Reading up on Facebook ads best practices and exploring expert tips can be helpful as you practice creating a Facebook advertising campaign. But it’s even more helpful to see examples of those best practices in action. So, let’s look at the best Facebook ad examples from local businesses and growing brands alike to see what we can learn from them.
Table of contents
Facebook ad examples by format
- Facebook image ad example
- Facebook video ads example
- Facebook lead ads example
- Facebook carousel ad example
- Instant experience Facebook ads example
- Collection ads example
Facebook ad examples by vertical
- Real estate Facebook ad example
- Home services Facebook ad example
- Senior living Facebook ad example
- Healthcare Facebook ad example
- Salon and spa Facebook ad example
- Legal Facebook ad example
- Education Facebook ad example
- Ecommerce Facebook ad example
- Auto Facebook ad example
- Travel and entertainment Facebook ad example
Facebook ad examples for each format
To start, here are some Facebook ad examples for each format so that you can get a feel for what types of Facebook ads might work for you.
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Facebook image ad example
The most typical Facebook ad you might see is your standard Facebook image ad like this one here. All Facebook image ads feature a single image, some text, and a link with a call to action button.
The above Facebook ad example features a simple but powerful image, creative description text complete with an emoji, and a powerful call to action. If you want to take your Facebook image ads to the next level, you could create a custom social media image to feature in your image ad.
The Facebook ad example below is the perfect illustration of how to effectively use a custom image in an ad. Images used in Facebook ads are also clickable, so adding a button directly to the image to entice users to click on the ad was a smart move. Additionally, the custom Facebook ad image is clear and clean without a ton of text or busy creative elements that could make the content difficult to digest.
Facebook video ad example
Facebook video ads essentially follow the same format as a Facebook image ad, but instead, the featured content is a video rather than a still image. This type of Facebook ad can be the perfect opportunity to expand your video marketing strategy.
Facebook lead ad example
Facebook lead ads can be a lucrative lead-generation tactic for growing businesses. Facebook lead ads can include images, videos, text, and links, like the Facebook ad examples we saw above, but their primary feature is the form that is attached to the ad. With Facebook lead ads, users can fill out a lead-generation form directly on the ad rather than jumping to your business’s landing page.
Facebook carousel ad example
One of the most common types of Facebook ads found in feeds is the Facebook carousel ad. A Facebook carousel ad allows your business to show multiple “cards” that feature your products or services with call-to-action buttons on each card. Here is an example of a Facebook carousel ad from a retail business.
Instant experience Facebook ad
Facebook instant experience ads (formerly known as Canvas ads) are mobile-optimized ads that instantly load full-screen videos, images, digital storefronts, and more.
Collection Facebook ad
Collection Facebook ads are perfect for when you have a series of products or services you want to showcase. The collection ad below provides a great example for how this ad format can drive interest for your business by showcasing multiple products or feature highlights.
Vertical Facebook ad examples
No matter what niche market your business may be in, you can likely find a Facebook ad example that relates to your industry here.
Real estate Facebook ad example
Miloff Aubuchon Realty Group is a real estate company LocaliQ worked with to provide a custom mix of marketing solutions, including social ads like this one.
What does this ad do well? It:
- immediately grabs attention with an attractive image.
- starts by reminding the audience of a pressing need they have.
- covers the main goals of the realty group’s target clients—selling quickly at the best price and enjoying a professional experience.
- speak directly to viewers instead of speaking about them, using impersonal phrasing like, “We help homeowners sell their Southwest Florida properties.”
- uses marketing trigger words such as “need,” “simple,” “quickly,” “best,” and “advantages.”
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Home services Facebook ad example
This simple but effective Facebook ad from Metro Garage Door Co works for several reasons.
It:
- stands out visually both thanks to the video and the eye-catching color of the emojis.
- is clear about what’s offered and what areas the company serves.
- subtly builds credibility by mentioning that the company has been in business since 1978.
Senior living Facebook ad example
Next up is a well-done ad from Carillon Senior Living, a LifeCare program serving West Texas and the South Plains.
