We’re over half-way done with the year, and many may be feeling that mid-year slump.
While it’s okay to feel the need to reenergize during this time, you don’t have to let that show through on your social media posts. We’re here to help you keep your July social media posts jazzed up and effective by covering the following:
- Social media tips to set yourself up for July success.
- July social media holidays to post about all month long.
- Even more July social media post ideas fit for any business.
With this post handy, you can let your social media successfully run on autopilot while you reset to take on the second half of the year.
Related: Need more marketing ideas for the whole year? Download our free marketing calendar filled with tips and ideas for every month.
Tips for your July social media holiday posts
Use these social media tips to inspire your own top-tier posts this July:
Try to remember the 4 C’s: clear, concise, consistent, and creative
Working smarter, not harder, is the key to social media success for small businesses. That’s why we’ve packaged together some of our top posting tips into an easy-to-remember 4 C’s structure: clear, concise, consistent, and creative.
Here’s what the 4 C’s mean for your business’s July social media posts:
- Clear: Have a purpose with each post you create. If you want to squeeze the most out of your July social media posts, you’ll want to ensure you clearly convey what action you want your followers to take after they see your post.
- Concise: Most social media platforms have specific image parameters. On top of this, mobile usage is on the rise—which means your followers are working with smaller screens. In fact, the average character count for a Facebook post, for example, is under 80 characters. Be sure you keep your posts short and sweet (as well as fitted to the right requirements) to avoid your message getting lost or cut off. Our handy size guide below can act as a helpful starting point to make sure nothing important gets cropped off on small screens.
- Consistent: Brand consistency matters when it comes to social media. While you want to help your brand stand out in crowded social spaces, you also want your followers to be able to easily recognize posts coming from your business. Try to match your brand style guide whenever you’re posting this July.
- Creative: Social media is a place for entertainment and creativity. So don’t be afraid to dip your toes into fun elements, like emojis or other social media marketing trends. You’ll want your July social media posts to be captivating enough to catch your audience’s eye. Try using free creative tools, like Canva, to come up with visually appealing social media posts.
Think beyond your social media accounts
While it sounds counterintuitive at first, it’s important to keep in mind how your local social media marketing efforts will impact other aspects of your business.
For example, while your posts are sure to drive engagement on your pages, they also may lead to increased traffic to your website or calls to your business. For a holistic social media marketing approach, be sure to check in on your other marketing channels. You may need to update your local listings or use a website grader to check your website performance.
That way, your business will be ready to take on any fluctuations in searches, web visits, and more that could be sparked from your July social media posts.
An example of a report from LOCALiQ’s website grader that can help you best prepare for socially sourced web traffic.
Align with your goals
Your social media goals will dictate how you’ll approach your posts month over month. If you don’t have social media goals in place, you can always refer back to your overall business objectives.
For example, most businesses are (at the minimum) looking for brand awareness from social media. With that in mind, you may want to use hashtags to help your posts get found by new audiences. To get started, here are some July hashtags to try:
July social media holidays (with ideas and examples)
Grow your social media presence with these July social media holiday post ideas and examples:
Independent Retailer Month
Calling all small businesses! July is the month to bring attention to all that it takes to be an independently-owned business. Independent retailers help build local economies and communities. Even if your niche market doesn’t fit into the retail category, there are still ways you can celebrate this July social media holiday:
- Partner with another local business and encourage your followers to show their support. Is there an independent retailer that complements your own business that you could reach out to? Try running a month-long partnership where you share your follower wealth with one another. For example, you could tag each other in posts all through July. Plus, this shows how you support businesses similar to yours, and encourages your followers to do the same.
- Share your business’s story. Starting a business from the ground up is no easy task. Tell your followers how your independent brand came to be. They’ll surely appreciate the inside look at your brand’s history, and it will add a human touch to your July social media strategy.
