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  • 12 Valentine’s Day Social Media Ideas for Rosy Results (+Free Templates!)

Can you believe Valentine’s Day is right around the corner? Just when it feels like your business has survived the holiday rush, you see Valentine’s Day displays popping up everywhere.

If you don’t have a Valentine’s Day marketing plan in place yet, don’t worry. It’s never too late to promote your business on social media. Today, we’ll help you get ahead of the game with Valentine’s Day social media ideas and templates your business can use as inspiration for your own unique posts.

Let’s get started!

Table of contents

Valentine’s Day social media ideas

Sweeten your Valentine’s Day marketing pot with social media for a quick engagement boost. Use these easy Valentine’s Day social media ideas to get started.

Show your followers some love

Showing follower appreciation strengthens your relationship with them and Valentine’s Day is an ideal opportunity to do this. Establish your Valentine’s Day social media presence with a post acknowledging your awesome following. A simple “thanks for following us” post with a Valentine’s Day theme can do the trick without taking up a ton of time.

valentines day social media ideas - small business happy valentines day instagram post example

🗓 Get even more social media posts and marketing ideas for the whole year with our free 2024 marketing calendar!

Share a Valentine’s Day sweet

The best part of any holiday? The food! In fact, candy and sweets are the top-selling items for the Valentine’s Day season. Surprise your followers with a sweet treat by posting a favorite dessert recipe or Valentine’s Day goodie.

If nothing comes to mind to share, ask your followers to help you out by commenting their favorite Valentine’s Day dessert. This can improve your engagement to help you show up in News Feeds later, and your audience will have a blast chatting about tasty treats.

valentines day social media ideas - recipe instagram post


Get ready to post Valentine’s Day Instagram captions here.

Host a couples’ contest

A social media contest or giveaway is a smart idea year-round, but you can up the ante by adding a twist for Valentine’s Day. Call out followers in a relationship with a couples contest.

One example would be to first find some fun Valentine’s Day trivia. Next, you could have both partners tag you in a post on Instagram with their answers. Then, all you’ll have to do is repost the correct winners rewarding them with a couple’s coupon or gift for two.

valentines day social media ideas - small business couples contest instagram post

Post self-care tips

Not everyone is in a relationship on Valentine’s Day, but don’t let that stop the holiday fun. Valentine’s Day is the perfect time to remind your followers of the importance of self-care. Just like the classic saying goes “in order to love someone else, you first have to love yourself.” Your followers will appreciate the reminder to be kind to themselves during this busy season.

Try posting a DIY face mask recipe, meditation tips, or share one of your own guilty pleasures to add a touch of personalization to your social media marketing. You could even share specific self-care ideas that relate to your niche market, like time management tips, a fitness routine, or ask your followers to comment their own.

valentines day social media post ideas - small business self care instagram


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Run a Valentine’s Day referral program on social media

In school, we used to give out carnations for Valentine’s Day with each color flower meaning something different. Red was for love, white was for friendship, and pink was for “someone special.” This meant we were sharing Valentine’s flowers with everyone, like our friends and family.

You can leverage the same idea to make a vibrant Valentine’s Day referral program for your followers to tag their friends and family for a prize. The person with the most tags could win a discount code or special freebie, and you win follower growth!

valentines day social media ideas - facebook referral program example


Use Valentine’s Day hashtags

Another evergreen social media tactic that can give your Valentine’s Day strategy a boost is to use hashtags. Hashtags help your posts get found since both your followers and newcomers could search your hashtag. They can also add a touch of fun and festive flair to your Valentine’s Day posts to help you stand out from the competition. Fall in love with these Valentine’s Day hashtags below:

  • #livelaughlove
  • #loveandlight
  • #valentinesday
  • #liveandlove
  • #happyvalentinesday
  • #sweettreats
  • #weheartyou
  • #hearteyes
  • #rosesarered
  • #violetsareblue
  • #bemine
  • #bemyvalentine
  • #loveyourself
  • #selflove
  • #valentinesdaygiveaway
  • #blamecupid
  • #valentinegift
  • #hugsandkisses
  • #couplegoals

valentines day social media hashtag ideas - linkedin post with valentines day hashtags


Wish your followers a happy Valentine’s Day

This Valentine’s Day social media idea might feel like a given, but in the rush of the season, it can be easy to forget! A sweet and simple “Happy Valentine’s Day” post can go a long way. Show your followers that your business cares about this special day with a quick and easy post wishing everyone a lovely Valentine’s Day.

happy valentines day social media post example


Promote a Valentine’s Day sale

If you’re running a sale or any sort of discount program during Valentine’s Day, be sure to make your followers aware! Social media is the perfect marketing channel to help build awareness for a seasonal sale. It doesn’t have to include steep price cuts, either, as you could play off the Valentine’s Day date and offer 14% off.

valentines day social media ideas - valentines day sale example


Couple up with another small business

When it comes to Valentine’s Day, partnering up is better than being alone! Why not partner with another local business? You could shout each other out on social media, cross-promote your offerings, and tag one another in your posts. That way, you’re able to potentially grow one another’s follower counts since you’re taking advantage of two audiences rather than one.

valentines day social media posts - instagram of valentines day partnership


Take your customers on a “date” with your business

Your followers are sure to be interested in the behind-the-scenes of your business. So, take them on a virtual “date” with your business where you show “a day in the life” of your team’s roles. This Valentine’s Day social media idea showcases how your business works to provide the best experience to your customers while also playing on the holiday’s festivities. You could record a video or photo series to post, or even go live on your Story as you show your viewers around your business’s day-to-day.

valentines day social media posts - tiktok of a day in the life of a business on valentines day


Celebrate diverse love stories

Valentine’s Day is all about love in all shapes and forms, so it presents the perfect opportunity to build out your inclusive marketing strategy. For example, you might repost an inspiring love story from an LGBTQ+ couple, or create a post in Canva that shows your support for different types of relationships.

valentines day social media ideas - diversity equity and inclusion valentines day post


Repost a funny Valentine’s Day meme or video

Did you know it’s a best practice to include content that’s not originally yours in your social post rotation? Avoid overtiring your target market with the same types of content by sharing posts from others. Try to find a fun or funny Valentine’s Day post from another user or business to refresh your feed.

valentines day social media post - funny example


Looking for even more social media ideas to last you all year? Look no further than our big list of 480 social media holidays to find posts for every month of 2023.

Valentine’s Day social media templates

Ready to bring these ideas to life? Use the links below to access our free Valentine’s Day Canva templates:

valentines day social media posts - template preview

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Romance followers into customers with these Valentine’s Day social media ideas

Your business has a date…with social media success! Use these heart-worthy Valentine’s Day social media ideas to turn your followers into customers. Plus, our templates make it easier than ever for you to market your business on Valentine’s Day this year. And, if you’re looking for more Valentine’s Day marketing help, take a look at these resources below:

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