Patient acquisition and retention are two huge issues dental practices face today. Nearly half of dentists surveyed by the American Dental Association’s Health Policy Institute said they didn’t have enough patients to fill their practices.
So how can you find new patients for your dental practice? I suggest Facebook ads. Considering Facebook is the most popular social media site and a place many consumers look to find new businesses, it’s a no-brainer to invest in Facebook advertising for your dental practice.
I know what you’re thinking, Meta Ads automatically puts any dental or oral healthcare practice into the “sensitive ad category” bucket to adhere to its health and wellness ad policies. However, while dental advertising on Meta may be limited when it comes to custom audience lists or ad creative, there’s still a ton you can do on there to market your practice successfully.
Let’s walk through Facebook ads for dentists!
Contents
- Benefits of Facebook ads for dentists
- Facebook ads for dentists: 9 tips and examples
- Even more dental practice Facebook ad examples
Why Facebook ads for dentists?
If you’re wondering why Meta Ads is an essential part of any oral healthcare marketing plan, here are a few benefits of Facebook for dentists.
They position your practice ahead of the competition
Many dentists face the challenge of standing out among their local competitors. After all, 91% of small businesses use Facebook for marketing and advertising, making it the top platform choice. So, odds are, dental practices you compete with are likely already on there, which provides an opportunity for you to overshine them with fabulous Facebook ads.
You can reach a wide network of potential patients
With over 3 billion users worldwide, Facebook is a great platform to allocate some budget and advertise your dental office. If you learn to advertise strategically, you won’t even need to go over your budget before your patient slots start to become more and more scarce.
Meta Ads for dentists are affordable
Our latest Facebook ads benchmarks found that the average cost per click for Facebook lead ads for dentists and dental services was around $9.78. With an average conversion rate of 6.38%, this means you can pull in patients at a faster pace and lower cost than other, pricier marketing channels.
Facebook ads can align easily with campaigns in other channels
You can recycle Meta Ads ad copy or creative you’re already running on platforms like Google Ads, and vice versa. For example, you could import your Meta Ads campaigns into Microsoft Ads, making a cross-channel approach to promoting your practice a lot easier.
They can convey complex treatments
A picture (or video) is worth a thousand words. Since Meta Ads are so media-rich by nature, you’re able to better convey the intricacies of oral health that you may not have otherwise been able to explain in shortened ad copy in, say, a shortened search ad.
Facebook ads for dentists: 9 tips and examples
Ready to get started with Facebook ads for your dentist office? Follow these tips and examples to inspire your strategy.
1. Tailor your ads to your dental practice’s target audience
If you are new to Facebook advertising, then prepare to be amazed by the multiple interests, behaviors, and demographics you can use to target your audience.
Consider your target demographic and what interests them. Then, start customizing your targeting from there. For instance, perhaps you work for a high-end dental office that has a pristine reputation but is more costly than the typical dental office. You’ll want to target a higher-income demographic. You can do this with Facebook targeting! Also, always make sure to use the location targeting so your ads only show to users close to your office. This is especially important if, say, your Facebook video ad script mentions a specific location, like this example below.
💡 Use AI to scale your dentistry’s Facebook ads the right way with our free guide to powerful ways to use AI in Google and Facebook ads!
2. Personalize Facebook ad copy to speak directly to your audience
Writing ad copy can feel like a tedious task. While you might be tempted to use bland text or to rush through it, putting a little more TLC into your ad copy creation will pay off in the long run. When writing your ad copy, it’s important to remember what makes your practice unique. Is it your focus on kids? Or your high-end televisions to entertain your patients during cleanings? Whatever it is, include it in your copy to entice new patients.
The bottom line is: do not fall into the lazy trap of generic copy, but rather spend time writing out a variety of customized headlines to see what stands out. And this goes for your website too!
3. A/B test your CTAs
Once you have created your ad copy, your job is still not done! After brainstorming some catchy headlines and CTAs it is critical to put them to the test to see what your audience is more tempted to click on.
