Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

Are Google Ads Worth It? Everything to Know in 2025

Are Google Ads Worth It? Everything to Know in 2025

Get the short answer, the long answer, and everything you need to consider to make the right decision for your business.
How to Write Google Ads Copy that Pops

How to Write Google Ads Copy that Pops

Get tips to write a responsive search ads that drive conversions and nets you the best ROI for your Google Ads strategy.
What's a Good Click-Through Rate? (+How to Improve Yours)

What's a Good Click-Through Rate? (+How to Improve Yours)

Find out what a good click-through rate is for your industry and how to improve it.
5 Low-Cost Ways to Get More Search Traffic

5 Low-Cost Ways to Get More Search Traffic

Try these Google marketing strategies to get found on the world's largest search engine.
How Much Do Facebook Ads Cost in 2024?

How Much Do Facebook Ads Cost in 2024?

Find out what you can expect to pay for Facebook ads in 2024 (and how to control costs).
How Much Does Google Ads Cost in 2024? (+Tips to Lower Costs)

How Much Does Google Ads Cost in 2024? (+Tips to Lower Costs)

Find out how much Google Ads costs, what factors influence Google Ads pricing, and tips to keep your costs as low as possible.
7 Quick PPC Optimization Tips for Small Businesses in 2025

7 Quick PPC Optimization Tips for Small Businesses in 2025

Get a complete list of the top PPC optimization tips for small businesses.
9 Ways to Build the Best Paid Search Strategy in 2025

9 Ways to Build the Best Paid Search Strategy in 2025

Master these expert-approved basics for a stand-out paid search strategy in 2025.