National Anti-Boredom Month
Between school being on summer break, people taking time off from work, and the slowness of hot summers, boredom looms on July horizons. Fight back boredom with these fun social media post ideas:
- Hold a month-long challenge. Nothing will keep your audience engaged more than a flurry of month-long festivities. You could try a wellness challenge, and have your employees, friends, or family join in on the fun. The key to this July social media post idea is to give your followers something to do with a small incentive—whether that be the gratification of winning a challenge or a full-blown prize. Plus, you can use this idea to create buzz all month long.
- Share what you like to do in the Summer. Give your followers ideas to beat boredom by telling your own story of how you like to keep busy. To stay in the spirit of the season, try to share summer-related ideas so your followers will be more eager to try them, like going for a walk or making an epic ice cream sundae. You could even encourage your followers to tag you back if they try your ideas.
- Post about local events. During the summer, most communities have parades, concerts, farmers’ markets, and more to keep folks busy. Provide your followers with a handy list of all the hot local happenings. You could even take this a step further by participating in one of the events you share as a sponsor, volunteer, or attendee. If you go that route, be sure to take plenty of photos to show your followers how your business leverages local events to beat boredom.
French-American Heritage Month
Did you know that there are over 11.8 million people with French heritage living in America, and about 2 million of them speak French at home? With such a large population of French-Americans, your followers are sure to appreciate your recognition of this July monthly observance. Here’s how you can take part:
- Fire off some French trivia. There are plenty of interesting facts about French culture. For example, did you know France is the most visited country in the world—despite it being smaller than Texas? Your followers will eat up bits of information like that and more, so have a blast testing their knowledge with trivia posts.
- Post a French recipe. What’s the best part of any cultural celebration? The food, of course! With so many popular French foods found in all corners of the world, this July social media post idea will definitely give your brand a boost. Plus, more than half of social media users hop onto platforms to find a new recipe, so your followers will already be on the lookout for content like this. Whether you share a family recipe of your own or repost one from a famous French chef like Julia Child, the buzz you get from a post like this will be well worth it.
National Minority Mental Health Awareness Month
Starting in 2005 by Bebe Moore Campbell, cofounder of the National Alliance of Mental Illness (NAMI), this July observance is meant to end the stigma around mental health and bring accessible resources to all. It’s meant to bring attention to inequities, like systemic and historical barriers, that can negatively impact the mental health of those within the BIPOC communities. While it’s important to have an inclusive marketing strategy all year long, here’s how you can bring awareness to this specific July observance:
- Share out resources, like BIPOC’S MMHM toolkit. One of the top ways to take action for a cause on social media is to spread the accessibility of resources. Find other resources that speak to you and share the link regularly throughout the month.
- Post a few mental health tips. Your followers will appreciate you showing that you truly care about their wellbeing, so share your thoughts on how you would recommend dealing with mental health issues. If there’s a local business that specializes in mental health, this could also be a great time to pass your platform off to them to share their expertise.
- Give back to minority-focused organizations. Try partnering with a minority-owned business, or a minority mental health resource center, to showcase how your business is taking action and giving back to this cause.
July 1: International Joke Day
Start off your July social media posts with a light and fun post centered around International Joke Day. Humor in marketing can help to hold your audience’s attention, as more than 50% of people prefer funny content from businesses. Here’s how your business can take part in this silly social media holiday:
- Tell a joke! What better way to celebrate International Joke Day than with a joke? This sweet and simple social media post won’t take a ton of resources to create—making it perfect for busy business owners.
- Repost a funny meme. The 4-1-1 rule of social media states that it’s best to have a mix of both your own content as well as content created by others. This July social media holiday is the perfect opportunity to recycle content from others with a funny repost.
- Crowdsource funny content from your followers. Ask your followers what their best joke is, and watch your social media marketing metrics climb as you get plenty of comments back.
July 4: Fourth of July
While we have plenty of resources for 4th of July marketing as well as 4th of July social media posts, we couldn’t round up our list of July social media holidays without mentioning this major day. Here are a couple of quick 4th of July social media posts you can share in a flash:
- Recycle memories from past 4th of July celebrations. Did your business ever have a 4th of July event, or maybe you did something great with your day off one year? Share the memories with your followers to give them an inside look at how your business spends the holiday.
