For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season. And it shouldn’t be! Our study found that 80% of people say they look for deals from businesses during the holidays to inform their shopping.
That’s why we put together 14 holiday email templates complete with the three essentials of an effective email: A compelling holiday subject line, interesting email copy, and a call-to-action (CTA). Try customizing these holiday messages to put the power of email marketing to work for your business this season.
Holiday promotion and discount email templates
Emails that include discount offers or coupons are very popular with customers. As we mentioned, most people say they look for deals from businesses during the holidays to inform their shopping.
Discounts and promotions can help increase holiday foot traffic as well as help off-season businesses build their brand and even increase business by offering early-bird discounts. Here are a few emails to consider sending your customers and prospects this holiday season.
1. The service discount email
Subject line: Don’t miss out on these special holiday savings…
Email copy:
Enjoy our holiday special at [Business Name]! Schedule your [service] by [date], and you’ll get [amount] off regular pricing. Just be sure to mention this email promotion when you call (or book online here!).
CTA: Call [000-000-0000] or book online today.
[Business Name]
[Website URL]
[Business contact information]
Offer good through [date]. Learn more at [link to promo landing page with terms and conditions for promotion].
2. The product discount email
Subject line: [Name], we’ve got a little gift for you 🎁
Email copy:
Looking for the perfect gifts for your loved ones this holiday season? We have just what you need—at a special price! Buy before [date] and enjoy [amount] off your purchase.
Think of it as our gift to you 😉
Stop in or check out all we have to offer online.
CTA: Get your discount!
See you soon!
[Business Name]
[Website URL]
[Business contact information]
3. The coupon email
Subject line: It’s BOGO time!
Email copy:
Just in time for the holidays! Get your coupon for a free [product or service] when you buy one at the regular price. Offer good through [date] [link to promo terms and conditions page on your website]. We look forward to seeing you this holiday season!
CTA: Get the Coupon Now
[Business Name]
[Website URL]
[Business contact information]
4. The seasonal item(s) email
Does your business offer seasonal items–like rotating menu items, holiday-related goods, or holiday-related services? Then this is the email for you. (Get more holiday promotion ideas here for inspiration!)
Subject line: [Name], it’s here! (But not for long…)
Email copy:
The holidays are here, which means so is our [seasonal item or service]. This was a crowd favorite last year, so we couldn’t miss an opportunity to bring it back! But only for a limited time. [Come in/Book your service] by [date] to get it for yourself!
CTA: Get it now/Book now
See you soon!
[Business Name]
[Website URL]
[Business contact information]
5. The limited-time holiday offer
Subject line: This hot deal won’t last long 🔥
Email copy:
Did someone say buy 1 get 1 free!?
Shop [Business Name] before [date], and you’ll get a free [product/service] when you buy one at equal value, while supplies last. This won’t last long!
CTA: Grab this offer
[Business Name]
[Website URL]
[Business contact information]
Terms and conditions apply [link to promo terms and conditions on your website].
6. The early-bird email
Subject line: [Name], you’ve got early access! ✨
Email copy:
The holidays have come early–just for you! We’re giving you early access to our special holiday [prices/sale]. Just stop by and show this email or use the code below to start saving today!
[Any details about your sale or promotion here.]
CTA: Save now
[Business Name]
[Website URL]
[Business contact information]
Terms and conditions apply [link to details page on website].
Holiday shopping email templates
We all know the holidays are prime time for shopping, whether it’s gifts for others, services to make the holidays easier, or seasonal needs like heating repair and doctor’s visits–it’s the perfect time to remind customers about your business when they’re primed to buy. It’s also a great time to make your customers feel good about supporting local businesses.
7. The gift guide email
Subject line: [Name], Get gift ideas for everyone on your list
Email copy:
Are you checking your list (twice) and trying to find gifts that are nice? We’ve got just the ideas for everyone on your list!
[Include images or list of gift items from your business]
CTA: Get gifting [Link to website]
[Business Name]
[Website URL]
[Business contact information]
Find out how to create a holiday gift guide for your business here.
8. The local business email
Subject line: Support Local Businesses this Holiday Season
Email copy:
You can support your local economy by shopping independent businesses in your neighborhood this year. Looking for a way to shop local? [Business Name] will be open and featuring lots of great [products/services] for your holiday gift list. We hope to see you soon!
