With so much going on, December is an unquestionably busy time of year between holidays, end-of-year close-outs, and managing your business’s marketing.
You may be already rocking around the Christmas tree, but if you’re not rocking with your email marketing, don’t worry. We’ve got you covered with these December newsletter ideas that make it easy to carry out engaging email campaigns all month long without having to pile more work onto your plate. Let’s get started!
Contents
- December newsletter ideas for all
- December holiday newsletter ideas
- December newsletter email subject lines
December newsletter ideas for all
No matter your business’s niche market or target audience, the following December newsletter ideas can be the gifts that keep on giving.
🗓 Get year-round content ideas, tips, and more with our new, free 2025 marketing calendar!
Share important updates and wish customers a happy December
Of course, to start our December newsletter ideas list, we have to go back to the basics. The point of a newsletter email is to let your customers know about the latest and greatest from your business. It’s perfectly okay, and quite effective, to do a simple newsletter that covers any need-to-know information about your business’s current happenings. To make this idea more relative to the season, be sure to wish your recipients a happy December or winter season, and share that you hope they have a great month to close out the year.
Create a winter survival guide
Winter blues start to hit hard in December, so help your readers combat the December dumps with a winter survival guide. In your December newsletter, you could include a downloadable checklist of tips and ideas for ways to beat the winter woes. As a bonus, be sure one of the action items you include mentions a visit to your business’s neighborhood location or website.
Do a year-in-review newsletter
A year-in-review newsletter is a no-brainer in December as the year begins to wrap. Create a newsletter rich in memories from your business’s highest points over the last year. To start, you could leverage an AI copywriting tool to draft a couple of quick paragraphs based on a list of your business’s greatest successes throughout the year. Just be sure to give any AI-generated newsletter content a final read-through and manually edit it before you send it out to your email list.
Drum up buzz and excitement for next year’s plans
Instead of looking back in your December newsletter, try looking ahead to next year! You could hype your readers up for what’s to come from your business by teasing a few of your promotional plans for 2025.
Recap recent case studies and success stories
A newsletter is the perfect opportunity to remind your readers of your business’s successes any time of year—December newsletters included. Try highlighting any customer testimonial videos, case studies, and more from throughout the year in your email to promote your business’s product or service strengths.
Cross-promote your other marketing channels
This December, you can use your newsletter to give your other marketing channels a boost. Remind your readers of where else they can go to learn more about your business this month. For example, you might include a link to your Yelp page in case any recent customers are interested in leaving your business a review. Additionally, if you’ve been posting on social media for the festive December season, showcase that in your newsletter and include links so that your readers can follow your business’s pages.
December holiday newsletter ideas
Ready to step up your holiday email marketing game? We’ve got you covered with these December newsletter ideas framed around holidays and observances.
📪 Get everything you need for effective email campaigns with our free, small business email marketing toolkit complete with tips, templates, and more!
Christmas newsletter ideas
Your Christmas marketing strategy might vary based on your typical brand messaging. You might go a fun and flashy route, or stay true to the holiday’s roots with a more reflective Christmas email. Either option is great, so try putting your own unique twist on the following Christmas newsletter ideas:
- Bucket your employees into a silly “nice and naughty” list. Build your employer branding and have a bit of fun by highlighting the personalities of your team with a fun, light-hearted “nice and naughty” list. That way, your readers can get to know your staff on a more personal level.
- Create a Christmas wishlist template for customers with kids. Make a downloadable template that parents can use for their children to write their Christmas wishes on. Just be sure to fill in one of the list items with something to do with your business.
- Include a Christmas gift guide. Showcase how your products could fit under your customers’ trees with a complete Christmas gift guide they can refer back to throughout the season.
Hanukkah newsletter ideas
Hanukkah, also known as the Festival of Lights, falls on December 25 through January 2 this year. Here are some ways you can incorporate Hanukkah into your December newsletter:
- Turn Hanukkah fun facts into trivia. You could interact with your readers through a Hanukkah trivia game and offer small prizes to announce in your January newsletter.
- Feature a Jewish community member or thought leader. If you have friends, family, or community members close to your business that celebrate Hanukkah, ask them to share what the holiday means to them and feature their story in your December newsletter. Alternatively, you could embed a video of an inspiring speech from a Jewish educator or thought leader.
- Share a traditional recipe. The best part of any holiday? The food! There are plenty of fun, kosher meals that are traditionally enjoyed during Hanukkah, so pique your readers’ interests with a mouth-watering dish they can try to make themselves at home.
Kwanzaa newsletter ideas
Kwanzaa, the seven-day celebration of African American culture, happens from December 26 to January 1 every year. Be sure to include Kwanzaa in your December newsletter with these ideas:
- Share resources to encourage reflection on Kwanzaa history. There is a ton of history behind the holiday of Kwanzaa. You can empower your readers to learn more about the origins behind the seven days of Kwanzaa by including handy resources and fun facts in your December newsletter.
