Data & Metrics

It can be difficult to sift through all the data and metrics you need to know to make informed decisions about your marketing. This collection of articles will help you understand what’s important to track, what marketing success looks like, and some stats to help along the way.

92 Small Business Marketing Stats You Need to Know

92 Small Business Marketing Stats You Need to Know

These fascinating small business marketing stats shine a light on marketing budgets, effective strategies, and so much more.
What's a Good Click-Through Rate? (+How to Improve Yours)

What’s a Good Click-Through Rate? (+How to Improve Yours)

Find out what a good click-through rate is for your industry and how to improve it.
7 Ways Small Businesses Can Lower Cost Per Lead

7 Ways Small Businesses Can Lower Cost Per Lead

Want to lower your cost per lead? Try these seven actionable tips.
Impressions vs. Clicks: What's the Difference?

Impressions vs. Clicks: What’s the Difference?

Impressions and clicks are like siblings: They have a lot in common, but they also have unique characteristics and traits. Uncover them all here.
What Happens in an Internet Minute: 90+ Fascinating Online Stats

What Happens in an Internet Minute: 90+ Fascinating Online Stats

Find out what happens in an internet minute with these statistics.
The 9 Most Important Conversion Metrics to Track for Digital Marketing Success

The 9 Most Important Conversion Metrics to Track for Digital Marketing Success

Tracking the right conversion metrics can help you understand whether or not your marketing is working and which tactics are driving the best results.
11 Key Metrics & Methods to Measure Brand Awareness

11 Key Metrics & Methods to Measure Brand Awareness

How do you measure brand awareness? Let us count the ways. We're sharing them all, along with the top metrics to track, here!
How to Collect & Use Customer Data the Right (& Ethical) Way in 2024

How to Collect & Use Customer Data the Right (& Ethical) Way in 2024

Find out how to collect and use customer data for better marketing in 2024. With tips to protect your customers' data.
29 Key Need-to-Know Marketing Metrics for Every Strategy

29 Key Need-to-Know Marketing Metrics for Every Strategy

6 Powerful Ways to Analyze & Take Action on Customer Data

6 Powerful Ways to Analyze & Take Action on Customer Data

7 Ways to Automate Your Marketing for Better Results

7 Ways to Automate Your Marketing for Better Results

How Your Small Business Can Use Marketing Data for Growth

How Your Small Business Can Use Marketing Data for Growth

5 Eye-Opening Data Points About Local Food & Your Grocery Marketing

5 Eye-Opening Data Points About Local Food & Your Grocery Marketing

Forensic Marketing: 3 Ways to Better Target and Connect with Your Auto Audience

Forensic Marketing: 3 Ways to Better Target and Connect with Your Auto Audience

Automotive Analytics Are Your Dealership’s Ace in the Hole

Automotive Analytics Are Your Dealership’s Ace in the Hole

Are You Destined to Become an Online Dealership?

Are You Destined to Become an Online Dealership?

Why Dealerships Need to Focus Their Audience Targeting

Why Dealerships Need to Focus Their Audience Targeting

Find More Profit—In Your Dealership Backyard

Find More Profit—In Your Dealership Backyard

Data is Key to Successful Automotive Marketing

Data is Key to Successful Automotive Marketing

How to Win Auto Shoppers Over Before They Visit Your Lot This Spring 

How to Win Auto Shoppers Over Before They Visit Your Lot This Spring