CTA: Check out [website URL] for great gift ideas!
[Business Name]
[Website URL]
[Business contact information]
9. The holiday event email
Subject line: [Name], You’re Invited: Shop & Save Holiday Event!
Email copy:
We’re bringing you extra holiday savings when you shop with us in-store this season! Don’t miss our shop-and-save event on [Date]. We’ll have [event details].
Here are the details:
[Include graphic or more information about hours, location, and anything else that would be helpful for recipients to know.]
CTA: Learn more OR RSVP now
[Business Name]
[Website URL]
[Business contact information]
More business holiday email templates
Depending on your location and business type, the winter months might be your off-peak season—or you just might not have a lot to promote right now. But that doesn’t mean you should stop engaging with customers and leads!
Use this time to keep brand awareness alive with your audience by sharing helpful advice and tips, company news and updates, or industry trends. Then when your busy season revs up, your business will be top of mind with your audience.
Whether you use these ideas or come up with your own, the key is to keep your business in front of your audience with useful information they’ll appreciate year-round.
10. Product care tips email
Subject line: Keep your [pool, lawn, etc.] in tip-top shape this season ❄️
Email copy:
With the winter months [right around the corner/in full swing], you’ll want to keep your [product] in top shape. Here are some helpful tips you can use to ensure your [product] is ready for the spring and summer seasons.
[bulleted list of care tips]
CTA: Have a [product] care question? Call us at 000-000-000. OR Get more [product] care tips here.
We look forward to being of service to you in 2023!
[Business Name]
[Website URL]
[Business contact information]
11. The educational email
We’ll use a template for a dentist here and have included an example from an animal shelter, but you can edit it to align with your area of expertise.
Subject line: 3 holiday foods to avoid for healthy teeth
Email copy:
Wondering which foods are on the naughty list when it comes to your teeth and gum health this season? Try to avoid these three foods to keep cavities away (they might surprise you!).
[bullets here with the three food]
CTA: Learn more [link to blog]
At [Business Name], we’re here for you—including over the holidays! We have extended office hours in case you can’t resist one of these foods and need to see us ASAP 😉
Happy Holidays!
[Business Name]
[Website URL]
[Business contact information]
12. The happy holidays email
Subject line: Happy Holidays from [Business Name]!
Email copy:
From your friends at [Business Name], we want to wish you a Happy Holidays and a Happy New Year!
[You can include a holiday picture or video from your business here.]
[Include updates about your holiday hours here as well.]
We can’t wait to see you in 2023!
CTA: Stay in touch [link to your website]
[Business Name]
[Website URL]
[Business contact information]
Related: Get holiday video ideas to incorporate in your emails here.
13. The year-end wrap-up
Subject line: Thanks for a great 2022!
Email copy:
2022 has been a great year here at [Business Name], and we’re looking forward to being of service to you in 2023! [Include any details about how your customers have helped your business, or how you’ve helped customers throughout the year. This is also a great place to include a video wrap-up!]
CTA: Watch our video OR Visit our blog
We appreciate your business and look forward to seeing you soon!
[Business Name]
[Website URL]
[Business contact information]
Related: Get more New Year’s wishes to use in your year-in-review email here.
14. The review request email
This email template can be used year-round, but the holidays are a great time to follow up with happy customers for a review!
Subject line: Got a minute? We’d love your feedback!
Email copy:
Thank you for being a loyal and valuable customer of [Business Name] this year. We appreciate your support and the opportunity to serve you!
Feedback and reviews from our wonderful customers like you help support our business–during the holidays and beyond. Could we have a minute of your time to let us know how we’re doing?
Leave us a review here:
[Add list of places people can leave reviews, such as Google Business Profile or Yelp.]
CTA: Leave us a review
We appreciate your time!
[Business Name]
[Website URL]
[Business contact information]
Send open-worthy holiday emails with these templates
Inspired to ramp up your holiday email marketing? Whether you use these emails or create your own, remember the essential formula for every email: a compelling subject line, concise body copy, and a strong CTA.
Be sure to include your unsubscribe link in each email you send to be compliant with CAN-SPAM laws in the United States. And, remember to include links to relevant terms and conditions or website landing pages when you send promotional emails.
Want more holiday email marketing resources? We’ve got you covered:
