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  • 8 Happy New Year Email Templates & Subject Lines to Kick the Year Off Right

The end of the holiday season can be a confusing time for marketers. People are traveling, spending time with family, and otherwise checked out from digital life—is this really the best time to send them marketing emails?

According to the data, it depends. In pouring through stats, one study found email activity drops off between Christmas and New Year’s. It recommends sending emails a week before Christmas Eve or four days after New Year’s Day.

You’ve sent emails all holiday season with great success; now, you want to capitalize on the open rate peak that happens when people return to their normal rhythms. But what are you going to say?

We’ve got some suggestions! No matter what business objective you hope to accomplish, our New Year email templates can help you draft a message that starts your Q1 with a bang.

Here are the types of New Year’s email templates you’ll find:

Promotional email templates

Last year, projections showed the average American spending $1,455 during the holidays. That’s not pocket change, and many people are feeling financially tapped out by the time January 1 rolls around.

That’s precisely why a New Year’s sale or promotion can be so effective. After giving generously to family and friends over the past couple of months, a January promotion can be an opportunity for consumers to treat themselves without breaking the bank.

It can also be beneficial for you! January is a reset for everyone, and whether you’re a retailer looking to clear out the last of your 2023 inventory, a restaurant that wants to run through remaining holiday ingredients, or any other business that wishes to wipe the slate clean and jumpstart 2024, a promotion might be worth a try.

Happy new year email templates - example from Zumies

Check out these templates to help you get your Happy New Year promotional email started.

Limited time offer

Subject: New Year, New Deals–for a Limited Time! 

Email copy: 

Welcome to 2024! 

We’re starting the New Year right with a limited-time offer, just for you. 

When you spend $100 or more, you’ll enjoy free shipping plus an additional 20% off. But you have to act fast! This deal ends on January 8. 

[CTA:] Shop Now 


Subject: Treat Yourself! BOGO Deals Inside 

Email copy: 

You’ve given generously to friends and loved ones over the holidays, but have you done the same for yourself? 

Now’s your time to shine. Select one of our full-priced [products/services], and enjoy half-off a second one. 

Whether you want to go extra hard on self-care or keep the holiday generosity going and treat a friend, our BOGO event is the perfect way to start your 2024. 

[CTA:] [Shop Now/Explore Services]

Percentage off

Subject: Ring in the New Year: Enjoy 20.24% Off! 

Email copy: 

We’re celebrating the start of 2024 with an additional 20.24% off all sale items! 

You know that thing you’ve had your eye on all holiday season? Now’s the time to get it. 

Enjoy 20.24% off all sale items, in-store and online, through January 10. 

[CTA:] Shop the Sale

📩 You’re on a roll with this email marketing thing! Keep it going with this free list of email subject lines for every month of the year.

Year-end wrap-up email templates

An email closing out the year can accomplish a lot of things. Of course, it’s an opportunity to celebrate the wins you saw over the last 12 months. It’s also a place to hype the exciting things you have coming in the new year. But most importantly, it’s a chance for you to thank your customers. After all, this growth and success wouldn’t be possible without them!

Happy new year email templates - quote from Michael Lebeouf

So, let’s look at a few ways to approach the year-end wrap-up email. These templates provide a framework for you to draft an email reflecting on your previous year or highlighting exciting things to come in the new one.

Reflection on the past year

Subject: 2023 by the Numbers – Thanks for a Great Year! 

Email copy: 

2023 is officially in the books, and we want to take a moment to say thank you. It was a year of wins, big and small, and none of it would have been possible without you!  

Thank you for being a part of our story. We’re so grateful for your continued support. 

So what did we accomplish in 2023? 

  • [item 1] 
  • [item 1] 
  • [item 1] 
  • [item 1] 

Thanks again for a fantastic year! Happy New Year to you and your loved ones, and we can’t wait to see you again soon. 

