15 Free & Easy TikTok Video Ideas Any Business Can Use

There are a few ways to go viral on the internet. One way is to capitalize on already trending content. Another is to inspire or share feel-good stories. Or, you can post engaging TikTok videos. That’s what thousands (or even millions) of content creators are doing to build brand awareness, increase viewership, and build their follower base.

Looking to jump on the TikTok train? Are you a content creator? What about a marketer for a brand? Whatever the case, we’ve got some TikTok video ideas to help you get into the algorithm so that more people see your videos.

15 TikTok video ideas to wow your audience

Short-form videos drive engagement. These short engaging videos are easy to watch, which means more comments, likes, and shares. And that means TikTok will start showing this content to more people, which drives even more engagement.

Ready to get started? Here are top-performing TikTok videos that constantly end up on the For You Page (FYP).

1. Challenge videos

Everyone loves a challenge. That’s why challenge videos do so well on TikTok.

You can create challenge videos where you encourage your viewers to do something fun, daring, or creative.

Then, invite them to share their own attempts or experiences with the challenge. As everyone participates in the challenge and posts their own videos sharing how they did, this builds a sense of community.

Examples of video challenges include:

• Makeup transformations
• Lip sync challenges
• Cooking challenges
• Fitness challenges
• Dance contests

Two popular examples include the “Tumbleweed Challenge,” where users roll on the ground like a tumbleweed to the sound of Western music, and the “Flip the Switch Challenge,” where people switch outfits or positions with their partners in a funny, unexpected way.

Here’s an example of the “Tumbleweed Challenge:”

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Here’s a peek into the “Flip the Switch Challenge:”

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Those are just a few examples, but not an exhaustive list.

For instance, this TikTok creator takes part in a Business Builder Challenge started by Dave Doyle.

In this five-day challenge, she documents her journey to starting an online business. This type of user-generated content (USG) encourages others to join in, which boosts engagement and increases visibility.

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This level of engagement and visibility is great for small businesses that want to build their online presence.

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2. Funny animal videos

53% of users come to TikTok for funny content. So, why not capitalize on that by sharing humorous videos that make people laugh and humanize your brand?

Funny animal videos are incredibly popular on TikTok. And they’ve become a staple of the platform. One reason for this is the adorable factor. Animals, especially pets, are inherently cute.

Most people are drawn to the charming and endearing nature of animals. Then, add to that the quirky, funny, and unexpected things that animals do–and you get powerful, relatable, and shareable content.

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3. Day in the life videos

Day in the Life (DITL) videos on TikTok give viewers a glimpse into the daily routines, activities, and experiences of content creators.

Sharing authentic, unfiltered peeks into your life can help you build a connection with your target audience.

As a business owner, you can post DITL videos to engage with your audience on a more personal level. These can be educational videos. Or, they can be entertaining.

Your DITL content could also show how your business operates behind the scenes, like how this NYC private chef does in this video.

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4. Product demo videos

15% of product discoveries happen on TikTok. So, if you’re promoting a product, there’s a strong chance TikTok will be the first platform where potential customers discover it.

You could post product demonstrations that highlight your product’s features and benefits. Or, you can encourage USG to increase reach and engagement.

Getting real people to use and endorse your product builds trust and credibility.

For example, this content creator is showing viewers how the viral Eyevac works. She shows how the touchless vacuum makes sweeping easy by detecting when things like dust and crumbs are in front of it and pulling it into its easy-clean bin.

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The TikToker is an Amazon Affiliate, so she earns a commission if someone buys the Eyebac using her affiliate link. She includes a link in her bio so that users can easily find the product on her Amazon storefront.

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5. Recipe videos

40% of Americans use TikTok as a search engine.

So, over two in five consumers on the internet use TikTok to search for information. One of the things TikTok users commonly search for is new recipes, cooking trends, and unique twists on classic foods.

You probably heard the popular phrase “TikTok made me do it” or “TikTok made me buy it.”

What about “TikTok made me cook it?”

Whether you’re a content creator who enjoys cooking or a chef showcasing your skills, you can share your favorite recipes with your TikTok audience. This is an especially great TikTok video idea for restaurants and catering businesses.

Engaging and helpful TikTok recipe videos often have voiceovers to give the audience a play-by-play of how to create a meal.

Adding voiceovers to CapCut‌–a free video editor on TikTok‌–is an easy way to make your videos more engaging.

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6. Collaboration videos

Collaboration videos are great for engaging with other creators on TikTok. Just look for creators whose content complements yours or aligns with your audience. You can create a series of videos, challenges, or duets.

Need some inspiration? Consider SoFi, an online financial platform that simplifies money management. The brand uses social media platforms like TikTok to connect with its audience on financial topics.

Its content tackles real-life financial questions (especially those tailored for TikTok’s younger audience), from opening a bank account to making smart spending choices, and isn’t limited to dry explanations.

For example, SoFi partnered with the “Dude with Sign,” a social media personality, to create a viral video in New York City.

The video explored a fun question, “Cash Bonus or a pizza party?” and encouraged viewers to participate and share it online.

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7. Makeup/makeover videos

We know that people go on TikTok to discover products. That includes makeup and cosmetics.

And what’s the best type of content to showcase these products?

Some examples include makeup tutorials, product reviews, transformation videos, Duets and Stitches, challenges, trends, ASMR videos, Get Ready with Me (GRWM), and makeup hacks.

