- Home
- > Case Studies
- > PowerLift Hydraulic Doors
PowerLift Hydraulic Doors
Benton, MN
For over 31 years, PowerLift Hydraulic Doors has been setting the gold standard in the aviation, agriculture, commercial, and architectural door industries. Founded in Lake Benton, Minnesota, PowerLift has expanded to over 40 manufacturing and service centers across North America with a focus on customer-centered quality and service.
81%
lower Search Ads CPC than industry average
46%
increase in lead form conversions MoM
145%
increase in SMS leads within a 60-day period
"During our years working with LocaliQ we have been able to fine-tune our search campaigns. Customer Center powered by Dash has helped us have a better understanding of how we’re getting leads as well as how our leads are being handled."
- Amanda Bennett, Corporate Administrator/Marketing, PowerLift Hydraulic Doors
Goals
PowerLift Doors’ primary goal was to have precisely targeted campaigns that caught people interested in the brand’s niche product offerings. From there, the team wanted to generate and close more leads to keep up with their expansion into local markets across the country.
Challenges
The PowerLift Doors team needed to clearly understand how their marketing dollars are being spent. The team was searching for the right mix of tools and strategies to follow up on leads and convert them into customers.
Solutions
LocaliQ provides PowerLift Doors with a mix of digital marketing solutions that includes Search Ads, Social Ads, and Customer Center powered by Dash.
- Search Ads
- Customer Center powered by Dash
- Social Ads
Results
Search Ads campaigns with fine-tuned targeting and keyword optimization are at the core of PowerLift Doors’ LocaliQ strategy. While Search Ads and Social Ads drive more leads for the business, the team is also able to close more of those leads with Customer Center powered by Dash. The ability to listen to call recordings and send SMS texts provides the team with the tools it needs for fast and efficient lead follow-up.
Plus, thanks to reporting in the LocaliQ Customer Center, the team can get a better understanding of what keywords their Search Ads budget is optimizing towards.
“The ability to listen to incoming calls, thanks to LocaliQ, is key when dealing with our satellite locations. The SMS feature within Customer Center powered by Dash is also proving to be a very useful tool. It enables us to have quick and easy interactions with customers to provide quotes or answer questions,” Amanda Bennett, Corporate Marketing Administrator at PowerLift Doors, said.