August can be so bittersweet. While we welcome the warm and sunny late summer weather, the end of the season looms in the distance. For cold weather lovers, August might feel like a sigh of relief. For most of us, though, it can be hard to let go of fun in the sun.
As hard as it might be to let go of summer, your business’s social media posts still need to continue efficiently. This can be challenging, as your content feels like it should have a mix of both summer and fall-related content. However, this post will make your August holiday social media post planning as easy as watching a summer sunset! We’re covering:
- Social media tips to make your August holiday posts shine.
- August holidays your business can use as post inspiration.
- Back-to-school social media posts and other August social media ideas fit for any business.
Summer is already waning, so there’s no time to waste—let’s jump right in!
Tips for your August social media holiday posts
Use these key social media tips when constructing your August posts:
Have a goal in mind
Your social media goals should be at the core of each post you create in August as well as every other month of the year. For example, if your goal is to increase traffic to your website, you might try to include more links in your posts than you would have otherwise. Alternatively, if you were looking to drive brand awareness, you might use more hashtags to help your posts get found.
The main takeaway from this tip is that every post needs to have a goal-oriented purpose as well as a clear call to action to maximize your results.
LocaliQ’s Website Grader could help you prepare your business’s site for socially sourced web traffic.
Stay true to your brand
No one will interact with a social media post from an account that seems unrecognizable. Brand consistency matters, so be sure your brand reputation shines through in each post you create to help establish your business on social media.
This might mean mimicking your brand style guide when it comes to your caption voice and tone, or even including your business’s logo in any creative you use. You could also consider creating specific social media branding guidelines for you and your team to stick to throughout the month of August and beyond.
Related: Get step-by-step instructions to create your small business brand kit here.
Use compelling creative
While you want your August social media post creative to be on brand, you also want it to captivate your audience. Plus, you may need to finesse your creative assets to be more clear or concise depending on your chosen platforms’ size guides.
Our handy guide below can act as a helpful starting point for finetuning your social images:
Leverage social media trends
If you’re not sure where to start, look to influencers to get inspiration. After all, it’s an influencer’s job to know what’s hot on their chosen platforms.
Another solid go-to is to try to add social elements like hashtags or emojis to catch your audience’s eye. With that said, here are some August hashtags your business can use to get started:
August social media ideas for August holidays (with examples)
These August social media holiday post ideas and examples are a surefire way to boost your social media presence.
Black Business Month
Black business owners account for 10% of all U.S. businesses and 30% of all minority-owned businesses—that’s over 2 million black-owned brands total in our nation. With so many Black-owned businesses out there, your followers are sure to appreciate the opportunity to celebrate this August monthly observance along with you. As a bonus, this is a great way to fit inclusivity and diversity in your marketing. Here’s how you can take part:
- Partner with a Black-owned business. When you implement an inclusive marketing strategy, you want to “walk the walk” not just “talk the talk.” That means taking action to support Black-owned businesses. For example, you could tag the business on social media for an additional shoutout or offer a pairing of your product or service with theirs.
- Share resources that support black-owned businesses. While your business is doing its part to support Black Business Month your followers will want to do the same. Create a list of links, phone numbers, or other ways people could reach out to help organizations and businesses related to this month’s cause. Your followers are sure to appreciate the resources for their chance to take part. In fact, 70% of consumers believe it’s “somewhat” or “very important” for companies to try to better their community.
National Dog Month
Believe it or not, National Dog Month has only been observed since August 2020. Created by the Milk-Bone brand and the J.M. Smucker Company, this fun monthly observance is meant to shine a light on all the ways dogs make our lives great. Use these post ideas to celebrate this August social media holiday:
- Post your favorite dog picture. Who doesn’t love an adorable dog photo? Studies have shown that the cuter the content, the happier the viewer. Whether it’s your own dog, an employee’s dog, or a superstar pup you know, you can brighten your followers’ feeds with an adorable post.
- Donate or volunteer your time to your local shelter. Many dogs are in need of homes, and your business can make an impact by donating to your local shelter. If you don’t have the marketing budget to make a donation, volunteering your time can be just as effective. Either way, be sure to tag your chosen organization on social media as you share what your brand did to make a difference.
