• Home
  • Blog
  • 14 Copy-&-Paste Sales Email Templates Any Business Can Use

Email is a vital part of any modern business’s sales and marketing tactics. Email marketing returns between $36 and $40 for every $1 spent, which makes it a highly effective channel for engaging with customers.

But to email prospects or leads, you’ve got to have something to say. What should you be putting in your messages? These 14 sales email templates can help you catch the attention of the right people at the right time.

Contents

Sales emails vs. marketing emails: What’s the difference?

In the era of digital communication, the lines between sales and marketing have blurred. It used to be that marketing was a billboard or newspaper ad, while sales was someone cold calling a prospect or engaging with consumers in your store.

Today, outreach, like an email sent to prospects, can be sales or marketing. It is the content of the message, rather than the distribution channel, that dictates its label. Marketing emails are more informational and educational, whereas the sales email templates below focus on driving a business transaction.

sales email template - example

Email automation tools allow you to schedule messages to send based on an action your prospect or customer takes.

Plus, after your initial sales email campaigns are initiated, the marketing team can automate ongoing outreach, build a chatbot to answer questions on your site, and otherwise free up the sales team’s time to focus on direct sales conversations.

📧 Download our free small business email marketing toolkit for more sales email templates, subject line ideas, and everything needed in between for maximized sales email success!

14 sales email templates for your business

With the distinction between sales and marketing emails in mind, you might wonder what types of sales emails to send on behalf of your business.

These sales email templates run the gamut and can support your team throughout all stages of the sales funnel—from that very first outreach to closing the sale and even driving upsells and repeat business.

1. Cold sales email template

Many salespeople rely on cold email outreach to connect with new prospects. The challenge, then, is to provide a quick, compelling pitch to a total stranger.

The real trick to increasing your response rate is sending hyper-targeted messages. If you blast your email out to everyone on earth, it won’t be relevant for most. If you focus on finding prospects in your target audience, you have a better shot at catching the right person at the right time.

sales email templates - cold email template

Source

Once you’ve found the right people to connect with, keep it short and sweet.

Hi [Name],

Does [Recipient’s Company] use [product or service you provide]?

[Your Business Name] has been helping brands like yours to [do what you do best] for [X years]. Our clients include [list out some of your relevant client names]. You can learn more about our work and read what our clients have to say about us at [your website].

If you’re looking for support, I’d love to connect! Feel free to reply to this email or book some time on my calendar here [link to scheduling tool]. I look forward to chatting soon.

Warm regards,

[Your Name]

2. Warm email template

The cousin of the cold sales email template, the warm email is one you send to someone you have a tenuous connection with. This might be a person you met at a professional conference or networking event. Or it could be a contact you have from a long-ago former job.

sales email template - example

Source

No matter the case, this warm sales email template will help you reintroduce yourself and make a pitch for the work you currently do.

Hi [Name],

[A brief intro to remind the recipient of your existing connection. “It was great to meet you at the ABC Conference last week,” or, “It’s been a while since we worked together at ACME Corp.”]

I’m reaching out to share a bit about the work we do at [Your Company]. I know in your role at [Recipient’s Company] you [background on what they manage and/or might need help with].

We’ve been assisting people like you with [service/solution you provide] since [year]. I’d welcome the opportunity to chat about how we can help you do the same! Let me know if that’s of interest and I can book some time on your calendar. Or, feel free to grab some space on mine at a time that works for you [link to scheduling tool].

Best,

[Your Name]

3. Sales follow-up email template

How often have you replied to a first email from a stranger? If you said, “never,” you’re not alone! That’s why cold outreach almost always requires some follow-up. Most prospects will need to hear from you a handful of times before they consider hitting reply.

This follow-up email template can help you gently nudge your original message to the top of your recipient’s inbox.

Hi [Name],

I’m following up on my email from last week. Does [Recipient’s Company] need any support with [what your business does]?

If so, we should chat! [Your Company] has been helping clients just like you [achieve the outcome your business provides].

You can learn more about us here [link to website]. I look forward to connecting with you.

Best,

[Your Name]

Find even more sales follow-up email tips and templates here!

4. Response to inquiry or demo request

Congratulations, someone booked a call or appointment after receiving your cold email! Or perhaps someone submitted a demo request form on your website. Either way, you want to thank them for their interest and gather any information you might need before the call.

sales email template - demo example

Source

This email template can help you tick all those boxes.

