John Shieldsmith

John Shieldsmith

John Shieldsmith is an award-winning writer and content marketer who's helped countless SaaS brands, scrappy startups, and more expand their audience through well-crafted content. When he's not elbow-deep in research or optimizing a piece, he's adventuring with his wife and son, or working on his newsletter for aspiring writers.

The 10 Best Types of Advertising & How to Use Them

The 10 Best Types of Advertising & How to Use Them

Learn about the most common types of advertising so you can pick what's best for your business.
9 Response-Worthy Influencer Outreach Email Templates (+Tips!)

9 Response-Worthy Influencer Outreach Email Templates (+Tips!)

Secure more brand partnerships and tap into new audiences on social media with these influencer outreach email templates and tips.
13 Restaurant Grand Opening Ideas to Keep Guests Coming Back for More

13 Restaurant Grand Opening Ideas to Keep Guests Coming Back for More

These surefire restaurant grand opening ideas and examples are guaranteed to create a line out your door.
6 Reasons to Start Always-On Marketing Now (+12 Ideas to Try!)

6 Reasons to Start Always-On Marketing Now (+12 Ideas to Try!)

An ongoing marketing strategy is key to success year-round. Find out why it's so important.
9 Outstanding Offline Marketing Ideas to Increase Sales Fast

9 Outstanding Offline Marketing Ideas to Increase Sales Fast

In-person promotions are powerful. Here's a handful of offline marketing ideas to help you do them.
What Is a Marketing Agency & What Does a Marketing Agency Do?

What Is a Marketing Agency & What Does a Marketing Agency Do?

Marketing agencies help businesses grow. Learn how they do it and when it's time to hire one for your business.
11 Best Lead Generation Examples to Help Grow Your Business

11 Best Lead Generation Examples to Help Grow Your Business

Let these lead generation examples inspire your next marketing campaign.
8 Best Social Proof Examples to Inspire Your Business

8 Best Social Proof Examples to Inspire Your Business

Understand how social proof can make a positive impact on your business with these eight examples.
How to Get Verified on YouTube in 2025

How to Get Verified on YouTube in 2025

Get your YouTube account verified and tell viewers your channel is authentic and trustworthy.
5 Customer Testimonial Examples We Love (& How to Copy Them)

5 Customer Testimonial Examples We Love (& How to Copy Them)

These customer testimonial examples will inspire your social proof marketing.
8 Absolute Best Chatbot Ideas for Businesses in 2025 (+Quick Tips!)

8 Absolute Best Chatbot Ideas for Businesses in 2025 (+Quick Tips!)

Get chatbot ideas to solve any challenge your business is currently facing complete with quick chatbot tips and examples.
12 Types of Marketing Collateral Every Business Needs (+Examples!)

12 Types of Marketing Collateral Every Business Needs (+Examples!)

Find out what marketing collateral should be at the top of your "to create" list.
7 Real-World SEO Examples to Learn From

7 Real-World SEO Examples to Learn From

Want to know what a good SEO strategy looks like in action? These examples have got you covered.
6 Types of Sales Leads (+How to Convert Them)

6 Types of Sales Leads (+How to Convert Them)

Learn how these six sales lead types differ and what you need to convert each.
The 8 Best Advertising Platforms for 2025

The 8 Best Advertising Platforms for 2025

Which advertising platforms are worth your time (and budget)? We're breaking down the top ones to consider.
7 Top Healthcare Marketing Trends for 2024

7 Top Healthcare Marketing Trends for 2024

What can you expect in the healthcare marketing space this year? We're breaking down the top trends.
7 Online Lead Generation Strategies to Grow Your Business in 2025

7 Online Lead Generation Strategies to Grow Your Business in 2025

Use these online lead generation strategies to grow your business quickly.
7 Best Lead Conversion Strategies to Grow Your Business

7 Best Lead Conversion Strategies to Grow Your Business

Get practical lead conversion strategies and find out how to increase your conversion rates fast!
15 Black Friday Promotion Ideas to Drive Sales Fast

15 Black Friday Promotion Ideas to Drive Sales Fast

Get Black Friday promotion ideas that will suprise, delight, and engage your customers.
How to Build the Best Lead Generation Website (& Keep It Converting for Years)

How to Build the Best Lead Generation Website (& Keep It Converting for Years)

Build a website that's designed to convert visitors and capture leads, then keep it doing so for many years.
The 9 Most Important Conversion Metrics to Track for Digital Marketing Success

The 9 Most Important Conversion Metrics to Track for Digital Marketing Success

Tracking the right conversion metrics can help you understand whether or not your marketing is working and which tactics are driving the best results.