- Show your patriotism. Create a red, white, and blue-themed post to simply show your support for the day and wish your followers a happy 4th of July.
Get our 4th of July social media templates here: [Instagram] [Facebook] [Twitter]
July 5: National Workaholics Day
It makes sense that this July social media holiday is the day after the 4th of July. Most people are still off enjoying the holiday, so anyone who decides to still work is certainly a workaholic! As a busy business owner, you most likely feel like you’re always working. Cut yourself some slack by stealing one of these Workaholics Day post ideas:
- If your business is closed, share how you or your employees are enjoying an extra day off. It’s important to show that being a workaholic isn’t always a good thing. So, post about how you’ll be spending your time off to inspire your followers to do the same.
- Showcase the hard work you and your team do throughout the year. You don’t have to be a workaholic on just this day. You work hard to keep your business running all year long, so try creating a video of the behind-the-scenes work you and your team do on a daily basis.
- Remind your followers to have a balance of work and fun. Work-life balance is as important as ever. Tell your followers that just because it’s workaholics day, it’s okay to not be a workaholic. In fact, it’s healthy! With this post, you could even share tips on how you unplug after a long work day.
July 17: National Lottery Day
The biggest Powerball jackpot ever was $1.586 billion. While it might be a far-off dream to hit the lottery jackpot, your business can still win followers with these Lotter Day post ideas:
- Run a social media giveaway or contest. Host your own “lottery” to incentivize your followers to interact with your business. This is perfect for brands with smaller marketing budgets, as your contest giveaway or prize could be something small, like a coupon or gift card.
- Try a major sweepstakes. If you want to kick your Lottery Day festivities up a notch, try an entire lead-generating promotion plan for the ultimate sweepstakes. This social media idea is fitting for when you’re looking for posts to last you the whole month, as you could post consistently leading up to your final drawing to create extra buzz.
- Share a winning story. Have you or your employees ever won something big or small? Entering the lottery or a contest can be a rollercoaster ride of hope, anticipation, and (sometimes) celebration. Your viewers will be interested to hear your story, and they may just be inspired to comment back on their own!
July 18: World Listening Day
Shh… do you hear that? It’s the sound of your business reaping the benefits of World Listening Day on social media! This July social media holiday was founded by the World Listening Project, a nonprofit dedicated to studying acoustic ecology. So, hear us out and give these post ideas a go:
- Switch up your product positioning for World Listening Day. Show how you listen to your customers by pinpointing specific problems they may have that your product or service solves. You could post informational photos or videos that walk through how your offering is music to your customers’ ears.
- Create a shareable playlist in honor of World Listening Day. You could leverage streaming platforms to create public playlists your followers can listen to. This can help to make your business more memorable and build your brand community as your customers will think of your business while they listen.
This small business creates playlists to match certain breakfast menu items. The playlists get shared on the business’s Instagram. Plus, when customers come into the shop the playlists are always playing!
July 25: National Hire a Veteran Day
Not only are veterans superheroes that have served for our freedom, but they also make stellar employees. In fact, veterans stay with companies 8.3% longer than non-veterans. Sadly, though, 33% of veterans are unemployed. Here’s how your business can help to change that with these posts:
- Highlight a superstar veteran in your business’s community. Whether you have an employee or a friend of your business that was a veteran, try posting their headshot with a caption about what makes them great.
- Allow a veteran to do a “social media takeover.” This July social media holiday is the perfect opportunity to “hand the mic” over to a veteran. Grant a veteran close to your business access to your social media to talk about what being both a veteran and an employee means to them.
July 30: International Day of Friendship
International Day of Friendship was introduced by the U.N. in 2011, and ever since it’s been reminding people of the importance of a good friend. In fact, 22% of people live longer if they have a close network of friends. Here’s how your business can promote positive friendships on social media:
- Run a referral program. Nothing builds a friendship like sharing gifts, so give your followers something they can hand out to a friend. For example, you could offer a temporary coupon code or two small gift cards that are perfect for a couple of besties.
