Fortress Floors Builds a Strong Digital Marketing Strategy with LocaliQ

Fortress Floors Midwest Pro

Fortress Floors Midwest Pro is a family-owned company based in Ohio that provides concrete floor coating services to both commercial and residential customers in the tri-state area. Their expert team is proud to deliver exceptional customer service along with a flooring product that is customizable, reliable, and long-lasting.

"We would recommend LocaliQ to any small business looking to harness the power of a large company but with the attention needed for a small business relationship." – Amy Moorehead, Owner

title arrow icon Goals

Fortress Floors Midwest Pro was looking to drive more leads and market share while maximizing the return on their marketing spend.

title arrow icon Challenges

As a brand-new company, Fortress Floors needed to scale its customer base fast. The Fortress Floors team wanted a marketing partner with the industry expertise to understand their business and advise them on marketing investments accordingly.

title arrow icon Solutions

LocaliQ provides Fortress Floors with a holistic marketing strategy that includes Search Ads, Chat, and Listings.

LocaliQ also helps Fortress Floors build and optimize its Website and Landing Pages.

title arrow icon Results

With LocaliQ, Fortress Floors was able to start driving phone calls and form fills through solutions like Search Ads and Chat.

“Over the last two years we have worked closely with LocaliQ to carefully transform our Search Ads program—taking advantage of data and insights to craft a strong lead generating strategy,” said Amy Moorehead, Owner of Fortress Floors.

Over time, Fortress Floors’ marketing success has allowed it to expand its reach.

“Our Search Ads have been one of our top sources for leads and increased revenue. As a result, we have been able to grab market share in Cincinnati and Northern Kentucky for our concrete floor coating business,” said Amy.

Additionally, Fortress Floors grew its digital presence and brand awareness with help from LocaliQ’s Listings, Websites and Landing Pages, and Targeted Email Marketing offerings.

These solutions resulted in more qualified, lead-generating traffic to their website. The team, with support from LocaliQ, was also able to build and maintain five-star ratings and add 30 customer reviews across 32 directories.

“The LocaliQ team is highly responsive and has a very good understanding of our business and our needs. They’re always interested in our new ideas. They work hard on the data and reporting to help us drive our business’s marketing efforts,” said Amy.

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