245%
increase in Instagram followers
3X
higher search ad CTR than industry average
46%
increase in blog page views
"“Our experience working with LocaliQ has been fantastic. We rely on them and see them as an extension of our team.”"
- Jim Durbin, Executive Director of Development, Dean McGee Eye Institute
Goals
- Increase brand awareness.
- Grow patient traffic and revenue from premium services to support their non-profit.
- Become a resource for patients.
Challenges
Dean McGee Eye Institute was running traditional advertising tactics like print and radio advertising when they realized they needed to make the leap to digital marketing. They were concerned that in order to run the breadth of marketing campaigns that they wanted to, they’d have to rely on multiple marketing partners, which would tax the small team responsible for marketing.
Results
Working with LocaliQ has given Dean McGee Eye Institute the platform to get the word out about their non-profit, their services, and their research. They’ve seen tremendous results from their local and national SEO campaigns as well as their content marketing and social media, which has engaged patients and prospective patients across the web.
Dean McGee Eye Institute was recently recognized by a study from members of the American Academy of Ophthalmology as having the top-ranked Facebook page out of all eye institutes in the country.
The team has been impressed with the way LocaliQ has learned their business, proactively recommended ways to improve upon their marketing, and consistently communicated throughout the marketing process.
“One of the things I’ve really liked about the LocaliQ team is that they don’t just sit there and wait for us to tell them what to do. They come to us with ideas,” said Jim Durbin, Executive Director of Development for Dean McGee Eye Institute. “That’s hugely beneficial because we don’t have the expertise or the time to be doing that backend work.”
Durbin especially appreciates that LocaliQ is a one-stop-shop, which simplifies marketing for the eye institute and allows Durbin and his team to more deeply collaborate and communicate with the team at LocaliQ.
“Having all those pieces together makes it all so seamless. It’s hard for me to think about doing these things if I had to talk amongst different organizations. We can coordinate our social media with our content marketing, with our pay per click, with our website – we can do all those things together in a coordinated fashion which has been tremendously helpful,” said Durbin.
Dean McGee Eye Institute most recently added LocaliQ’s website solution and is preparing to launch their new site that will be optimized for leads. They’re hoping their new website will allow them to fully leverage their marketing solutions and position them to reach their goals.
