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For most people, December is a highly anticipated month. Between holidays, time off from work, family activities, and more, your customers have a ton going on!

december email subject lines - meme about the busy holiday season being like college

This pretty much sums up the December holiday craziness!

That’s why your small business marketing should be sprinting its final stretch this December to get the most out of this year. Email marketing is the perfect December add-on to squeeze in last-minute ROI before time runs out. That is, of course, if you have a great set of subject lines to help your business take off! We’ll be helping you map out your December email marketing by answering the following:

  • What are some email subject line tips to keep in mind?
  • What email subject line ideas could your small business use this December?
  • What should you put as the subject line for your holiday emails?

Pour a cup of eggnog and get cozy with these December email subject line ideas that are sure to elevate your business.

December email subject line tips to remember

December can be crucial to your email marketing efforts since it’s during a peak busy season on top of being the end of the year. In fact, studies have shown that emails sent during winter drive the most traffic to your website. To maximize your email ROI, here are a few email copywriting tips to keep in mind:

Add festive flair

This is the perfect time of year to get creative with your subject lines since most people will be eager to celebrate the holidays. Not only that, but 33% of recipients will open an email simply because it has a catchy subject line. Have fun with some holiday marketing slogans or rhyming taglines to make your email pop.

december email subject lines - example of a holiday email with a seasonal subject line

Try emojis or hashtags

If you’re struggling to get creative, try leveraging emojis to catch even more attention. Contrary to popular belief, emojis are recommended because 56% of brands that use them in their email subject lines saw higher open rates.

Meanwhile, although hashtags are used primarily for social media marketing, they can also act as an eye-catching element for your December email subject lines. Use hashtags when you want to play on words in your subject line to give your audience a fresh twist in their inbox.

email subject lines - december email subject line emoji example

Keep your subject lines short and sweet

The challenge with email subject lines is they can easily get cut off depending on your recipient’s inbox or device style. Avoid letting valuable information slip away due to large character counts by keeping your email subject lines concise.

Be sure to get to the point of the email, so that your recipients know why they need to open for more. To help stick to consistently short and efficient email subject lines, familiarize yourself with these maximum character counts below:

email subject lines - character count chart

Connect with your recipients

Everyone likes to feel noticed and appreciated. Try to keep that in mind when you’re looking to engage with your target market. Using a personalized marketing strategy through tactics like including your recipient’s first name in email subject lines has been proven to increase click-through rates.

If you’re struggling to finesse individual names into your email subject lines, leverage a marketing partner that will have the technology to do the personalization for you!

📧 Download our free guide to small business email marketing

december email subject lines - example of a personalized december email


December email subject lines for any business

Whether you’re a local shop, a small startup, a family-owned services business, or fall within any niche market in between, we kept all verticals in mind when brainstorming these universal December email subject lines:

  • 5 Tips to Remember This December💡
  • Tilly, Warm Up with Our Signature Drinks
  • Warm winter recipes from our family to yours
  • Brrr… Chilly? We Can Help
  • Appointments Filling Fast! Book Now
  • Adrian, your coupon for all our winter gear
  • Miguel, question for you…
  • Traveling This Winter? Up to 35% Off
  • Rob, Deep December Discounts for You
  • Kari, Shop with Us All December Long!
  • Cold? Call McCue’s HVAC Now
  • Winter Woes to Avoid This Winter
  • December is Our Favorite Month! Know Why?
  • We Wish You Well This Winter⛄
  • 8 Winter Wonders We’re Talking About
  • Why Wait? Winter World at R&B’s Shop Starts Now
  • Sample NEW Winter Flavors at Cali’s Bakery
  • See You Soon? Exciting December Event
  • Genevieve, You’re Invited!
  • Plan your December projects the right way
  • December Fender Bender? Call Red’s Auto
  • Order Now Before It’s Too Late!
  • December Discounts Up To 40% Off!
  • December Freebies Inside!
  • Warm Wishes from Us to You
  • It’s Snowing Savings at Rudy’s Contracting
  • R-YES-V-P To Our Winter Events 🎉
  • Layering on Savings Like Sweaters!
  • Don’t Let These Deals Freeze Over! Limited Stock
  • Winter Forecast: Flurries of Deals & Discounts
  • Dying for December deals? We’ve got you covered
  • December daily doubles! BOGO all month long
  • December Daily Deals Shop Now


december email subject lines - example of general december email subject line

Holiday December email subject line ideas

December is such a holiday-packed month it can feel overwhelming. Know what holidays to incorporate when with our complete holiday email subject lines list:

Christmas email subject lines

It’s no secret that Christmas is one of the most prominent December holidays. Here are some ways to capitalize on this by using Christmas-themed emails as a part of your holiday marketing:

  • Ring Under the Tree? Pre-Plan with Whim Events
  • Wrap up results with our tips 🎁
  • Shh… 🎅Santa Has a Secret!
  • 🎄Merry Christmas! A Gift for You
  • Real or Fake Tree? We Weigh In
  • Leave Stacy’s Cookies Out For Santa
  • Silent Night… Just How We Like!
  • All We Want for Christmas Is…
  •  Sleigh Bells on Our Snowplows❄
  • Christmas is Coming! Are You Ready?
  • 💁Christmas Dinner Tips & Tricks
  • Merry Christmas, Trina! 25% Off
  • Christmas Coupons to Celebrate
  • Mino, Merry & Bright Deals For You
  • Unwrap Christmas Savings Here
  • Happy Holidays from [Your Business Name]
  • Wishlist Ready? What to Add
  • What We Have on Our Wishlist This Year
  • Elves Work Hard, We Work Harder
  • Sleigh Your Christmas With These Ideas
  • Deals So Hot Jack Frost Is Melting
  • Very merry savings 🤗
  • You’re Invited! Pru Insurance Virtual Holiday Party
  • 12 Days of Christmas Savings Inside!
  • How to Ho-Ho-Ho-Hop All the Way to the Bank
  • Stephanie, Last Day for Christmas Orders is Fast Approaching

