As competition on Google Ads continues to rise year over year, having a variety of high-quality ads is crucial to stand out and get more clicks.
However, when you’re busy trying to market and grow your small business, you don’t always have time to come up with tons of lines of stand-out ad copy. Or, maybe you feel stuck in the cycle of saying the same phrase over and over in your ads. An AI-powered tool can simplify this process for you.
Today we’re thrilled to announce the launch of our new Google Ads AI Copy Tool to help you write ads that get clicks—and conversions.
Contents
- What is the new Google Ads AI copy tool from LocaliQ?
- How to use our AI copy tool
- Tips for using AI to draft ad copy
What is the new Google Ads AI copy tool from LocaliQ?
Our new Google Ads AI Copy Tool is powered by cutting-edge generative AI technology to provide you with copy-and-paste ad copy ideas. The tool automatically creates both Google Ads headlines and ad descriptions based on information you provide, like your business’s target keywords, industry, website, and more.
How to use our AI copy tool
Here are the quick and easy steps you can follow to use our new Google Ads AI Copy Tool when you want to refresh your ad copywriting strategy.
- Navigate to the tool here.
- Follow the prompts to input your business name, target keywords, and any other important business information you’d want featured in your ads. Click next.
3. Select your industry and sub-industry (if you’d like, this part’s optional), then click next.
3. Select your industry and sub-industry (if you’d like, this part’s optional), then click next.
4. Enter your email and business website, and click next.
5. Sit back and relax for a minute while the AI works its magic to turn your prompts into copy-and-paste lines of ad copy.
6. Congratulations! You now have 10 headlines and 10 descriptions you can copy and paste right from our Google Ads AI Copy Tool. Click the arrows under the headline and description previews to scroll through your options, and click the copy icon to the right of any line of copy you’d like to use. Also, you can always fine-tune your results using the options on the left to tweak and refresh for even more ad copy variations. Happy ad copywriting!
Tips for using AI to draft ad copy
Here are a few quick tips to help you get started using our Google Ads AI Copy Tool:
- The more thorough information you provide, the better. Any AI-generated output is going to depend on the prompts you provide, so try including multiple keywords and as much key business information as you can to get high quality headlines and descriptions. Find more tips on what you’d typically want to include in your AI prompts here, and check out these AI prompts by industry for more insight into using AI tools for your business.
- Test a few different prompt combinations. You may want to test inputting a few different keyword lists to uncover even more variety in your AI generated copy.
- Take advantage of the “tone of voice” option on the left of your AI copy tool results. You can always tweak your AI copy results with the tone of voice toggle at the top left-hand side to switch between a casual or professional tone depending on your brand’s identity.
- Keep an eye out for any opportunities to manually edit your copy. While all the headlines and descriptions from the AI copy tool are copy-and-paste ready to go, you may want to manually tweak a line here or there to give your copy an authentic, “human” touch.
- Don’t forget to use this tool for your Microsoft Ads campaigns, too. Any of the headlines and descriptions created by the Google Ads AI copy tool can also fit into your ad strategy on Bing!
- Revisit the AI copy tool regularly. You want to refresh your ad copy on a regular basis, and as your business evolves, your copy needs may change. It’s best to schedule a time to come back to this tool every so often to reevaluate your copy strategy. A marketing calendar, like the example below, can help you pre-plan when to use our Google Ads AI copy tool according to seasonality and more.
Use our free marketing calendar template to help you find time to optimize your ad copy on a regular basis.
Try our new AI copy tool
Here at LocaliQ, we strive to provide your business with the tools it needs to grow and thrive in digital marketing. Between our Website Grader, Google Ads Grader, Free Keyword Tool, Facebook Ad Grader, and now, the Google Ads AI Copy Tool, you can quickly and easily get instant insight into how to improve your digital strategies.
