Memorial Day is right around the corner, which means that not only is it time to dust off your grill and get ready for some sales, but it’s also time to make sure you’re highlighting this holiday on your business’s social media pages.
And to make it just a little easier for you, we’re sharing Memorial Day…
- Social media tips to make your calendar stand out
- Posts and captions to keep your audience engaged
- Examples from real businesses
Plus, we curated some Canva templates you can customize and use along with these ideas!
Memorial Day social media post tips
Before we get to the good stuff, keep these tips in mind as you’re planning your Memorial Day posts and captions.
Remember the reason for the day
It’s easy to get caught up in the Memorial Day fanfare, but it’s also important to keep in mind that Memorial Day is a day to honor those who lost their lives while serving in the US military. You want to be sensitive to those who may be remembering those close to them on this day. For help coming up with respectful messaging, these Memorial Day Instagram captions from WordStream have you covered. You can also learn more about the history of Memorial Day here.
Use Memorial Day hashtags
Hashtags are an easy way to get your posts seen by a wider audience. Use these Memorial Day hashtags in your captions to increase your reach (and hopefully boost engagement!).
Schedule your post(s)
As you plan out your marketing calendar for Memorial Day, one of our top social media tips is to schedule your posts. That way, you know everything is ready to go leading up to and on Memorial Day—you could even enjoy your day off (if you’re off that day!). This also helps you plan your other social media initiatives around Memorial Day. May and June are busy months, after all.
12 Memorial Day posts for social media
Use these Memorial Day social media posts as inspiration for your captions.
1. Remind customers of your Memorial Day deals
Don’t just promote your Memorial Day sales and promotions once on social media. Keep reminding your customers of your exciting offers, and be sure to let them know when they only have a few hours left. Adding a sense of urgency to your deals will help encourage your followers to take action.
Here’s another example of urgency:
2. Highlight the food
Memorial Day is a great day to gather and enjoy a delicious meal, which is exactly how many people will be celebrating. Restaurants should definitely highlight any specials, favorite menu items, and more for Memorial Day. And if you aren’t a restaurant, you can still highlight the food by spotlighting your favorite local BBQ spot, sharing a picture of any Memorial Day treats you’ll have in store, or showing off your employee BBQ.
3. Share about a local event
Many places hold or sponsor Memorial Day events ranging from parades to picnics to free outdoor concerts. Find out what’s happening in your area and post about it on your social media pages. You can even tag the organization or venue hosting the event for extra exposure for them.
If you’re hosting an event, you definitely want to blast that across your social media pages to get people interested, excited, and ready to attend. Make sure to include the relevant details in your post or include a link so people can learn more.
4. Spotlight a worthy cause or fundraiser
Many businesses hold donation drives or fundraisers in honor of Memorial Day. If your business is hosting one of these, you should include it in a Memorial Day post. If you’re not, you can spotlight another organization or business that’s hosting a fundraiser.
You can also spotlight local organizations related to the military.
5. Run a Memorial Day social media contest
You can ask users to share what Memorial Day means to them in the comments, have them like and share your post, or have them tag someone they think deserves a prize in the comments.
Whatever you decide, make sure to create a contest announcement post that includes all the relevant information including the prize, how to enter, when the contest ends, and when and how the winner will be announced.
Use these Memorial Day messages to help spread the word about your contest.
6. Highlight a local business
Not doing anything for Memorial Day but know a business that is? Simply snap a photo, create an image on Canva (or another easy visual marketing platform), throw it up on Insta with the hashtag #memorialdaydeals, and you’ve got yourself an easy post that also benefits another business!
7. Post your Memorial Day hours
Many businesses are either closed on Memorial Day or have different hours. Let customers know if you’ll be open or not on Memorial Day in a social media post (and don’t forget to update your business listings, too!).
8. Share Memorial Day quotes
An easy Memorial Day caption is to post a quote related to the day. You can also use Canva to create an image to share along with the quote.
Here are a few quotes you can use:
- “How important it is for us to recognize and celebrate our heroes and she-roes.” –Maya Angelou
- “The legacy of heroes — the memory of a great name, and the inheritance of a great example.” –Benjamin Disraeli
- “As we express our gratitude, we must never forget that the highest appreciation is not to utter words but to live by them.” –John F. Kennedy
Get more Memorial Day quotes here.
9. Encourage customers to spread the word
Word of mouth marketing is your friend! Tell your customers to tell their friends about your deals. Create appealing posts that followers can easily and willingly share across their networks. This is a really easy way to both remind them of your deals and potentially get more exposure through their networks.
10. Repost from another business or organization
Not sure what to post on Memorial Day? This is a great opportunity to reshare content from either another local business or from a relevant organization.
You could reshare a post about the history behind Memorial Day or reshare a local business’s post about their upcoming Memorial Day event.
Reposting content can diversify your feed, amplify a worthy business or cause, and potentially encourage that business or organization to reshare your content in the future.
11. Share any Memorial Day products
Did you create a special product or service bundle in honor of Memorial Day? You can promote it in a Memorial Day post to get people interested. If you don’t have anything specifically created for Memorial Day, you can also highlight products or services that would be useful around this time, such as red, white, and blue items in your boutique, grill cleaners, or catering services.
12. Keep it simple
You can also keep your Memorial Day social media simple and to the point. By sharing a nice graphic, a short word of thanks, or even a picture of the American flag, you can show that you’re observing this day as a business. (You can customize our curated Canva templates for this!)
Get your Memorial Day posts ready
Use these Memorial Day social media posts, tips, and examples to guide you as you prepare your calendar for this upcoming holiday.
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