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SMS marketing is one of the most direct and effective ways to engage your audience. However, it’s not easy to balance compliance and best practices with compelling content. This is why I’ve pulled together a boatload of text message templates for SMS marketing for a range of scenarios and verticals.

With these tips and templates, you’ll be on your way to driving results while keeping your campaigns professional and customer-friendly. Let’s dig in.

Contents

Best practices for using SMS marketing templates

Before we jump into the templates, let’s do a bit of housekeeping first. And by housekeeping, I mean best practices that will keep you out of spam traps, in the good graces of your audience, and potentially even out of lawsuits.

  • Get consent: First and foremost, make sure you have prior written consent to text your contacts, whether they are customers or sales leads. This isn’t just a best practice, it’s a legal requirement under the TCPA. What this means is, that your lead forms must have specific verbiage on them that make it clear that the person is consenting to receive text messages from you.
    • Here’s an example:

text message templates - sms marketing consent example

Source

  • Meet first message requirements: This is another must. The first text of any campaign must identify your company name and give clear opt-out instructions.
  • Keep it short and clear: The ideal text message length is 160 characters, but some circumstances and compliance verbiage requirements can sometimes make that difficult. I say strive for 160-220 characters max.
  • Invite action: Your text messages should end with a clear invitation to action, whether that’s to call, click a link, or text back.
  • Timing matters: There’s a right time and a wrong time to send text messages. Avoid early mornings or late nights and consider your audience’s time zone.
  • Personalize: Address recipients by name and tailor messages to their interests or previous interactions with your business. Personalized texts feel more relevant and boost engagement.
  • Go for quality over quantity: Every SMS should offer something beneficial, such as exclusive deals, useful updates, or helpful reminders. Avoid over-messaging to maintain trust and avoid being marked as spam.

💡 Learn how you can use SMS marketing to complement your other marketing channels in our free, ultimate guide to cross-channel marketing

Text message templates for SMS marketing

Below you’ll find SMS marketing text message templates for ecommerce, health and dental, home services, marketing agencies, and real estate. Use them to increase engagement and get more calls for your business.

💭 Get ideas for the right CTA to use in your text message templates with our free guide to the best call to action phrases ever (and why they work).

Ecommerce text message templates

  • Promotion: 🚨 FLASH SALE! 25% off everything today only. 🛒 Shop now: [link].
  • Abandoned cart: Hey [Name], your cart misses you! ❤️ Complete your order now and enjoy 10% off. Shop here: [link].
  • Back in stock: 🎉 Good news! [Product Name] is back in stock. Grab it before it’s gone: [link].
  • Purchase confirmation: Thanks, [Name]! Your order #[12345] is confirmed. Track your order here: [link].
  • Shipment confirmation: Your order is on its way! 🚚 Track shipping details here: [link]. Thanks for shopping with us!
  • Rewards program: You’re 50 points away from a reward! 🎉 Keep shopping to earn exclusive discounts. Explore: [link]
  • Leave us a review: How was your recent order? ⭐ Leave a review and enjoy 10% off your next purchase! Click here: [link]
  • New product: Introducing: [Product Name]! Be the first to shop our latest collection: [link].
  • Happy birthday: 🎂 Happy Birthday, [Name]! Enjoy 20% off with code BDAY20. Celebrate here: [link]

text message templates - ecommerce sms marketing example

Dentist text message templates

  • Inquiry response: Hi [Name], thanks for reaching out! 🦷 Call us at [phone number] or reply here to schedule your visit. We’re here to help!
  • Post-consultation: Hi [Name], thanks for coming in for your consultation. Let us know if you have any questions on the options we discussed. We’re here to help!
  • Appointment confirmation: Hi [Name], your appointment is confirmed for [date] at [time]. 🦷 Need to reschedule? Reply here or call us at [phone number].
  • Appointment reminder: Reminder! Your dental appointment is on [date] at [time]. See you soon! 🦷 Reply CONFIRM to confirm.
  • Teeth cleaning reminder: It’s that time again! 🕝 Schedule your 6-month cleaning with us today: [phone number].
  • Annual exam reminder: Keep that smile sparkling! ✨ It’s time for your annual dental exam. Call us at [phone number] or book online at [link]
  • Marketing promotion: Brighten your smile! 😁 $100 off teeth whitening this month only. Call us today: [phone number].
  • Referral program: Refer a friend and both of you get $50 off your next visit! 💸 Spread the word and the smiles. Call us to learn more!
  • Membership program promotion: Join our Smile Club today! 🦷 Exclusive benefits for members. Call [phone number] to sign up!
  • Membership renewal alert: Hi [Name], your Smile Club membership expires soon. Renew today to keep the benefits! 🦷 Call us: [phone number].
  • Community event invitation: Join us for our Free Dental Health Day 🦷 on [date]! Fun for the family & free dental checkups. RSVP here: [link].
  • Happy holidays: ⭐️ Happy Holidays from [Dental Office]! Wishing you a season filled with smiles and joy. See you in the new year!

text message templates - dental sms marketing example

Want more dental inspo? Head over to 14 Dazzling Dental Marketing Ideas to Get New Patients.

Home services text message templates

  • Online inquiry response: Hi [Name], thanks for reaching out! 🛠️ We’d love to help. Call [phone number] or reply here to schedule your service.
  • Tradeshow follow-up: Hi [Name], it was great meeting you at [Tradeshow Name]! Ready to start your project? 🏠 Call us at [phone number] to get started.
  • Estimate confirmation: Your appointment is confirmed for [date] at [time]. Your technician is [Technician name]. Let us know if you have any questions!
  • Appointment reminder: Reminder: Your estimate appointment is on [date] at [time]. Need to reschedule? Reply here or call us.
  • Canceled appointment: Hi [Name], sorry we missed you! Let’s reschedule your appointment for a time that works for you. Reply here or call us: [phone number].
  • Estimate follow-up: Hi [Name], thanks for meeting with us! Have questions about your estimate? We’re here to help. Text us or call [phone number].
  • Open estimate: Hi [Name], we were in touch a while back, but never got started with your project. Where are you at with it? Let us know!
  • Old lead: Hi [Name], still thinking about your project? We’d love to help! Call us to discuss your options: [phone number].
  • New customer welcome: Thanks for signing on with [Company Name], [Name]! 🏠 We’re excited to work with you. Keep an eye out for an email with information. And call us anytime at [phone number]!
  • Equipment arrival: Great news! Your equipment has arrived. Let’s schedule your installation—text us back or call us at [phone number].
  • Review request: Hi [Name], it was a pleasure working with you! Would you mind taking 2 minutes to leave us a review? Thanks in advance! [Review link]
  • Past customer outreach: Hi [Name], we really enjoyed working with you in the past. Do you have any new projects coming up that we can help with? Let us know!
  • Cross-sell: Hi [Name], thanks for choosing us for [Service]. Did you know that we do [Service] too? Call us now to book an appointment!
  • Referral request: Hi [Name], referrals are the backbone of our business, and you get [reward] for every customer you refer! Call us to learn more: [phone number].
  • Marketing promotion: Big savings this month! 🛠 Book any service in [Month] and save 15%. Call now: [phone number].
  • Maintenance program: Decrease costs and increase peace of mind. Join our maintenance program! Call [phone number] or visit [link] to sign up.
  • Happy holidays: ⭐️ Happy Holidays from all of us at [Company Name]! Thank you for trusting us with your home. 🏠 See you in the new year!

text message templates - home services sms marketing example

For more ideas, check out our Home Service Promotion Ideas to Build Your Business.

Marketing or advertising agency text message templates

  • Online inquiry response: Hi [Name], thanks for reaching out! 📈 Let’s chat about your goals. Reply here or call [phone number] to get started.
  • Ebook download follow-up: Hi [Name], I hope you found our ebook helpful! 📚 Do you have any questions about growing your business that I can help with? Schedule a call here: [link].
  • Marketing promotion: Level up your strategy! 🚀 Get 20% off our marketing services when you sign up – this month only. Call us at [phone number] or book a call here: [link].
  • Consultation follow-up: Hi [Name], great chatting with you today about your goals with [Business Name]. I’ll be in touch next week over email with your audit results and a proposal. Let me know if you have any questions in the meantime!
  • Campaign performance update: Great news! Your campaign CTR is up 30%! We can discuss in our next session, but wanted to share that win now.
  • Service upsell: Hi [Name], boost your results with our newest offering: [service]. 🚀 Reply here to learn how it can work for you!
  • Webinar invitation: Join us for our next webinar! [Webinar name] 🚀 . [Date] at [time]. Register here: [link].
  • Feedback request: Hi [Name], how are we doing? 🌟 Share your feedback here: [link]—it helps us grow!
  • Referral request: Know someone who could use our services? Refer them and earn [reward]! Click here for details: [phone number].
  • Happy holidays: ⭐️ Happy Holidays from [Agency Name]! Thank you for trusting us with your business. Cheers to 2025!

text message templates - sms marketing example

For more holiday marketing templates like the text message template above, take a look at this post: Clever & Catchy Holiday Marketing Slogans.

Real estate text message templates

  • Property inquiry response: Hi [Name], thanks for your interest in [property address]! Let’s set up a time for a showing. Reply here or call me at [phone number].
  • New listing announcement: Hi [Name], a new property just hit the market! 🏡 [# beds/baths] in [area] for [price]. Check it out here: [link].
  • Open house invitation: Hi [Name], join us for an open house at [address] this [day] from [time]. Don’t miss this beautiful home! 🏠 RSVP: [link].
  • Price drop alert: Exciting news! The price for [property address] just dropped to [price]. Don’t miss this opportunity. Learn more: [link].
  • Mortgage pre-approval reminder: Hi [Name], ready to start your home search? 🏠 Let’s get you pre-approved for a mortgage. Reply ‘START’ to begin!
  • Follow-up after showing: Hi [Name], it was great showing you [property address]! Let me know if you have questions or want to schedule a second look.
  • Past client referral request: Hi [Name], referrals help keep my business strong, so if you know someone looking to buy or sell a home, I’d love to help. Send them my way and earn [reward, if applicable]!
  • Local market update: Hi [Name], the real estate market in [area] is heating up! Homes are selling fast. Let’s chat if you’re thinking of buying or selling.
  • Closing day congratulations: Congratulations, [Name]! 🎉 It’s closing day! Welcome to your new home at [address]. Let me know if you need anything.
  • Happy holidays: Happy holidays from [Your Name]! ⭐️ Wishing you a season filled with joy and a feeling of “home” no matter where you are!

text message templates - real estate sms marketing example

For even more real estate ideas, give this post a gander: Best Real Estate Call-to-Action Phrases to Convert Leads.

Jumpstart your SMS marketing with these text message templates

SMS is a powerful tool when it comes to mobile marketing. With these text message tips and templates, you can deliver value to your audience while maintaining compliance and building trust. Plus, if you’re ready to take these text message templates to the next level, be sure to see how our solutions can streamline your SMS marketing campaigns.

Accelerate your business growth

Talk to an expert and learn how LocaliQ can move your business forward.

Accelerate your business growth

Talk to an expert and learn how LocaliQ can move your business forward.