Hi [Name],

Thanks for reaching out—I have our chat confirmed for [Date/Time]. Looking forward to it!

Before we connect, I want to gather a bit of information to ensure our conversation is as helpful as possible. [Include questions you have. If there are several pieces of information you wish to gather, you might link out to a brief survey.]

Thanks again, and I’m excited to chat on [Date/Time].

Talk soon,

[Your Name]

💡 Make your sales email relevant to your audience year-round with our free guide to email subject lines for every month of the year!

5. Demo or call follow-up email

After your first meeting with a prospect, it’s wise to follow up. This is your opportunity to thank them for their time, reinforce your understanding of their problem, and reiterate that you’re confident your business can solve it.

This sales email should be short and sweet. If you don’t hear back, you can follow up again later.

Hi [Name],

Thanks so much for taking the time to meet with me today. I enjoyed learning more about [Recipient’s Business Name] and [any specific issues/topics you discussed on the call]. I’m confident [Your Business Name] can help you [address whatever problem your product or service solves].

If you have additional questions, don’t hesitate to reach out. I look forward to continuing our conversation.

Sincerely,

[Your Name]

6. Free trial offer email

Some businesses like to provide prospects with a free trial—it’s easier to make a sale when someone’s seen firsthand how exceptional your offering is! This is especially popular among service-based businesses. A SaaS product might have a 30-day trial, while a fitness studio might host a free introductory class.

sales email template - example free trial sales email

Source

This sales email template helps you extend a free trial to your prospects.

Hi [Name],

Curious about [Your Business]? Come check us out!

We’d like to offer you a [details/timing for trial offer]. We know you’ll see [benefit(s) of using our product or service]. There’s no catch or contract required—[sign up/stop by] to try us out risk-free.

If you have any questions, don’t hesitate to reach out. Otherwise, you can use the link below to [sign up/schedule a session/etc.].

CTA: Get My Free Trial [link to landing page to register for free trial]

7. Sale or discount promotion email

Sometimes the best way to get a new customer (or win back an old one) is to email about a sale or discount. This tactic is especially popular with B2C brands, but any type of business can run a promotion.

When emailing about a sale or discount, be sure to lead with that in your subject line—it helps drive open rates and ensure more subscribers actually read your message.

Subject line: Our biggest sale of the year

Header: Shop Online [Date – Date] and Enjoy 50% Off Your Order!

It’s almost here.

Get ready to shop with us on [Date – Date]. We’re offering up to 50% off on everything, from our best-sellers to seasonal finds.

[Include a teaser image featuring some of the products/services that will be on sale.]

CTA: Mark My Calendar [add the sale to your reader’s calendar]

8. Proposal enclosed email template

Many service-based businesses create and share proposals as part of their sales process. If this is true for you, this email template can accompany a proposal to a prospective client.

Hi [Name],

Thank you for taking the time to share your needs for your upcoming project. [Your Business Name] would be honored to help you [achieve the aim, e.g., “build your dream kitchen” or “design your new website.”].

I have attached our proposal for the work. [If applicable, call out any specifics from the proposal that you want to draw attention to]. Feel free to reach out if you have any questions. I look forward to continuing our conversation.

Warmly,

[Your Name]

9. Proposal follow-up email

It’s not uncommon for your first proposal email to need a nudge. Sometimes the prospect is busy and misses your first message. Other times, they’re weighing options from other providers.

Whatever the case may be, sending a second message shows that you’re proactive, engaged, and hungry for the business.

Hi [Name],

I’m following up on the proposal I sent last week regarding [brief description of the proposal topic/project scope]. Please let me know if you have any questions or need additional information. I’d be happy to assist!

Looking forward to hearing your thoughts.

Best,

[Your Name]

10. Email template to share helpful resources

Not all sales conversations will lead to a transaction right away. Sometimes, it’s helpful to have additional reasons to reach out to a prospective client—to keep your business top of mind and to show you remain interested in helping your lead.

That’s where this sales email tactic comes in. When your marketing team creates a great new resource, email your leads to share it with them. Or, if you find a report or article from a third party that would resonate with your lead, send it along. Either way, it’s a great way to reopen the lines of communication and potentially jumpstart a sale.

Hi [Name],

Our team recently published a great new [content piece type] that I think might interest you. [Share some details about the piece and how it would be helpful to your lead/how it addresses a pain point they have].