🎁 Check out our free, complete guide on 2023 holiday marketing (with new data!)

december email subject lines - an example christmas email subject line

Email subject lines for Kwanzaa

To build a strong brand reputation, you’ll want to be mindful of all cultures and holidays in your December email subject lines. This can help you build a more inclusive marketing strategy. To start, here are some Kwanzaa-themed subject lines:

  • Sharing Our Kwanzaa Traditions
  • 7 Tips for the 7 Days of Kwanzaa
  • 7 Different Discounts Each Day of Kwanzaa!
  • Join Us for a Karamu Celebration
  • Day 1: Finding Unity Within Our Community
  • Celebrating Kwanzaa? We Can Help
  • 7 ways we’re giving back during Kwanzaa
  • May your Kwanzaa season shine bright🌟

email subject lines for december - kwanzaa email example


Email subject lines for Hanukkah

Hannukah is another major December holiday you can acknowledge along with Christmas and Kwanzaa:

  • Shine Bright! Celebrating a Festival of Lights
  • How We’re Celebrating Hanukkah This Year
  • Our Favorite Hanukkah Traditions
  • 8 Ways We’re Giving Back for Hanukkah💛
  • Light Up Your Home with Our Hanukkah Specials
  • How we can help you celebrate Hanukkah
  • 8 Coupons for Every Special Hanukkah Moment
  • Shannon, Happy Hannukah from us to you



Email subject lines for the new year

Your customers are most likely going to be filled with excitement on New Year’s Eve. Get them excited about your business, too, with these December email subject lines for the New Year:

  • New Year, New You! Kendra’s Gym Now Taking Clients
  • Damien, Are You Prepared for the New Year?
  • Ready for 2024?
  • TTYL 2023! Hello 2024
  • New Year’s Bash at Ben’s Bowling & Brews🍻
  • Secret sale releasing at midnight
  • 🥂Cheers to the New Year!
  • Cheers to You! Get a New Year’s Deal
  • 3, 2, 1… Happy New Year!
  • New Year = New Deals at Rutger’s Roof & Repair
  • Deals worth popping champagne over 🍾
  • New Year, New Gear at Sun & Ski
  • Need a New Year’s Outfit? We’ve Got You Covered
  • Plans for the New Year? Join Us!
  • What we’re most excited for in the New Year

email subject line ideas for december - new years email subject line example

Even more December holiday email subject lines

Aside from the major holidays, there are plenty of other notable days you can mention to spice up your email marketing campaigns.

  • We’re excited to share our foolproof business plan (National Write a Business Plan Month, December 1-31)
  • Top local spots for volunteer opportunities this month (National Volunteers Month, December 1-31)
  • Remembering a hero: Rosa Parks (Rosa Parks Day, December 1)
  • Grim’s Grill & Bar Thanks Its Employees (Bartender Appreciation Day, December 1)
  • Perry, here’s how to light up your December💡 (National Christmas Lights Day, December 1)
  • Discounts so nice they’re naughty! (National Santa’s List Day, December 4)
  • A drink on us! (Repeal Day, remembering the end of prohibition, December 5)
  • Just a card for you… (Christmas Card Day, December 9)
  • Harley, your donation counts! (Human Rights Day, December 10)
  • Offers So Good They Should Win a Prize (Nobel Prize Day, December 10)
  • Early Bird Deals on Holiday Florals at Tara’s Home & Garden (Poinsettia Day, December 12)
  • Presley, a Sweet Treat For You! (National Maple Syrup Day, December 17)
  • 3 Ways to Honor & Remember Sacagawea Today (Sacagawea Day, December 20)
  • Just stopping by to sing you a song (Go Caroling Day, December 20)
  • Bah Humbug! (Bah Humbug Day, December 21)
  • These Offers Are Anything But Short! (Winter Solstice, the shortest day of the year, December 21)
  • For the Rest of Us! (Festivus, a Seinfeld reference, December 23)
  • Filling our donation boxes for Boxing Day (Boxing Day, December 26)Here's an example of a holiday subject line your business can use that is non-holiday specific.

December newsletter email subject line ideas

Closeout the year on a strong note with these email newsletter subject lines that will get the job done:

  • Wrap Up Results with Our Tips ✅
  • What to Remember this December
  • December wrap up
  • That’s Wrap! Our December Recap
  • What We’re Planning for in 2024
  • Tips for 2023 You Won’t Want to Miss
  • Our 2023 Roundup: Highlights from This Year
  • Defrost Your 2024 Plan With our Guide
  • What we’re excited for in 2024
  • Wins and woes: 2023 in review

december newsletter example promoting a flash sale


Make an impact with these December email subject line ideas

The final month of the year could make or break your 2023 and 2024 marketing goals. However, with these email subject lines that pack a punch, December can be the gift that keeps on giving for your business! By adding some festive flair, a little bit of personalization, and an enticing offer, your emails are sure to get opened all month long.

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