Why Do Consumers Use CBD? 4 Common Motivators

When it comes to managing their health, many consumers are actively seeking out alternatives to traditional medicine. Many factors are driving some consumers toward a DIY approach. Enter CBD. This chemical compound is easily accessible, available without a...

The Opportunities with CBD Acceptors

CBD is still a fairly new term for many. While it’s seen rapid adoption in certain groups, there are others who haven’t yet taken the plunge. Nevertheless, with all of the press and attention CBD has gotten lately, there are a lot of people who are...

CBD Marketing: Key Characteristics of the Wellness Warrior

The wellness trend has exploded in recent years. People want to look and feel good, and maintaining their health is of the utmost importance. They’re also looking beyond the bounds of Western medicine to find solutions to staying healthy. Instead, they’re...

How to Reach Affluent Families with Your CBD Marketing

One of the biggest segments purchasing CBD products are members of affluent families. These people are between 25 and 49 years old and earn more than $75,000 per year. Many of them are caring for children or other family members and are looking for CBD to help them...