How do you thank the dads in your life for everything they’ve done? That’s the question millions of Americans set out to answer on the third Sunday in June. From treating Dad to a burger and brews to buying that watch he’s been eyeing, grateful loved ones spend on experiences and items to celebrate Father’s Day.
For business owners, that means the weeks leading up to the holiday present a marketing opportunity. Create a marketing campaign with Father’s Day-focused messaging, and you position your business as a go-to for Father’s Day gifts.
Not sure what to say to those consumers looking to celebrate their dads? Read on for Father’s Day slogans to incorporate into your holiday messages.
Contents
- How to approach your Father’s Day marketing
- Where to use these Father’s Day slogans
- Heartfelt Father’s Day slogans
- Punny Father’s Day slogans
- Inclusive Father’s Day slogans
- Father’s Day slogans for…
How to approach your Father’s Day marketing
Before drafting your messaging, you should map out your broader Father’s Day marketing campaign.
You don’t need to be a home improvement retailer or pro shop to get in on the holiday messaging. People were projected to spend $22.4 billion on Father’s Day gifts in 2024—that’s not all going to drill sets and 9-irons.
Dads have plenty of diverse interests, and businesses of all stripes can use the time ahead of Father’s Day to market to their loved ones.
What is it, exactly, you want your Father’s Day messaging to accomplish? Start by setting SMART goals, and work backward from there.
If you want to drive sales on your retail products, you might create a Father’s Day gift guide and distribute it widely before the holiday. An entertainment business that hopes to boost bookings on Father’s Day weekend might offer two-for-one bookings for dads and their kids.
Once you’ve decided on your campaign goals, you can consider what marketing channels to employ.
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Where to use your dad-tastic Father’s Day slogans
A marketing campaign usually relies on multiple marketing channels to get the word out. A business hosting a Father’s Day sale, for example, might email their subscribers, post about it on social media, take out an ad in the local paper, and run PPC ads for relevant searches.
Get creative and consider both digital and analog channels to get the word out. You might use your slogans:
- On postcards or direct mailers
- On in-store signage
- In a promotional email
- As part of a Father’s Day gift guide (printed or digital)
- In an update on your Google Business Profile
- In your website copy—seasonal homepage, banner, or special Father’s Day page(s)
- On social media in celebration of Father’s Day
- To accompany a Father’s Day giveaway or contest
- In your paid social media or PPC ads
After you’ve identified your marketing channels, it’s time to draft your copy. Keep reading for Father’s Day slogans that can work for businesses of all types. Whether you’re looking for something serious or punny, or for your specific industry, we’ve got you covered.
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Heartfelt Father’s Day slogans
Father’s Day is about celebrating the hard job of being a loving, present force in a child’s life. No small task! And that’s why a sincere message is sometimes the best way to go when crafting your Father’s Day slogans.
These slogans tug at the heartstrings and offer simple gratitude for the dads out there:
- Celebrate the everyday hero you call “Dad”
- Show your dad he means the world to you
- Thank Dad for his kindness, courage, and compassion
- For the man who made you who you are
- For all the times he had your back
- Thank you, Dad
- Gifts for the guy who’s always been there for you
Punny Father’s Day slogans
Other businesses choose to approach Father’s Day slogans differently. Plenty of dads are known for their groan-inducing puns and quintessential dad jokes.
If the humorous route feels more natural for your business, these so-cheesy-they’re-funny slogans can add some comedy to your Father’s Day messaging.
This tableware brand got punny for Father’s Day.
Try one of these lines, designed to get your customers giggling:
- Father’s Day gifts with dad-ittude
- Celebrating the pun-stoppable dads
- You crack the jokes, we’ll crack the eggs. Enjoy Father’s Day brunch with us.
- Why does your golfer dad need a second pair of socks? In case he gets a hole in one.
- Celebrate the man, the myth, the dad joke legend
- Dads: Proof that puns are a love language
- Raising the bar, lowering the thermostat
- Being a dad? You nailed it—just like with your DIY projects.