Family Fun Month
There’s nothing like spending quality time with family. It makes sense that this monthly observance is in August, as families become busy with back-to-school plans and maintaining a work-life balance. It can be easy to forget to slow down and have some fun with your loved ones, so these post ideas act as the perfect reminder to do so:
- Host your own family-fun event. The ideal way to incorporate family fun into your business’s August social media marketing plan is to bring the fun to your store or office. If you don’t have the capacity to host an in-person event, a virtual one could also do the trick. Invite your customers and employees to bring the whole family to your event for fun activities, like trivia, guessing games, and more. Most importantly, be sure to post before, during, and after the event to maximize your social media marketing ROI.
- Highlight your family. A wholesome family picture of your family or people who feel like family to you will be appreciated by your followers. People love getting an inside look at the personality behind a business, so this is the time for your family to shine.
- Share family fun tips and ideas. “Family fun” can feel easier said than done. Help your followers out by sharing your best tips or thoughts on how to make the most of their family time all month long. You could even share past photos of activities you’ve done with your family to give your followers real-life examples to go off of.
August 1: Planner Day
Where would businesses be without the planners and organizers that helped them along the way? Some people live by their planners and take them very seriously, so much so that Planner Day was established in 2018. Here’s how you can pay homage to planners on this August social media holiday:
- Share how you stay organized. One of the biggest small business challenges busy owners face is staying organized. Usually, a planner is a saving grace in this case. Share your planning perspective by doing a “day in the life” video marketing campaign to show your followers how you use a planner to get it all done.
- Partner with a planning vendor. Whether it be a wedding planner, event planner, or any planners in between, you could pass your social media “mic” off to them for the day so they can tell your followers their best tips for staying on top of everything. What’s great about this idea is you can arrange to have them repost their activity from your account to theirs, to help grow your following.
Related: In the wedding planning business yourself? Read our post on easy yet powerful wedding marketing ideas to expand your brand.
August 6: International Beer Day
Beer is a go-to refreshment for many. So, these International Beer Day post ideas are sure to be crowd-pleasers:
- Post a recipe using beer. Food holidays are always a fan favorite. Plus, from beer cheese to beer-battered fries, there are endless delicious recipes your followers will love for this August social media holiday. Not only that, but over 50% of social media users are on platforms to find new recipes. That means this recipe post from your business will likely be sought after.
- Snap a picture of your favorite beer. There’s truly nothing like cracking a cold one after a long day, and many folks have a drink of choice. Add a personal touch to this August social media holiday post by sharing what your favorite brew is.
- Partner with a local restaurant, brewery, or pub. These types of businesses usually have plenty of beer-related events you could sponsor or become a vendor at, so see what opportunities you might have at hand in your community to do so. However, be sure to take plenty of pictures and tag one another on social media for the best results.
August 7: Professional Speakers Day
The art of public speaking dates back to ancient times in Greece and Rome, and it’s still a valuable asset to businesses today. Sadly, 75% of people have a major fear of public speaking. Warm your audience up to public speaking with these post ideas:
- Host a live webinar and post the recap. Think about your business’s unique value proposition and create a virtual information session based on that. You or your employees are the best candidates to talk about your business since you know it like the back of your hand. This is sure to result in a great webinar your followers will love to both attend and hear about later via social media.
- Discuss a time when your brand participated in a speaking engagement. Have you ever spoken at an event before? Or perhaps you may have just needed to give a motivational speech to your team one day? Whatever your public speaking experience may be, use this to inspire your followers on social media. Tell your public speaking story, and pair it with an inspirational quote to market with emotion on social media.
August 9: Book Lovers’ Day
There’s nothing more peaceful than settling down with a good book. Interestingly enough, the ages at which people tend to read the most books are between 25 and 34 years old. That being said, there’s no age limit when it comes to enjoying a juicy read, so your audience will love these Book Lovers’ Day posts:
- Share your favorite book. A person’s favorite book can show a lot about their personality—making this August social media holiday post idea the ultimate branding weapon.
