Earlier in the year, your business can benefit from any easy wins that will engage your audience, increase website traffic, and grow your overall online presence to set yourself up for long-term digital marketing success.
A customized newsletter email campaign this February is just what you need in this case. For example, did you know that emails sent during the winter months drive the most website traffic? If you’re ready to make the most of your email list this season, try these February newsletter ideas and subject lines you can tailor to align with both your business’s short-term and long-term goals.
Contents
- February newsletter ideas any audience will love
- February newsletter ideas based on holidays and observances
- February newsletter email subject line ideas
February newsletter ideas any audience will love
Here are some of the top February newsletter ideas fit for all business types.
📧 Get everything you need for powerful email marketing year-round with our small business email marketing toolkit complete with tips, templates, ideas, and more!
1. Remember the “news” part of your February newsletter
As you’re trying to navigate your brand messaging and perfect your email copywriting, it can be easy to forget the point of a newsletter. Don’t overlook the efficacy of a short and simple newsletter. After all, your email list subscribers likely signed up so they could stay on top of what’s to come from your business.
So, don’t be afraid to stick with a basic February newsletter template that highlights news from your business. For example, you could discuss your plans for February, your January wins, and more.
2. Help your customers beat the winter blues
February can often be a time when people become worn down from winter. Your business may cater to a region that has short, cold days during this month. To help your readers combat the winter blues, include a list of some self-care tips or seasonal survival tips in your newsletter. You could relate some of the action items back to your business’s industry. That way, your February newsletter is as practical as it is promotional.
3. Create a downloadable calendar to squeeze the most out of a short month
Since February is a day (or two on a leap year) shorter than all the other months, your customers may feel like they’re scrambling to tackle their monthly to-do lists. Help your readers organize their February action items by including a free, downloadable calendar (like the one below) in your newsletter.
🗓 Download our free 2025 marketing calendar template here!
4. Keep 2025 planning in mind
Although the excitement of the new year has settled by February, it’s still not too late to be planning for the coming months. Whether you choose to provide your audience with tips, templates, or resources to organize their annual plans or choose to share your business’s plan for the coming year, be sure to tap into this theme in your February newsletter.
5. Shout out your employees
Your newsletter can be a great outlet for your employer branding. Consumers typically prefer to work with businesses that show they care about their employees and nearly 30% of businesses use employer branding to stand out from the competition. Try creating a highlight reel of superstar employees to give your readers an inside look at the people who make your business great.
6. Highlight recent customer wins
Similar to the February newsletter idea above, you’ll want to use your email campaigns to shout out your customers as much as you would your employees. This can be the perfect opportunity to showcase any recent customer testimonials or case studies.
February newsletter ideas based on holidays and observances
You could also frame your newsletter around February social media holidays or monthly observances. Check out these February newsletter ideas tied to specific dates and causes.
7. Celebrate Black History Month
February is Black History Month, and there are countless ways you can work this cause into your February newsletter to maintain your marketing strategy’s focus on diversity, equity, and inclusion. To start, you could link to the Black History Month official website, and share some interesting facts about Black history to help your readers embark on their own educational journey surrounding Black history and culture.
8. Give back for National Heart Health Month
Odds are, you, your employees, or your readers have a personal connection to heart-related illnesses and diseases. In fact, heart disease is one of the leading causes of death worldwide. To bring awareness to this cause, donate a bit of time, money, or resources to a local heart-health-related organization, and discuss this in your newsletter. You could invite your readers to join you and provide instructions on how they can participate, too.
9. Share a recipe for National Snack Food Month
Who doesn’t love a good snack? For National Snack Food Month, include a fun snack recipe in your newsletter. To make this February newsletter idea a bit more interactive, you could create a form and ask your audience to submit their photos and feedback if they tried your snack recipe for a chance to be featured in your March newsletter.
10. Get your audience hyped for the big game on Super Bowl Sunday
Super Bowl Sunday falls on February 9 this year, and celebrating the big game is sure to be a top priority for your readers. Turn your February newsletter into a hub for all things game-day-related by sharing your best Super Bowl Sunday hosting tips, recipes, trivia, and more.
11. Send a happy Valentine’s Day newsletter
Aside from the Superbowl, another major February holiday your newsletter shouldn’t ignore is, of course, Valentine’s Day on February 14. It can be easy to overthink a newsletter centered around a major holiday, but a simple happy Valentine’s Day newsletter should do the trick here.
To start, you could use a free or low-cost creative tool like Canva to resize any of your Valentine’s Day social media content into an email banner. In your email copy, be sure to wish your customers a happy Valentine’s Day and let them know how much you appreciate their business.
These Valentine’s Day templates could be repurposed in your email content. Get the templates here: [Instagram] [X] [Facebook]
P.S. For more Valentine’s Day marketing ideas, check out our lists of Valentine’s Day slogans and Valentine’s Day email subject lines to win your customers’ hearts!
12. Provide any important updates on Presidents’ Day
Presidents’ Day is an annual federal holiday occurring on February 17 this year. Your business may close or change its hours in observance of Presidents’ Day. So, just like you would update your local listings for the holidays, be sure to include any need-to-know information in your February newsletter surrounding potential changes to shipping wait times, appointment availability, operating hours, and more.
13. Create an interactive gallery for National Love Your Pets Day
National Love Your Pets Day on February 20 is arguably one of the most fun holidays you could frame your newsletter around. A popular February newsletter idea that’s sure to be a hit with your audience would be to share adorable pet photos from your business’s community via a gallery readers could scroll or click through.
14. Share educational resources for the start of Ramadan
Ramadan runs from February 28 through March 29 this year, and the Islamic holiday is a time for fasting, reflection, and connecting with one’s community. In your February newsletter, you could share a list of resources to help those who observe Ramadan to prepare, and for those who want to educate themselves or give back to local Muslim community organizations.
February newsletter email subject line ideas
To complement the ideas above, check out these subject lines for your February newsletters you could try, too.
- 🚨Fast February News Flash🚨
- [Name], here are a few February updates just for you
- [Name], have you caught up on our February news?
- Make The Most of February With This Calendar!
- 5 February Wins We’re Proud to Share
- Fantastic February Employee Stories to Brighten Your Day
- Starting 2025 off on the right foot…
- Join Us in Celebrating Black History Month!
- It’s National Heart Health Month ❤ Here’s How You Can Help
- Hungry? Curb Your Next Craving Using This Snack Recipe
- Ready for the big game? We can help!
- [Name], Happy Valentine’s Day!
- We ❤ Our Customers
- A Heads Up: Presidents’ Day Updates & Changes
- Warning 👀 Cute Pet Pics Inside
- Ready for Ramadan? Ramadan Resources, Facts, & More Inside
💡 Find more email subject line ideas in our free guide to email subject lines for every month of the year!
Flip your February newsletter on its head with these creative ideas
Regardless of which February newsletter idea you decide to try (or maybe you test multiple!), what will guarantee success for your email campaign this month is creativity. You’ll want to strike a balance between having a unique newsletter to make your business stand out while staying true to your business’s messaging to maintain brand consistency.
You might need to create a few iterations of your February newsletter content before you uncover the perfect email for your business’s monthly goals, but the reward will be well worth the work. For help bringing these February newsletter ideas to life, see how our solutions can maximize your email campaigns every month of the year!