It is important not to simply assume your CTAs are catchy and enticing. Running some A/B tests to see what works best with what audience will ensure your copy is engaging enough to attract new patients.
4. Use a variety of ad types
Facebook is not the type of platform that discourages creativity. Rather, it provides a variety of ad types for you to choose from so you can let your creativity flow—and, more importantly, find ad types that appeal to your audience. Whether it’s experimenting with a carousel ad that lets you display multiple images of your office or a video ad exposing your audience to your super personable staff, take advantage of the various formats to see what works best.
5. Feature your staff in your Facebook ads
Humans relate to other humans; this is just (human) nature. I often find myself writing this because it is so true, yet marketers so often forget that people should almost always be in your ad imagery; this especially includes your Facebook ad imagery. The platform is called “FACE book,” after all! Showing off your staff is the best way to connect directly with new patients, build trust, and develop familiarity to make them comfortable reaching out and scheduling an appointment.
Whether or not you have a large library of staff photos, it is never too late to build one. Nowadays, phones take quality pictures, and you don’t even need to think of gathering ad imagery as a major investment. Just check out the lovely photo below. Isn’t this much nicer than a boring stock photo?
6. Show off personality in your office using Facebook video ads
While using people in your ad imagery is a great start, why not take things a step further with video? Video is by far the best way to allow your dental office’s personality to shine through to your audience—plus, people love video! In fact, videos are the most shared post type.
So don’t be shy, and get your staff in front of the camera!
7. Create seasonal campaigns
Dental marketing has a really nice and fun seasonal element to it, which you should definitely play up within your Facebook ads!
Thinking strategically about your Facebook ad campaigns from a seasonal standpoint is a great way to optimize the reach and effectiveness of them. The other great thing about advertising on Facebook is that you can use their ad scheduling feature to specify the time of day and day of week your ads show to ensure you are reaching people with these seasonal messages at the optimal times.
8. Offer something for free
If you are able to offer something for free to get new clients in the door, absolutely do so! People love free stuff and are often motivated to act when there is some type of positive incentive at the end.
9. Use the Meta Ads library for inspiration
If you’re looking for more examples of Facebook ads for dentists, don’t be afraid to check out the Meta Ads library, where you can find plenty of ads from similar practices.
Even more examples of Facebook ads for dentists
Want even more examples of Facebook ads for dentists? I’ve got you covered.
Facebook ad from a multilingual practice
You can put your Facebook ads in multiple languages to better connect with all your potential patients.
Facebook ad for family dental practice
If you’re running a family dentistry that treats all ages, here is a Meta Ad you can draw inspiration from.
Local dental Facebook ad
This Facebook ad mentions its target location in its ad copy to better appeal to its local audience.
Dental Meta Ad with strong creative
The visual for this Facebook dental ad is eye-catching with bright colors and an example patient that fits the practice’s target age demographic.
AI-powered dental Facebook ad
This orthodontist’s Facebook ad uses an AI-generated image. Just be sure to proceed with caution when using AI for your advertising. It’s fine to use it to generate images like this, but you don’t want your example patient to look uncanny. Any AI-generated assets in your dentistry’s Facebook ads should be manually reviewed by a team member before they go live.
Oral surgeon Facebook ad
If you offer more complex treatments, like maxillofacial surgery, here is an example ad you can draw inspiration from.
Facebook ad for veneers
If you offer popular, high-ticket treatments at your practice, such as veneers, check out this Facebook ad example.
Seasonal dental Facebook ad
You could play into the seasons with your dental ads on Facebook, like this example below.
Screenshot
Now, you know the drill!
Facebook ads for dentists should be a part of your marketing plan—do not leave any teeth un-brushed, as in, do not leave any money on the table with Facebook advertising because it has proven to be a super effective platform for WordStream’s dental clientele. For more ways to maximize your dentistry campaigns, see how our solutions can help!
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