This is an especially great TikTok video idea for beauty and wellness businesses, but other businesses can take advantage of this trend by showing how you or your team get ready for a day at work.

The TikTok beauty content creator GLAMZILLA has made quite the name for herself on the platform. She’s known for her makeup videos, product hauls, and tutorials.

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8. Branded hashtag videos

Creating branded hashtags that highlight your company’s identity can help you go viral on TikTok. How? When you encourage your customers to create and share videos using your hashtag, they can increase your brand’s visibility across the platform.

When users see others posting about your brand–especially popular influencers–they’re likely to join in if they share the same love for your company. This creates a domino effect that drives virtually endless engagement.

Check out the popular video of a man drinking Red Bull. It boasts 1.8 million views and over 6,000 comments.

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Other viral hashtags include Levi’s #buybetterwearlonger, which encourages users to invest in clothing that lasts longer.

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And HP’s #HPRadicalReuse, which shows creative, unconventional ways to repurpose or reuse items.

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9. ASMR videos

According to research, ASMR videos create a warm, tingly sensation that leads to a sense of calmness and relaxation.

That’s why they’re some of the most viral videos on the internet.

Popular types of ASMR videos include

• Eating and food-related
• Ambient sounds
• Nature sounds
• ASMR gaming
• Visual triggers
• Whispering
• Crinkling
• Tapping

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10. Quick tip/tutorial videos

TikTok videos offer fantastic ways to entertain audiences. But we can’t forget about the power of bite-sized educational videos.

Short and snappy tips and tutorials give viewers concise, actionable information they can easily digest and apply to their own lives.

This video by Your Doctor Friends offers quick tips for staying hydrated. It’s less than one minute long, so people are more likely to view the entire video and get value from it.

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11. AMA videos

“Ask me Anything” (AMA) videos‌–whether recorded or live‌–‌help you engage with your audience directly and interactively by answering questions.

AMAs can cover a wide range of topics, from personal experience and advice to industry insights. You can share personal stories, insights, and opinions, which helps humanize your business and build trust with your audience.

Country musician Troy Dewberry encourages his audience to ask him about his experiences as a tour manager. The video garnered 80,000+ likes, 2,000+ comments, and 4,000+ shares.

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12. Life hack videos

People are always looking for ways to make life just a little bit easier. Videos that help viewers achieve this are highly popular on TikTok. They often include time-saving techniques, money-saving hacks, DIY solutions, organization hacks, travel tips and tricks, and more.

Because life hack videos offer practical solutions, people are likely to share them with friends and followers.

One popular way to attract attention is reverse engineering, where you start with a problem or everyday item and show an unexpected way to address it.

You can create videos where you “Test the Hack.” This involves introducing a new hack that’s become recently popular (e.g., “I was today years old when I learned that…”) and showing that it actually works.

The below life hack video adds a sense of irony. It features someone plugging a charger into a wall socket the wrong way around. It aims to make fun of some life hack videos that aren’t actually life hacks.

Some of these videos don’t make sense, just show what people already know, or don’t offer any value at all.

Look at some of the sarcastic, ironic comments.

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13. Behind-the-scenes videos

Behind-the-scenes videos give your followers a peek into how you work, make content, film a photoshoot, or create your product.

These types of videos often go viral because they satisfy audiences’ curiosity and desire for exclusive content. They also show the human aspect of your business.

Some ideas to consider:

• Showcasing the design process
• Launching new products
• Celebrating milestones
• Arranging inventory

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14. Green screen videos

Green screen videos allow you to replace your background with virtually any image or video clip of your choice.

This allows you to transport to different locations, scenarios, or settings. You can also share informative content and provide your own commentary on it.

Green screens provide creative freedom and flexibility, making them a popular video format for TikTok. They’re also great for showcasing a brand’s personality and adding a sense of humor.

Notice how this creator replaces his background with a green screen of a search engine results page (SERP) on Google for the keyword “real estate agent.”

Throughout the video, he shows‌–not tells‌–how real estate agents can benefit from marketing on Google.

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To create high-quality green screen videos, consider using props and costumes, experimenting with camera angles, and implementing effective editing practices.

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15. Lip-syncing videos

One of the biggest trends on TikTok right now is lip-sync videos. They feature creators syncing their lip movements with audio clips.

Popular audio clips include slippers of songs, movie dialogues, or trending soundbites.

Lip sync videos often feature choreographed dance moves, facial expressions, and creative editing techniques to entertain and amuse viewers.

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It’s your turn: go forth and make great TikTok videos!

If you can make people laugh, give them valuable information, entertain them, or make them feel part of a community, you can go viral on TikTok.

Just make sure you’re authentic and relatable. This will make your audience feel a genuine connection with your content. And to make it easier, try rerpurposing your content into TikTok videos.

Here are the best TikTok video ideas to try:

1. Challenge videos
2. Funny animal videos
3. Day in the life videos
4. Product demo videos
5. Recipe videos
6. Collaboration videos
7. Makeup/makeover videos
8. Branded hashtag videos
9. ASMR videos
10. Quick tip/tutorial videos
11. AMA videos
12. Life hack videos
13. Behind-the-scenes videos
14. Green screen videos
15. Lip-syncing videos

Now, over to you. Try implementing some of our ideas. To choose the right type of video, consider your target audience, business, and industry.

About the author

Guillaume Deschamps is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around and catching the latest shows on TV.