While it may feel like AI is suddenly all the rage, you might be surprised to know that AI and machine learning have been a big part of our favorite LocaliQ solutions for the last 20 years.
To better understand how LocaliQ is using AI, we talked with Katia Hausman, VP of Product for LocaliQ. She gave us the lowdown on the parts AI and machine learning play in driving excellent results for our customers.
AI is a foundational part of LocaliQ’s platform. Can you give us an overview?
Our AI-powered platform optimizes campaigns and simplifies campaign setup and management to drive the best results and highest ROI for our customers.
The platform identifies the ad position, keywords, and publishers that will drive the most leads and automates and optimizes bids daily across all publishers to make campaign spend as efficient as possible for our customers. This removes the guesswork of channel budgeting by integrating all their digital marketing tactics into a single environment.
Plus, our lead scoring AI technology allows us to optimize campaign spend towards the better value leads, maximizing customer ROI by reaching higher value clients. Businesses can use our AI-powered solutions and platform to increase their online visibility across channels, as well as easily track and manage every lead to follow up faster and turn more prospects into customers.
How are we using AI to help advertisers see better results in their campaigns?
LocaliQ’s proprietary AI-powered Cross-Media Optimization Technology (XMO) dynamically redistributes a single budget across multiple digital channels so businesses can reach the right audience and achieve their goals while maximizing ROI. Our platform also uses AI to customize keyword lists using predictive analysis of historical data from over 3.3 million campaigns run on the platform.
Our AI automations drive better campaign performance for customers by:
- Preventing, removing, and/or editing poor-performing keywords by leveraging Natural Language Processing AI.
- Including keywords predicted to be high performing for each unique campaign.
- Adding negative keywords to block irrelevant search queries based on daily scraping of web content.
- Including competitor keywords based on competing businesses in the advertiser’s service area.
Our digital marketing experts utilize this technology and paid search best practices to drive the most leads for businesses at the lowest cost.
How does our AI-powered technology help advertisers target their best audience?
Our platform uses AI to tap into millions of data points from millions of campaigns to build the precision targeting that businesses are looking for. We can also access a broader audience by leveraging our cross-channel and lookalike audience targeting to increase their potential customer base.
For example, our Infinity Audience Technology removes the guesswork behind finding the right audience when targeting consumers on social media by using search marketing leads to create a data-informed lookalike audience across social channels.
Once our AI-powered solutions help businesses drive leads, how are we helping manage and convert them?
Dash by LocaliQ is another one of our AI-powered solutions designed to automate lead management and take campaign management one step further by simplifying the process of converting leads to customers. This advanced reporting and lead management solution harnesses the power of AI to prioritize, convert, and nurture leads to grow revenue.
Customers can rely on Dash to record, summarize, transcribe, categorize, and automatically message leads using AI-generated insights, saving them time and allowing the opportunity to convert every lead. The SMS or voice agents instantly respond to all incoming text messages or calls and qualify leads to boost revenue and ensure businesses never miss a lead. (One customer said, “It responded better than I would have!”)
We’ll also be introducing some powerful new features shortly that will allow our customers to better understand business trends and optimize marketing performance. We don’t want to give too much away, but we’re excited about it.
This AI-powered solution helps customers more easily convert the leads they’re driving from their advertising campaigns so they’re not wasting a cent of their budgets.
Using AI to drive better results
Thanks to Katia for her insight into how LocaliQ is using AI to optimize campaigns and automate lead management.
If you want to learn more about our AI-powered solutions, reach out for a demo.
