Healthcare advertising is challenging. When you advertise your healthcare business, whether it’s a hospital, gym, chiropractor’s office, or dentist, you’re trying to get people to not only choose you over your competitors, but to trust you with their health and, in...
It’s safe to say that no industry has been impacted by the coronavirus pandemic more than the healthcare industry. This means that for healthcare marketers, 2020 was a series of challenges, and while 2021 is looking up, healthcare workers know there’s still a long...
I have a confession to make. I went to the chiropractor for the first time ever during quarantine. My family had been bugging me to go and get myh back checked out for years, but I resisted a visit like I thought it was a root canal. Cracking bones always makes me...
It’s safe to say that no industry has been impacted by the coronavirus pandemic more than the healthcare industry. Which means that for healthcare marketers, this year has been a series of challenges, with all signs pointing to its continuation in 2021. Yes, the hope...
Toward the end of every year, getting into a fitness regimen is always on my list of New Year’s resolutions. And, I’m not alone. In fact, 11% of gym memberships are purchased in January, which is more than any other month in the year. So, as we near peak season for...