This ad is effective because it:
- starts with the main goal someone interested in its program would care about—still being able to enjoy the present while not worrying about the future.
- reiterates more than once how its program meets the needs and wants of seniors.
- makes the copy easy to read at a glance via the list format.
- uses positive imagery and a resident testimonial to create a positive perception of the ad.
Healthcare Facebook ad examples
Spindel Eye Associates—another local business we assisted—has also had success with Facebook advertising. Consider a few things one of its ads does right.
This ad:
- uses video to catch attention and provide additional information not mentioned in the copy, such as the addresses of the locations and phone number.
- reassures potential patients to ease common concerns about quality of care and such.
- mentions the locale the business serves so that New Hampshire residents know Spindel is an option for them.
- directly invites the audience to schedule an appointment rather than hoping they’ll take that action on their own.
Salon and spa Facebook ad examples
Last up is a Facebook ad from Spavia Day Spa. What techniques used here are worth learning from and customizing for your ads?
This example does a good job of:
- using descriptive words and even alliteration to emphasize the main points and create a pleasant rhythm for readers.
- using emotional triggers such as individuals’ desire to show gratitude to loved ones.
- keeping social media branding consistent across all of its ads, which makes it instantly recognizable as potential spa-goers scroll through their feeds.
Similarly, here’s another Facebook ad example below for a med spa that maintains brand consistency throughout the ad.
Legal and professional services Facebook ad examples
For businesses looking to advertise their legal practice or other types of professional services on Facebook, this ad example can be a source of inspiration.
The ad above:
- uses an eye-catching custom image.
- incorporates emotion by addressing a customer pain point.
Higher education Facebook ad example
When you’re working on your higher education marketing, be sure to refer to this Facebook ad example.
This ad:
- focuses on a specific area of study for a key target market.
- uses a clear call to action in both the ad text and in the CTA button.
Ecommerce Facebook ad example
For retail and ecommerce businesses, carousel and collection ads can come in handy when you’re trying to promote a catalog of items. However, a single-image ad like the Facebook ad example from Hanalei below can be a fresh alternative when you’re trying to promote a sale.
The ad:
- focuses on the unique value of the free bundle.
- creates a sense of urgency with the exclusive code only for new customers.
Facebook ad example for auto sales
If you’re in the auto industry, this Facebook ad example from Best Car Deals may be just what you need to jumpstart your own ad creation.
To break it down, the ad above:
- uses compelling copy with eye-catching emojis.
- localizes its approach by mentioning how the auto inventory is in the user’s area.
Facebook ad example for travel and entertainment
Competition on Facebook ads can be fierce for industries like travel and entertainment.
This Facebook ad example:
- includes a lot of valuable information that can help sway customers to click the ad.
- provides an eye-catching image that draws the eye.
- includes a way for users to directly message the business so they can take advantage of this offer.
Where to find more Facebook ad examples
Looking for more Facebook ad examples that fit your specific business needs? We’ve got you covered.
Facebook ad library
The Facebook ad library (also known as the Meta ad library) should be your go-to spot for finding Facebook ad examples. This free tool allows you to search and view currently active or previously active ads from any advertiser. You can search and filter for results specific to your business. With this tool, you’ll be able to source new Facebook ad ideas, inspiration, and ways to stand out from competitors.
The Facebook feed
There’s no better way to see what Facebook ads are working for other businesses than finding them in the wild on your own feed. Your Facebook feed can show what types of ads might be popular with your audience. Just be sure to keep your Facebook business page active by interacting with related pages and check in on your feed regularly to see popular ads.
Use these Facebook ad examples as inspiration for your own campaigns
No two businesses will have the same exact Facebook ads, nor should they. Each of these Facebook ad examples has unique components that help achieve different goals. Basically, there’s no right or wrong answer when it comes to creating the best Facebook ads for your business. However, you can take lessons from what other successful small businesses are doing to inspire your own. Use these Facebook Ad examples when you need to brainstorm ad ideas on the fly.
