Google My Business is always an important asset for your business, but right now, it’s having a real moment. Consumers are heavily relying on information listed on Google My Business as they navigate the reopening happening in their communities. Google My Business contains helpful information about location hours, special services, and more that have helped consumers continue supporting local businesses throughout the pandemic.
But, beyond providing a helpful service for your customers, you can use Google My Business to help get in front of new and prospective customers or entice searchers to do business with you. How, you might ask?
Here are some little-known secrets to build on your Google My Business page and give your listing a boost that can put you over the edge in consumers’ minds.
1. Master the Basics First
First things, first: before you get started with the following steps, it’s important that you’ve mastered the basics. That includes claiming and verifying your listing, ensuring your business information (like your phone number, address, and website) are accurate, and updating your hours of operation.
If you want some info on how to do that, check out this blog post. Then meet us back here!
2. Add Real Images
Did you know that businesses with uploaded images get 42% more requests for directions? People want to get a taste for what to expect from your business – whether they’re visiting your actual location or doing business with you for curbside pick-up or a service.
Google gives you some suggestions to include right in your Google My Business dashboard, including your logo, the exterior and interior of your business, a cover photo, and a video.
Right now might be a great time to take these photos – especially if your business is a little slower than usual due to the current events.
Take some good pictures of the inside and outside of your business, and include some images of your safety protocols, including any signage you have about social distancing, wearing masks, and more. This can help prospective customers feel confident about doing business with you safely right now.
You can also take a quick video using your smartphone to include if you don’t have a professionally produced video to use. Give a quick tour of your business, show your storefront, and include anything you think consumers may be interested in seeing.
3. Pay Attention to Your Business Categories
While we suggest keeping the same primary business category within Google My Business year-round, it might be worth looking into switching up your secondary categories seasonally – especially if you offer different services during that time or know that consumers visit you for a particular reason during different months of the year.
You can also adjust your categories based on what’s happening in the world. If you’re a retailer that predominately offers sporting goods, but you have cleaning and disinfecting materials in stock, you can make some changes to appeal to searchers looking for those products.
4. Take Advantage of Google Posts
Within the Google My Business dashboard, you can create posts that highlight updates or specific products. These show up with your listing or when people click on your listing within Maps and can provide some additional information that may entice them to do business with you.
Use Google Posts to highlight any specials you’re offering, any products or services that would appeal to consumers now, or any updates you want customers to know about.
5. Beef Up Your Reviews
When it comes to searching on Google Maps, you’ve probably noticed that you can filter your results by review rating. And, if you search for something that includes “best” or “top,” Google will usually show you businesses with a 4+ star rating. So, in order to get your listing to show up for these results, you’ll want to make sure you work on your online reputation.
Google My Business will continue to be an important component of local search and of how consumers look for information about businesses. If you’d like more help with your local listings, including Google My Business, we’re here for you. Reach out today.