The last month of the year is finally here! We’re in the home stretch, and now’s the time to rally and take advantage of this merry season when customers are ready and willing to support local businesses.
Lucky for you, December is basically synonymous with holidays, so you’ll have no shortage for your social media calendar this month. And we’re giving you the gift of ideas with:
- Tips for your December social media calendar
- December social media holidays (with ideas and examples!) to guide your strategy this month
- Even more December social media ideas to try
Tips for your December social media calendar
Before we get into the plethora of December social media holidays and observances you can highlight this month, here are a few general social media tips to keep in mind as you plan your December marketing calendar.
Schedule your social posts!
December is a busy month. Not only are you trying to finish out the year on a high note, but you’re probably taking some time off to spend with your loved ones during the holiday season. The best social media tip we can share for December is to schedule all your social posts ahead of time. This can help you stress less this season while keeping your social media calendar filled.
Keep engagement high
Once all your social media posts are scheduled for December, it will free up a little more time for engagement. As you’ll see, this month is packed with holidays and observances, and our ideas will help you increase your social media presence—and hopefully engagement—with your audience. But engagement is a two-way street, meaning you need to participate in the conversation beyond your initial posts. This means responding to comments, interacting with other businesses and followers, and following back to grow your audience.
See what worked on social throughout the year
With only one month left in the year, now is a great time to take stock of what performed well for your business on social media this year and what wasn’t so hot. This can inform your 2022 marketing planning and help you focus on the type of social media posts that best engage your audience. You just might be surprised by what you find! Get our tips to check (and improve) social media engagement here.
December social media holidays with ideas (and examples)
Now, the fun part! Let’s dive into the December social media holidays and observances you can use to engage your audience and finish out the year on top.
National Stress-Free Family Holiday Month
The holidays are fun, but they can easily be stressful—especially for families. This December observance is all about creating a stress-free holiday month, which your business can get in on by posting relevant and helpful social media posts. Here are some ideas:
- Share weekly tips to help your audience beat holiday stress this season. (You might even create a handy graphic like in the example below.)
- Create a Facebook poll to ask your audience how they relieve stress during the holidays. Share the top answers throughout the month.
- Share some stress-free ideas parents can use to keep kids entertained once school is out. You can even highlight some local (free!) events and places to visit.
- Healthcare businesses, spas, and salons can share self-care tips to ease stress that tie back to their businesses during the holiday season and into the new year.
Safe Toys and Gifts Month
People (like me) are always looking for guidance on the best gifts to give the kids in their lives. You never want to be the aunt who buys their niece or nephew a potentially dangerous toy or gift. Your business can take advantage of this December observance all about highlighting safe toys and gifts with these social media ideas:
- Create and share a safe toys gift guide with your audience.
- Highlight toys and gifts from your business that would fit the bill on social media.
- Ask parents to share the best toys their kids have received.
Read a New Book Month
December is Read a New Book Month, which is a great time to engage your audience and discover some new books to read yourself in the process. You can highlight this December observance in a few different ways on social media:
- Start a virtual book club for the month. Ask your audience to choose a book to read and post a prompt to answer or host a Facebook or Instagram Live each month to talk about it.
- Gather a few of your employees and ask them to share the best book they read this year. Take a picture of them with the book and post it to your social pages throughout the month.
- Highlight a local bookstore or your local library to remind people to support your community this holiday season.
- Ask your audience to share a new book they’re reading this month.
Dec 1: National Pie Day
December 1st is National Pie Day. What a delicious day! You can highlight this December social media holiday with these ideas:
- Bring a pie to your business for your employees to (safely) share. Post a picture to your social sites of your team enjoying their slice.
- Create a round-up on social media of your favorite local places to get pie. Don’t forget to tag them!
- Name a best pie winner by putting different types of pie head-to-head in a pie-off bracket challenge. You can have users vote in your Instagram Stories for increased engagement to determine the winners of each bracket.
Dec 11: Gingerbread Decorating Day
Gingerbread decorating is a tried and true holiday tradition for many families and businesses. Your business can get in on the fun by celebrating Gingerbread Decorating Day in a few different ways:
- Hold a gingerbread decorating contest at your business for kids (and adults!). Share pictures of the fun on social media.
- Take it a step further, and have your social media audience vote for the best gingerbread house. The winner gets a prize!
- Ask your fans and followers to decorate gingerbread houses at home and tag you in their pictures. Choose someone at random to get a gift card or swag bag.
Dec 14: Free Shipping Day
Free shipping is a big deal—especially around the holidays. In fact, our study found that only 20% of people will pay for shipping. Celebrate Free Shipping Day with these social media ideas:
- Offer free shipping and promote it on social media. Make a cute graphic on Canva to spread the word. (We made three free shipping Canva templates for you!)
- If you offer free shipping year-round or on specific purchases, make sure to highlight that on social for this day.
- A great alternative to free shipping is curbside pickup. If your business offers this service, highlight it on social media to make sure your audience knows.
Dec 21: First Day of Winter
It feels like once December hits it should be winter, but the first day of Winter actually falls on December 21. This is a great social media post opportunity. Here are some ideas to try:
- Share winter safety tips on social media. For automotive businesses, this could be how to care for your car during the colder months. Home services businesses can share how to winterproof your home, how to avoid common winter plumbing pitfalls, and the types of maintenance checks needed during the winter. Fitness businesses can share how to exercise at home when it’s too cold to go to the gym.
