87%
lower Search Ads cost per click than industry average
123%
lower Search Ads cost per lead than industry average
96%
higher Search Ads conversion rate than industry average
"When we opened a new branch of our practice this year, LocaliQ played a crucial role in filling our schedule with appointments and new patients. I highly recommend partnering with LocaliQ for anyone looking to elevate their digital marketing efforts."
- Mylinda Shipley, Office Manager, Carolina Smiles Family Dental, Carolina Smiles Family Dental
Goals
When the Carolina Smiles team first started looking for marketing help, they needed a better way to gain and retain incoming leads and turn them into patients. After six years of working with LocaliQ, Carolina Smiles Family Dental has been successful enough to expand with a second office location.
Challenges
Expansion meant that Carolina Smiles needed to increase their lead flow. With greater volume and complexity added to their marketing, the team was looking for guidance both in managing the new leads and understanding campaign performance.
Solutions
LocaliQ provides Carolina Smiles with a full-funnel marketing approach that includes Search Ads, Social Ads, and Dash by LocaliQ—our AI-powered lead management software.
Results
LocaliQ worked with Carolina Smiles to refine and expand their search and social ads campaigns, which are driving more high-quality leads to support the expansion of the practice. Now, Carolina Smiles is getting all the traffic and calls they need to fill calendars at both locations, all within their established budget. During a recent 90-day period, for instance, 94% of the practice’s site visitors came from LocaliQ campaigns. Those campaigns had conversion rates 96% higher than the industry average, helping keep cost per lead 123% lower than the average for dentists.
Plus, implementing Dash by LocaliQ has helped Carolina Smiles handle the increased lead volume and convert more of those leads into patients faster. For example, the dental practice has been averaging 29 high-value calls per week, 73% of which are unique calls, indicating that new potential patients are calling in. Dash helps process these leads and also nurtures them via automated emails, yielding an open rate of 25% (17% higher than average).
Carolina Smiles also loves the enhanced campaign performance and tracking capabilities that LocaliQ’s platform offers. “LocaliQ’s commitment to full campaign transparency through Dash allows us to track all campaign stats, including impressions, clicks, and calls, with the added benefit of listening to and translating these interactions,” said Mylinda.
It’s all working together to help the Carolina Smiles team turn prospective patients into patients that return again and again.
“Our dedicated team of experts at LocaliQ consistently provides thorough reports and conducts insightful review calls to ensure we fully understand our campaign data, said Mylinda. “Our experience has been nothing short of exceptional thanks to their impeccable service and dedication.”