- Ask your followers for book recommendations. People enjoy discussing books they love, so you’re sure to get additional engagement from this post idea while building your brand community.
August 15: Relaxation Day
“Take a deep breath in… and out…” Sound familiar? While meditation isn’t for everyone, we all have our own ways to sit back and relax occasionally. Thankfully, this August social media holiday reminds us to do just that! Take advantage of this chill day with these social media post ideas:
- Think about how you best relax. Take some time to unwind and document it on social media. Snap a couple of pictures next time you take it easy, and post them to social media to celebrate Relaxation Day.
- Give your employees a bonus break. Kick things up a notch by giving yourself and your team an extra long lunch, a half day, or even a full day off. Have your employees post what they’re doing during their relaxation session and tag your business so you can repost all the relaxation later. This will help to build your employer branding by showcasing to your followers how you care about your employees.
- Remind your followers to relax. We all need to take a break sometimes, so share your best self-care recommendations to help your followers make the most of this August social media holiday.
August 19: World Photography Day
A picture may be worth a thousand words, but these World Photography Day social media posts could be priceless for your business:
- Post your favorite photo. Do you have a stellar shot you want to share on social media? Appeal to your audience by allowing them to feast their eyes on any delightful pictures you may have. You could even get a great photo of your business’s office or store to help keep your brand top of mind for followers.
- Repost an amazing shot. It’s a proven social media best practice to have a mix of both your own posts as well as reposts from others. Search around for pictures from small business photographers that you could reshare to give your followers something fresh to look at.
- Host a social media contest or giveaway. A photo contest is a great way to celebrate World Photography Day while also boosting your social media engagement. Ask your followers to tag you in their photos for a repost on your page and a special prize.
August 21: Senior Citizens Day
Dating back to 1988, Senior Citizens Day is meant to raise awareness around issues elder folks face. For example, 80% of older adults battle chronic diseases. Plus, the number of senior citizens in our communities is growing, as there will be a projected 22% increase in the population of people over 60 years old by 2050. Here’s how your business can honor this August social media holiday:
- Highlight a superstar senior citizen within your brand. If you or your employees have a senior citizen that makes an impact in your brand’s community, be proud to share that story!
- Share lessons from senior citizens. Senior citizens have endless wisdom, and it’s popular to share these lessons on social media. Try to find and repost fun quotes from senior citizens to help your followers learn, grow, or even get a laugh.
August 31: National Eat Outside Day
Smell that? It’s a fresh summer breeze mixed with the distant aroma of food on the grill. It’s no wonder why National Eat Outside Day became an August social media holiday—it’s simply such a privilege to enjoy a meal outside while you still can! Here are a few ways your business can celebrate this day:
- Eat outside with your team and share a recap of your fun lunch. Snap pictures of you and your employees enjoying the great outdoors to inspire your followers to do the same.
- Give your followers picnic ideas. Do you have an on-the-go recipe or trick to share with your audience? Take a picture of your best picnic go-to, make an instructional video, or create a colorful picnic packing list in a free tool like Canva to encourage your followers to have their best Eat Outside Day yet.
- Repost the ideal picnic setup. It’s no secret there are some picnic pros out there, so reshare some inspiring outdoor dining setups. You could even post multiple and have your followers comment their votes for their favorite.