- Highlight the friends of your business. No one person can make a business concept come to life all on their own. You may have had friends help you out along the way, and this July social media holiday can act as an opportunity to show appreciation for them.
Even more July social media holidays
There are a ton more July social media holidays you can frame your posts around, like these below:
- National Blueberry Month
- National Culinary Arts Month
- National Grilling Month
- National Hemp Month
- National Ice Cream Month
- National Lost Pet Prevention Month
- National Make a Difference to Children Month
- UV Safety Awareness Month
- July 1: International Reggae Day
- July: Recreation for the Disabled Day
- July 2: World UFO Day
- July 4: Independence Day
- July 4: National Caesar Salad Day
- July 6: International Kissing Day
- July 6: National Air Traffic Control Day
- July 6: National Fried Chicken Day
- July 6: Take Your Webmaster to Lunch Day
- July 7: Global Forgiveness Day
- July 7: World Chocolate Day
- July 8: National Video Game Day
- July 9: National Pina Colada Day
- July 10: 7-Eleven Day
- July 11: National Swimming Pool Day
- July 11: World Population Day
- July 12: Pecan Pie Day
- July 13: National French Fry Day
- July 14: National Macaroni and Cheese Day
- July 14: Shark Awareness Day
- July 15: National Give Something Away Day
- July 16: National Personal Chef Day
- July 16: World Snake Day
- July 17: National Ice Cream Day
- July 17: National Tattoo Day
- July 17: World Emoji Day
- July 20: National Hot Dog Day
- July 20: National Moon Day
- July 20: World Jump Day
- July 21: National Junk Food Day
- July 22: Mango Day
- July 23: Vanilla Ice Cream Day
- July 24: Amelia Earhart Day
- July 24: International Self Care Day
- July 24: National Tequila Day
- July 25: Culinarians Day
- July 25: National Wine and Cheese Day
- July 26: Disability Independence Day
- July 26: National Aunt and Uncle Day
- July 28: National Refreshment Day
- July 29: International Tiger Day
- July 29: National Lipstick Day
- July 29: System Administrator Appreciation Day
- July 31: National Avocado Day
- July 31: National Watermelon Day
Related: Get ready-to-post summer Instagram captions to make your profile pop ?
July social media post ideas (not about holidays!)
If holidays don’t mesh well with your brand, try these July social media post ideas that are holiday-free:
Discuss your Q3 plans
July marks the beginning of the third quarter of the year. That means we’ll officially be more than halfway through the year, and many businesses may be switching up their plans or introducing new initiatives. Keep your followers updated with a teaser of what’s to come for Q3.
If your business has no updates to post about for Q3, it may still be a good idea to let your followers know that they can expect your brand to maintain the status quo.
Promote a sale
Sales are a fit for social media throughout the year, but a July sale is something your followers may be on the lookout for as the height of summer approaches.
You could mention the sale in multiple posts throughout the month, and have it only last from July 1-31 to maximize your July marketing ROI. What’s even better is that you can reuse this idea for each remaining month of the year by simply switching up the creative.
Follow a viral trend
If you’re short of July social media post ideas, look to influencers to see what types of posts are trending. For example, you might want to duet a popular video on TikTok, or jump into a hash-tagged conversation on Twitter.
You could even pay a micro-influencer a small amount to do a post for your business—which can save the day when you’re short on time to create your own July social media posts.
This business used Instagram Reels to create a video that relates to their business over a trending audio clip.
July social media post ideas you can jump for joy over
While July can feel like the final stretch of a marathon, your social media marketing will be just getting started with these July social media holidays and ideas. Lean into social media to keep your business growing this July—and every month of the year. If you want more social media help, check out our free guide on simplified social media marketing.
Need even more July marketing resources? We’ve got you covered!