- Promote any winter deals, specials, or promotions you’re running this season.
- Highlight any seasonal products or services you’re offering on social media. For example, you might be introducing a new seasonal ingredient on your menu or a new seasonal scent for your spa business.
- Ask your audience to share their favorite winter-related pictures and tag your business. This could be local scenery, winter pictures with their family, or winter recipes.
Dec 25: Christmas
Who can forget Christmas? This December holiday gives you ample social media ideas to take advantage of, but here are a few:
- Create a holiday gift guide and share it on social media.
- Make sure to highlight any holiday promotions you’re running on social media!
- Ask your audience to share their favorite Christmas tradition on social media.
- Create a holiday video from your business and share it on social media.
- Share Christmas-related tips—like the best way to wrap a present, the types of food to keep away from your pets during the holidays, and how to prep your home for Christmas visitors.
- Hosting or sponsoring a Christmas event? Make sure to share that on social media!
Dec 26: National Thank You Day
The day after Christmas is National Thank You Day. This is not only a great day to remind your audience to start their thank you notes, but it’s a great day for a little customer appreciation! Here are some social posts to celebrate this December holiday:
- Post a thank you message to your customers for their support during the holiday season.
- Share some funny thank you notes you find online (or you’ve personally received!) to inspire your followers as they write their own thank you notes.
- Run a special promotion for your customers to thank them for their business—and spend any money they might have gotten over the holiday!
- Ask your audience to tag someone they want to say thank you to on your post for a little extra shout-out (and extra exposure for your business).
December 31: New Year’s Eve
Ah, the last day of the year. New Year’s Eve is a great time to send your audience off into the new year with good wishes (and remind them to come back to you in 2022!). Here are some ideas to try:
- Post a nice-looking Happy New Year’s graphic and wish your audience a prosperous New Year. We created three New Year’s social media templates for you on Canva here!
- Create a roundup to share on social media of the best places to go on New Year’s Eve for food, drinks, and/or fireworks in your area.
- Reshare New Year’s Eve events or ideas from other local businesses.
More December social media holidays
Don’t worry! There are plenty more December social media holidays you can use to fill your calendar:
- National Write a Business Plan Month (We can help you with that! Get our marketing plan template here.)
- National Egg Nog Month
- National Fruit Cake Month
- National Tie Month
- Seasonal Depression Awareness Month
- World AIDS Month
- Write a Friend Month
- Dec 1: National Christmas Lights Day
- Dec 2: National Mutt Day
- Dec 3: International Day of Persons with Disabilities
- Dec 4: Extraordinary Work Team Recognition Day
- Dec 4: National Cookie Day
- Dec 6: Walt Disney Day
- Dec 7: Letter Writing Day
- Dec 9: Christmas Card Day
- Dec 10: Human Rights Day
- Dec 13: National Cocoa Day
- Dec 15: International Tea Day
- Dec 17: National Ugly Christmas Sweater Day
- Dec 21: Crossword Puzzle Day (Speaking of: Have you tried the USA Today Crossword puzzle app?)
- Dec 21: World Peace Day
- Dec 22: National Cookie Exchange Day
- Dec 24: Christmas Eve
- Dec 26: Boxing Day
- Dec 28: Call a Friend Day
- Dec 29: Still Need To Do Day
- December 31: National Champagne Day
PS: Get more December marketing ideas here.
Even more December social media ideas to try
While December gives you a lot of social media holidays and observances to play with, you can branch out beyond these special days. Here are some ideas to balance out your December social media calendar.
Run a holiday social media contest
No matter which you’re celebrating or focusing on, the holidays give you a great opportunity to run a Facebook contest or Instagram giveaway. Customers are looking for deals during this season, and they might be more apt to enter your contest if the prize is something worthwhile. Here are a few different holiday social media contest ideas to try:
- 12 days contest: During this 12-day challenge, you can have participants either perform a different task each day, or keep it simple and have them like, comment, and tag a friend on each post for 12 days. At the end of the 12 days, you can choose a winner at random. This will have people coming back to your pages day after day while increasing engagement and potential followers.
- Holiday photo contest: You can have users share a picture related to your contest and tag your business for a holiday photo contest. This will increase exposure for your business and let you share user-generated content when you reshare posts from your customers.
- Holiday engagement contest: This can be any type of contest to increase engagement—either having users tag friends in an entry, having them check-in at your location, or liking every post you publish throughout December. Make sure to choose a great prize and watch the engagement roll in!
Integrate your social media posts with your holiday campaigns
A cross-channel marketing strategy is important any time of the year, but it can really increase your chances of standing out during December when businesses are vying for views and engagement. If you’re running any special holiday marketing campaigns, make sure to incorporate social media into the mix. And, the key to a solid cross-channel marketing strategy is to keep your messaging, images, and offers consistent across all marketing channels.
In the above example, you can see that Spotify incorporated social media into its Wrapped campaign strategy.
Start teasing your 2022 plans on social
It’s never too early to get a jumpstart on the new year! Perhaps in 2022 you’re adding new products or services, launching monthly specials, or opening a new location. Give your social media audience a peek behind the curtain at what they can expect from your business next year.
Fill your December social media calendar with holidays galore
By taking advantage of these December social media holidays, observances, and social post ideas, you’ll have customers clamoring to your profiles. Test some new things and find out what works best to increase your social media presence before we move into the new year!