- Highlight influential and inspiring Black leaders from your industry. Do you have a Black leader within your industry who’s vocal about their Kwanzaa celebrations and reflections? Reshare their words of inspiration on your platform by including them in your December newsletter.
- Create an activity calendar for the seven days of Kwanzaa. Each day of Kwanzaa has different meanings and traditions, so include a calendar of ideas for ways your readers can participate in each day of Kwanzaa to make your newsletter more action-oriented and engaging.
New Year’s Eve newsletter ideas
Get ready to welcome new email campaign progress in the new year with these New Year’s Eve newsletter ideas:
- Include a countdown clock. There are plenty of apps you could integrate with your December newsletter email campaign to embed an interactive New Year’s countdown clock for an added visual twist to your content.
- Share your business’s New Year’s resolutions. Keep your readers in the loop on what you’ll be working towards next year with a rundown of your brand’s top resolutions.
- Ask your readers what their resolutions might be. You can feature any creative resolution responses in your January newsletter, too.
More December newsletter ideas based on other holidays and observances
It’s no secret that December is a holiday-focused month, but there are tons of other December social media holidays and monthly observances beyond your typical celebrations in the final weeks of the month. Check out these December newsletter ideas based on other, outside-of-the-box holidays and observances.
Share tips and resources for National Drunk Driving Prevention Month
National Drunk Driving Month falls in December for good reason: Christmas Eve and New Year’s Eve are two of the most deadly days on the road in terms of drunk driving accidents. Keep your customers safe this season by sharing your tips, ideas, and resources for how they can avoid being on the road during high-risk times. You could even purchase ride share app gift cards and offer them up in a giveaway to turn your December newsletter into a temporary lead-gen engine for your business.
Map out a mini version of your business plan for National Write a Business Plan Month
Odds are, you’ve probably started to think about your business plans for the upcoming year. Clue your audience into your major upcoming business milestones by sharing a mini version of your business plans in honor of National Write a Business Plan Month.
Include buzzwords in other languages for Learn a Foreign Language Month
For Learn a Foreign Language Month, you can educate your readers on how to say words that relate to your business in other languages as a unique twist to your typical newsletter content.
Promote sales during Cyber Monday
Cyber Monday falls on December 2 this year, and you won’t want to miss out on this opportunity to promote sales or discounts your business might be offering during this time of year.
Give back for Giving Tuesday
Giving Tuesday on December 3 is all about giving back to your business’s local community and those in need. Share how you and your team might be donating volunteer time or resources to causes that matter to your mission and encourage your readers to do the same.
Share a recipe for National Cookie Day
Who doesn’t love a good cookie? On December 4, choose one of the countless cookie recipes out there to include in your newsletter in celebration of National Cookie Day!
Include exclusive offers on National Free Shipping Day
Will your business be offering free shipping on December 14 in honor of National Free Shipping Day? If so, it’s a given that you’ll want to mention this promotion in your December newsletter. If your business doesn’t offer this, or you don’t rely on order-based sales, you could partner with another local business that complements your own that might be offering free shipping and cross-promote one another in your newsletters.
Engage readers with a contest for Ugly Sweater Day
For Ugly Sweater Day on December 20, host an ugly sweater contest in your store or office and create a gallery of all the fun sweaters your team dressed up with.
December newsletter email subject lines
Your newsletter email subject line can make or break the results of your December campaign. Be sure your subject lines pop with these December newsletter subject line ideas below.
💡 Find additional copy-and-paste email subject line ideas, plus tips and more, in our free, complete guide to email subject lines for every month of the year!
- Happy December ☃ Here’s Our Latest News
- It’s December ❄ Here’s How We’re Welcoming the Month
- Does December have to be dreary? Winter survival guide inside!
- The Year In Review: Our Story
- [Name], here’s what we’ve got cooking for the new year
- Shh.. We’re sharing our TOP SECRET plans for the new year
- [Name}, follow us on social media before the year ends!
- We wish you a Merry Christmas (and created a wishlist for you inside!)
- The ultimate Christmas gift guide you won’t want to miss
- Happy Hanukkah from us to you 🕎
- [Name], join us in celebrating Kwanzaa!
- 3,2,1… Happy New Year!🍾
- Don’t Drink and Drive This Month or Any Month!
- Did you know we ship to you at no cost? Details inside!
- Giving this Tuesday and every day💛
- 😂 You won’t believe our ugly sweater contest results
Unwrap campaign progress with these December newsletter ideas
These December newsletter ideas were conceptualized to help you defrost open rates and warm your audience members’ hearts this season. Just be sure to add your business’s unique twist to any of these ideas you decide to try to maintain brand consistency throughout the month. For more help with your seasonal email campaigns and beyond, see how our solutions can maximize your results and progress your efforts toward your business goals year-round!
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