Looking ahead to 2024

Subject: What’s next? 2024 Sneak Peek 

Email copy: 

We’ve got exciting things on the horizon, and we wanted you to be the first to know. 

[Tease something exciting that’s coming up for your business. This will be highly individual, but some ideas for the types of announcements to share include: 

  • The opening date for a new brick-and-mortar location 
  • A new product or service you’re rolling out soon 
  • Any noteworthy new hires or an expansion of your team 

NB: Don’t tease anything too far out; keep these “teasers” limited to news going into effect in Q1 or early Q2.] 

Keep an ear out for more updates soon! In the meantime, we wish you and yours a very happy New Year. 

Customer feedback email template

The start of any new year is a time for reflection—both personal and professional. And as you’re solidifying your 2024 goals, it doesn’t hurt to get feedback from past customers.

What are you doing well? Where can you improve? And what is one thing they wish you did or offered that would make them a loyal customer for life?

Happy new year email templates - post from table top casino

Embrace the digital version of the in-person comment card! Image source

These are the kinds of questions to pose in your New Year customer survey. And we have an email template to help you ask customers to share their thoughts.

Subject: What Do You Want To See in 2024? – Customer Survey 

Email copy: 

What did you think of our service in 2023, and how can we make 2024 even better? 

As we kick off the New Year, we’re looking for opportunities to elevate what we do, and we want to hear from you. 

Below is a link to a brief (~5 minutes) customer survey. We ask about your recent experience with [our business name] and give you a chance to share what you’d like to see from us in the year ahead. 

Thanks so much for being a customer and taking the time to share your thoughts. 

[CTA:] Take the Survey 

Product announcement email template

If your goal is to grow in 2024, starting the year with a splashy new product can generate buzz (and sales) in those first few weeks.

Whether you’re launching a new physical product, subscription offering, or service, this product announcement template can help you give your readers a short and sweet introduction.

Happy new year email templates - example from Burrow

And if you really want to nail the product announcement, invest in building a custom landing page for your email to drive to. The landing page can provide more detail about your new offering and its benefits. Plus, of course, it will invite people to buy!

Subject: New Year, New Product! Introducing [Product Name] 

Email copy: 

Exciting news! 

We’re launching a brand-new offering to go along with the brand-new year. 

[Offer a 1-2 sentence introduction of your new product or offering. What is it called, and what is the value it will bring to your audience?] 

Ready to learn more? 

[CTA:] Explore [Product Name] 

New Year’s resolutions email template

Many individuals like to set intentions at the start of a new year. Whether this takes the form of resolutions, goal setting, or vision boarding, people commit to self-improvement and growth in January.

If you run a business that can help them achieve their goals, now’s the time to remind them about what you do!

Happy new year email templates - example from myfitnesspal

If you run a fitness studio, a New Year’s resolution email is a no-brainer. But the tactic can work for just about any business. Maybe someone’s 2024 goal is finally renovating their old bathroom—if you run a home improvement business, you can help.

No matter what objective you can support, this template can help put your offerings on your audience’s radar screen.

Subject: Got Resolutions? We’re Here To Help 

Email copy: 

You’re setting big goals for your [area of expertise; fitness, health, home, etc.] in 2024. We want to help you smash them. 

[Offer a 1-2 sentence description of what you do and the value you can bring to an audience looking to achieve something meaningful in the New Year.] 

Ready to get started? So are we. 

[CTA:] [CTA will vary based on the type of business. A fitness center might use “Sign Up;” a medical office might say “Schedule Now;” a professional service provider could try “Book a Call.”]

🛑 Is your resolution to grow your business this year? Then grab this seven-step growth strategy template to cross that resolution off your list.

Celebrate with Happy New Year email templates

No matter how you position your New Year email message, remember to follow email marketing best practices to give your communications the best shot at being opened and acted upon.

Now, go enjoy the countdown to 2024, and we’ll see you and your marketing emails in the New Year!

Want more New Year’s marketing resources? We’ve got you covered:

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