases like:

  • “Happy Father’s Day”
  • “Father’s Day sale”
  • “Booking for Father’s Day now”

In fact, in Google Ads, you could use the bulk edit option to change out current headlines you have to instead be Father’s Day themed. That way, it’s quick and easy to swap out copy for the season and switch back afterward. To try this, select the ads you want to update, and click “change ads” under the edit drop-down.

fathers day marketing - google ads bulk edit example screenshot

Father’s Day marketing slogans

Here are a few Father’s Day marketing slogans you can use to jumpstart your campaigns:

  • Thank you to all the dads
  • Happy Father’s Day from our family to yours
  • Thank you, Dad, for all you do today and every day
  • Shout out to all the dads out there
  • Dishing out deals for Dad’s day
  • Dad is short for decidedly awesome dude
  • Cheers to Father’s Day 🍻
  • Crack a cold one, it’s Father’s Day!
  • Happy jorts with white socks and sneakers day!
  • Here’s to grillin’ and chillin’ on Father’s Day 😎

Find Father’s Day words and phrases, Instagram captions, and more here.

These handy Father’s Day marketing ideas get the job done

Just like dads themselves, these Father’s Day marketing ideas do all the heavy lifting for you. Finding quick and easy ways to incorporate Father’s Day into your marketing can be key to staying relevant with your audience during this time of year. If you try these Father’s Day marketing ideas but still want to squeeze more out of your campaigns, see how our solutions can help you maximize your marketing no matter the season!

Here are the top Father’s Day marketing ideas any business could try:

  1. A simple happy Father’s Day marketing message
  2. Lean into a good dad joke
  3. Say “thank you” to fathers in your business’s community
  4. Partner with a dad-owned business
  5. Decorate your store or office for Father’s Day
  6. Update your local listings
  7. Run a Father’s Day sale
  8. Host or participate in a Father’s Day event
  9. Create a shareable Father’s Day playlist
  10. Share a recipe inspired by Father’s Day
  11. Send out a Father’s Day email blast
  12. Run a Father’s Day sweepstakes or contest
  13. Create a Father’s Day gift guide resource
  14. Have a dad do a “social media takeover”
  15. Temporarily change your ad copy

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