I’ve attached it here. Let me know what you think!

Best,

[Your Name]

11. New customer onboarding email

Just because you’ve closed a sale doesn’t mean the sales process is over. In fact, those first few interactions with a new customer are vital. Hitting the right marks with your communication ensures your new customer feels reassured that they made the right purchase decision.

sales email template - new customer sales email example

Source

Whether you’re a salesperson who has had one-on-one interactions with a new client or your sale came from an online store purchase, you can still send a welcome email to your new customer.

Hi [Name],

Thanks for your recent purchase! We hope you’re thrilled with your [items/service/etc.].

[Share any information that applies to making the most of their new purchase. For example: How to set up an online account, how to check/track shipping status, how to book an appointment for a service, etc.].

If you have any questions, don’t hesitate to reach out. Our customer service team is available by phone from [Time – Time], or you can reach us by chat or email.

[Your Business Name]

12. New product features announcement email

When you add product features or update your service packages, you have another chance to reach out to customers and prospects with a sales email.

Letting everyone know about exciting additions to your products or services can help convert leads who have been on the fence, or it might inspire an upsell or renewal with existing customers.

sales email template - product launch sales example

Source

Here’s a sales email template to alert everyone on your mailing list to new product features.

Subject line: Big news! New product features inside

Header: Exciting Updates to [Product/Service Name]

We’re always listening to your feedback and looking for ways to deliver even greater value to our customers. That’s why we’ve made some changes to [product/service] that we think you’re going to love. Here are the highlights:

[A bulleted list of relevant updates to the product/service.]

Want to learn more?

CTA: See New [Product/Service] Demo [drive to a landing page with a demo of new product/service]

13. Email to cross-sell existing customers

In addition to letting existing customers know about improvements to the products or services they already buy, there’s another sales opportunity in this population: the cross-sell.

sales email templates - cross-sell customers email

A twist on the cross-sell email is the re-sell. This message from Sephora reminds a customer to repurchase an item they’re probably running low on.

If your customer is happy with their purchase, why not encourage them to buy from you again? A cross-sell nudges them to buy a second product or service that complements the one they already have. For example, would you like a pedicure with that manicure? Or, could I interest you in some wool socks to go with your new hiking boots?

You can automate these sales emails to send based on a customer’s purchase history, or, depending on your business, your sales team can customize them and send them directly to customers as part of their continued relationship-building.

Hi [Name],

We hope you’re enjoying your [new product/service]. [Call out a selling point about the new item or service they bought].

If you’re loving that, wait until you meet [complementary product/service]. [Explain why this additional product would make your new customer’s life even better. How does this second product or service enhance or build upon the experience they’re already having with their first purchase?]

You can learn more or purchase it here. [link to product/service page on your site]

Got any questions? Reply to this email or text us at [phone number]. We’re here to help!

14. Re-engage lost customers

Businesses lose customers for many reasons. Yes, sometimes it’s because a customer has an unpleasant experience. But often it’s something else entirely: Their needs change, they move out of your area, or they switch up their routine.

sales email template - discount email test example

These customers who’ve drifted away are the ones you might win back. And you never know until you reach out to them. That’s what this re-engagement email template aims to do.

Subject line: We miss you! Enjoy 20% off your next visit.

Hi [Name],

It’s been a while! We’d love to welcome you back into the [store/cafe/salon/etc.] [Share any exciting updates that might entice them to stop by. E.g., “We just rolled out our seasonal dessert menu—the gingerbread cake is a can’t-miss!” or “We’re now offering dip powder manicures in over 40 colors.”]

When you pop in, show us this email at checkout and enjoy 20% off.

We hope to see you soon!

Best,

The [Your Business Name] Team

Use these sales email templates to win attention and close deals

The sales cycle is not linear, nor is it a singular event. Invest in creating a library of sales-focused emails (and try these SMS text marketing templates, too). When you do, you make it easier for your team to connect with prospects, leads, and customers quickly—no matter where they are. For more help bringing these sales email templates to life, see how our solutions can maximize your sales email campaigns with a custom strategy fit to your business’s sales funnel.

Accelerate your business growth

Talk to an expert and learn how LocaliQ can move your business forward.

Accelerate your business growth

Talk to an expert and learn how LocaliQ can move your business forward.