73%
higher Search Ads conversion rate*
100%
of Chat leads converted to sales
$189K
in revenue generated from Brand Amplifier
"Through collaboration with LocaliQ, we have been able to not only address current challenges with marketing and leads, but also find creative ways to employ new, cutting-edge tactics to further our business."
- Caleb Lukas, CFO, Lukas Nursery
Goals
Lukas Nursery partnered with LocaliQ to develop a more refined, dynamic, and adaptable marketing strategy. The goal was to increase visibility, drive more qualified leads, and ultimately boost revenue—especially after a year of underperformance.
Challenges
Before working with LocaliQ, Lukas Nursery faced a 12% year-over-year decline in performance and missed revenue targets. The team needed a partner with the tools and expertise to reverse this trend and help them compete in a challenging and seasonal market. Limited time and resources made it difficult to manage marketing efforts while also focusing on in-store customer service.
Solutions
LocaliQ implemented an AI-powered cross-channel marketing strategy tailored to Lukas Nursery’s goals, which included Dash™ and Brand Amplifier, as well as Search Ads, Display Ads, and Chat.
Results
With LocaliQ’s support, Lukas Nursery exceeded its targets and achieved an 18% year-over-year revenue increase. The Lukas Nursery team gained time, clarity, and confidence in their marketing strategy, allowing them to focus on what they do best: serving their customers and growing their business.
Solutions like Search Ads, Display Ads, and Brand Amplifier powered by LocaliQ’s cross-media optimization technology worked together to attract more visitors to the brand’s website and convert them into leads. In fact, the business’s Display Ads achieved an above average conversion rate, and Brand Amplifier brought a 78% increase in branded searches and a 227% increase in site traffic.
From there, LocaliQ’s AI-powered lead management solution, Dash, was able to close and nurture more sales leads. For example, with help from Dash, Lukas Nursery was able to quickly track, nurture, and convert 36% more leads. Not only that, but its team spent 87% less time listening to calls thanks to AI-generated call summaries from Dash.
Plus, support from LocaliQ’s team of industry experts made marketing reporting and strategy easier than ever for Lukas Nursery.
“One of the best parts of working with LocaliQ is the team and their willingness to collaborate and communicate frequently about the successes and challenges with campaigns and other marketing tactics,” Caleb said.
*Search Ads metric compared to industry average