Even more August social media holidays
There are a ton more August social media holidays your business can post about. Check out this complete list below:
- American Artist Appreciation Month
- Children’s Eye Health and Safety Month
- National Eye Exam Month
- National Golf Month
- Hair Loss Awareness Month
- International Peace Month
- Motorsports Awareness Month
- National Sandwich Month
- Psoriasis Awareness Month
- Spinal Muscular Atrophy Awareness Month
- World Cancer Support Month
- August 1: National Girlfriend Day
- August 2: Ice Cream Sandwich Day
- August 2: National CAD Day
- August 3: National Black Women’s Equal Pay Day
- August 4: Chocolate Chip Cookie Day
- August 4: Single Working Women’s Day
- August 5: National Oyster Day
- August 7: International Hangover Day
- August 7: National Sister Day
- August 7: Purple Heart Day
- August 8: National CBD Day
- August 8: National Dollar Day
- August 10: National Lazy Day
- August 11: Son and Daughter Day
- August 12: International Youth Day
- August 14: National Creamsicle Day
- August 15: National Back to School Prep Day
- August 16: Tell a Joke Day
- August 17: National Nonprofit Day
- August 17: National Thriftshop Day
- August 18: Bad Poetry Day
- August 19: National Potato Day
- August 20: National Radio Day
- August 20: World Mosquito Day
- August 22: Tooth Fairy Day
- August 23: Slavery Remembrance Day
- August 24: National Waffle Day
- August 25: National Burger Day
- August 25: Secondhand Wardrobe Day
- August 26: Women’s Equality Day
- August 26: National WebMistress Day
- August 29: National Lemon Juice Day
- August 30: National Grief Awareness Day
Back-to-school social media posts
With August being National Back to School Month, we thought it’d only be fitting to do a section specifically for back-to-school social media posts.
Switch up your product positioning
Your business might have a product or service that could benefit students and families getting ready for the school year. Instead of your normal product pushes on social media, try angling a post around the value you might bring to back-to-school shoppers.
Get tips to create effective product positioning from our friends at WordStream.
Share your best back-to-school tips
There’s always something new when it comes to back-to-school prep trends. However, you may have had back-to-school traditions you used growing up. Provide a mix of both new-school and old-school back-to-school prep tips to cater to a wider audience.
Start a conversation
You don’t always have to rely on your own August social media ideas to come up with content this month. For a back-to-school social media post, you can easily crowdsource your audience’s thoughts and opinions on the topic.
For example, you could create a custom image that asks your followers to comment back on what their top back-to-school tips are. Or, you could create a poll question about back-to-school that your audience could respond to. That way, you can reshare the top answers later as an additional post.
Create a shareable study playlist
As students, teachers, and families get back into the groove of homework, studying, grading, and more, your business can stay top of mind through a shareable playlist.
Create a playlist of your top study songs on a public streaming platform like Spotify, Soundcloud, YouTube, or any music app in between. From there, you can turn your back-to-school playlist into plenty of social media posts for August as you spread the word about your new playlist. Just be sure to include your business name in the playlist title or your logo in the playlist cover photo to reinforce your brand as your audience listens along with you.
Try a short and simple back-to-school social media post
Keep your back-to-school post short and sweet by simply wishing your followers “good luck” for the school year! This is an exciting time for students and families, so your business’s acknowledgment and positive wishes are sure to be greatly appreciated.
Related: Want more back-to-school marketing ideas for your business? Read our complete post on back-to-school campaigns and promotions.
August social media post ideas (not about holidays!)
If August social media holidays don’t feel like a fit for your business, try these post ideas instead:
Bid farewell to summer
Sadly, summer is coming to a close. End summer on a high note by doing a recap post of all the great things your business achieved this summer. Additionally, this is a great time to let your customers know of any updates for fall while also reminding them of how sweet the summer was to your business.
One interesting social media trend for August is known as “Rawgust.” Rawgust was created to encourage people to eat more raw fruits and vegetables. Sharing your best rawgust recipes will show how you truly care about your followers’ well-being.
Repost or add gaps in your social media calendar
On social media, it’s not always about what you post, but when you post. If you post too frequently, your followers’ feeds will become saturated and they may get tired of your content.
If you’re still out of ideas for your August social media posts, take this as an opportunity to space out your social planning calendar and continue posting at a reasonable frequency.
You may even want to simply repost top-performing content instead of trying another new post. It’s a good idea to check in on your social media marketing metrics throughout the month to gauge whether you need new content, more of the same content, or space to let your current content breathe.
How often you should post and what time your post should go live will vary by platform, so check out our resources on this to guide you:
End your summer strong with these August social media holidays and ideas
Clearly, there’s something to post about this month for every business out there. These August social media holidays and other post ideas make it easy to create relevant, high-quality posts for your brand.
If you still find social media to be a challenge for your business, see how our solutions can help to make your social marketing a breeze.
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