Inclusive Father’s Day slogans
Father’s Day means different things to different people. For some, it’s an opportunity to celebrate their biological dads. For others, it’s a day to thank someone who’s served as a father figure—whether that’s a grandfather, uncle, or role model. And for others still, the day is tough because of a fraught parental relationship or the loss of a father.
These inclusive Father’s Day slogans acknowledge that the holiday can be complicated for some, and that dads come in many forms—and they all deserve to be celebrated.
- To all the father figures, mentors, and role models. We see you.
- For the dads we miss, the ones we hold dear, and those we found along the way.
- No one path to fatherhood. No one way to be a dad.
- Thank you to the caregivers, protectors, and heroes we call “Dad.”
- Honoring all those who step in and show up.
- Because “Dad” is more than a title—it’s an impact.
Father’s Day slogans by industry for any campaign
Looking for Father’s Day slogans specific to your business type? We’ve got you covered!
Father’s Day slogans for home service businesses
It’s a common trope that dads love a DIY project. But even dads need a break from mowing lawns, tackling a weekend home improvement task, or cleaning the house after the kids have gone to sleep.
Home services businesses can use Father’s Day slogans to invite dads to take a break and let someone else manage the housework!
- Leave the heavy lifting to us this Father’s Day
- Hit the pub while we mow the lawn
- The only lawn Dad should think about this Father’s Day is on the golf course
- Because even dads need a break from fixing everything
- We’ve got the tools. Dad can take the day off.
- Let us check some things off the honey-do list
- Kick back and let us do the dirty work, Dad
- Give your dad the gift of a project-free weekend
- Don’t let Dad fix it this time. Call us.
Father’s Day slogans for hospitality or entertainment businesses
Consumers planned to spend $4.5 billion on “special outings” for Father’s Day last year. Whether that means booking a tee time or treating Dad to a steak dinner, people are eager to spend quality time with their fathers. Use these slogans in your hospitality or entertainment business Father’s Day promotions.
By leaning into Father’s Day slogans, businesses in the entertainment, travel, and hospitality spaces can tap into this excitement.
- Treat your dad to a day that’s all play and no work
- Give Dad a round of applause—and a round of golf
- Stop in for steaks, smiles, and dad jokes, all day long
- We’re heating up the grill and chilling the beers for Father’s Day
- The only thing Dad should lift today is his glass
- Make memories this Father’s Day
- Raise a glass to the guy who raised you right
- Dad’s day out: No chores, all cheers
Father’s Day slogans for retailers
If grateful kids aren’t spending on entertainment, they might invest in some special items for their dads. Whether you sell tasty cookies or spiffy shirts, there’s a market for your goods this Father’s Day.
Adjusting your marketing to include Father’s Day slogans positions you to capture some of the spending loved ones are doing for their dads.
- Outfit the man who taught you so much
- Because socks aren’t the only option
- For the guy who has almost everything
- Celebrate Dad with gifts as legendary as he is
- Built strong. Just like Dad.
- Upgrade from “Dad Mode” to “Rad Mode”
- This Father’s Day, go big. He deserves it.
- Power tools or power naps. Whatever your dad’s into, we’ve got you covered.
Father’s Day slogans for automotive businesses
This one’s for the car dads. Car dealers, detailers, and auto body shops can all find an audience on Father’s Day. Try these slogans to catch the eye of families shopping for an automobile-loving dad:
- Help Dad ride in style this Father’s Day
- Dad deserves a showroom shine
- Dad’s turn to take the wheel—of something new
- Steering you toward the perfect Father’s Day gift
- This Father’s Day, banish the “check engine” light
- Go full-throttle on appreciation
- Cruise into Father’s Day with the perfect gift
- Thank the guy who drove you everywhere
Father’s Day slogans to make your messaging stand out
Ahead of Father’s Day, kids, moms, and loved ones are hunting for the perfect gift ideas for the dads in their lives.
As your business rolls out its holiday-specific marketing, you catch the eye of these consumers and get your name added to the potential gift list.
And if you build out a complete Father’s Day marketing campaign, you remain top-of-mind as the holiday approaches. When that loved one is ready to buy something for Dad, you’re there with relevant messaging that encourages a sale.
