Each year, around 30 million Americans undertake a move. Whether relocating cross-country or hopping a few towns over, people seek trusted, responsible movers to get their stuff to wherever they’re going.
That’s where you come in. Your team is ready with panel trucks and moving blankets—all you need are the customers. And marketing is here to help you find them.
These 14 moving company marketing ideas can connect your business with people in your service area. Whether they’re looking for a mover imminently or may need one in the future, getting your name out there will make it more likely they will turn to you when the time comes.
Contents
- Moving company marketing ideas: Some budget required
- Free or low-cost moving company marketing ideas
- Offline and traditional moving company marketing ideas
Moving company marketing ideas (that require some budget)
Paid online advertising allows you to reach relevant consumers with messaging about your business. Unlike analog or organic digital techniques, paid advertising gives you the power to target your ads to specific audiences—either by defining keywords in your PPC campaigns or selecting consumer attributes (like location and demographics) on social media.
Digital advertising comes with a cost, but for businesses looking to expand their reach and connect with new, relevant consumers, it’s an essential part of a modern marketing strategy.
🌱 Make a plan to grow your moving business with these ideas using our free, customizable growth strategy template.
1. Prioritize your Local Services Ads
Google offers a variety of advertising products, but its Local Services Ads (LSAs) are especially useful for location-based businesses. You serve clients in a set geography, and LSAs help people in that area who are searching for movers to discover your business.
Local Services Ads appear at the top of “near me” search results and allow prospects to contact you directly through the ad. These ads run ahead of other sponsored posts and all organic results, making them a go-to for many searchers.
They also differ from other digital ad types in the way they’re priced. Usually, digital ads come with a cost per click or impression. Google only charges you for Local Services Ads when someone contacts you through the ad. That means these are more likely to be high-intent searchers who are actively looking for a moving company.
2. Run PPC ads
PPC ads represent another opportunity for moving companies looking to advertise online. PPC, which stands for pay-per-click, is a general advertising term that’s fairly self-explanatory: You pay any time someone clicks your ad.
Most traditional search ads are PPC, with sites like Google and Bing inviting you to create targeted ads based on keywords, and charging you by the click.
Other sites run PPC ads, too. And for moving companies, local listing sites like Yelp would be a natural place to run PPC ads. So too are online forums, like Reddit, where consumers often turn for home-related advice or local service provider suggestions.
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3. Find new potential customers to remarket to with display ads
If you’ve got an image-based digital campaign concept, display ads are the right moving company marketing idea for you.
Display ads appear within the confines of another website. If you’ve ever encountered a banner ad on a news site or an ad in the web page margins, then you’re familiar with this advertising tactic.
Because they have a visual component, display ads present an opportunity for brands to create an image or gif that grabs someone’s attention. A gif of a moving truck rolling across a banner ad just might catch the eye of someone who’s signed a new lease and is preparing to move next month.
Some display ads also allow you to engage in remarketing. Once someone has visited your website, you can serve up your ads to them as they navigate to other web pages. When your moving company can remain in their field of vision, you might be the one they call when they’re ready to book their move.
4. Generate awareness and website traffic with social ads
With 90% of consumers saying they buy from companies they follow on social media, it’s understandable that brands want to connect with people on the platform.
One way to introduce your moving company to new people on social media is through advertising. Social platforms allow you to create campaigns with a specific goal in mind—whether that’s driving awareness or generating traffic to your site.
You can also build a target audience for your campaign, ensuring it’s seen by people in your area who are likely to be relevant to your business.
5. Get leads fast with custom promotions
If you’ve explored your other digital advertising tactics and are looking to add one more to your list of moving company marketing ideas, creating a custom promotion might suit your needs.
Custom promotions allow you to offer something unique to your audience; that might be a discount on your services, a sweepstakes or giveaway, or some other perk. However you choose to structure it, a custom promotion can help your brand stand out from other providers and work to generate new leads.
Structure your promotion to collect contact information. Then, follow up with those leads to find out more about their needs, book a consultation, or otherwise encourage them to take the next step with your business.
6. Try lead aggregators
There are many local listing sites out there that help consumers discover businesses in their area. Some also serve as lead aggregators for the businesses in their areas of expertise. Sites like Angi and Houzz help connect home services companies with local consumers who are actively seeking a provider near them.
Lead aggregators gather details from visitors looking for a particular type of provider. If the service they need matches what you do, you’ll be able to bid on the job along with other moving companies. The consumer can then choose from among the companies who’ve submitted a bid.
💡 Get more lead generation ideas for your moving company with our definitive guide to lead generation complete with 25 ideas, tips, and examples!
Moving company marketing ideas that require little-to-no budget
Besides paid digital marketing tactics, maintaining a strong organic online presence—whether that’s on your website or your company’s social pages—can help you stay top-of-mind with leads and create opportunities for conversions.
7. Use organic social media regularly
We’ve already covered the power of establishing a following on social media. While ads are one way to expand your reach, setting a regular cadence of organic posting is another.
You don’t need to be on every social site all the time, but strategically picking the platforms where your audience gathers can help you connect with your ideal clients. According to research from Pew, TikTok and Instagram are where millennials and Gen Z hang out, while Facebook is popular across most age groups.
Besides your organic social posts and your paid social advertising, you might also try influencer marketing. You don’t need to tap a famous actor or mega-influencer to see success. Today, nano- and micro-influencers are actually driving higher engagement rates than their mega-famous counterparts.
Roadway helped actor Julianne Hough with her move, and she did some social media promo for them.
8. Prioritize local SEO
When you run a business that serves a local area, you need to implement local SEO tactics.
Local SEO focuses on helping you rank organically in searches with local intent. Tactics like incorporating local keywords (such as the area you service) into your on-page copy and meta descriptions can help you rank for “near me” searches.
Local SEO is vital for moving companies serving just one area and multi-location businesses that have outposts serving various geographies.
This NYC-based moving company calls out its location in its title tag and meta description, helping it land at the top of organic search results.
9. Ensure your website is optimized
What do prospective customers want to see when they come to your website? Asking yourself this question can help you build a site that’s optimized to encourage conversions.
It starts with calling out your service area. No prospect wants to call a moving company only to discover they’re outside the region the business serves. Add your location to your homepage copy, and add a map with your service area to the site, too (this is also beneficial for local SEO).
Next, make sure your site highlights all of your services. Do you specialize in a certain type of moves? Are you an expert at handling artwork and antiques? Do you manage cross-country relocations? All of this is information a prospect might want to know.
Finally, make it easy for prospects to become leads. Feature your contact information on all pages of your website, and consider incorporating a chat function that allows prospects to get a quote from you automatically.
Adding these features to your site work together to remove potential friction or objections a prospect might have, which makes it easier for you to convert those prospects into leads or clients.
Two Men and a Truck is a national company, but it serves up a local version of the homepage based on where your IP address says you’re located.
10. Add lead capture forms to your site
Not every prospect visiting your site will be ready to book a mover immediately. That’s where lead capture forms come in.
Lead capture forms collect information from website visitors and help you follow up in a way that’s most appropriate for each. An automated “request a quote” feature gives you the opportunity to collect lots of relevant information: when and where someone is moving, the number of rooms they need to pack up, and any other information you may need to give an accurate quote.
As an added benefit, that information can also help you prioritize your outreach. The people who are looking to book a move next week? Have your sales team contact them right away. The folks who are weighing their options for a move next quarter? Add them to your nurture email campaign for now, and have your sales team reach out as their move date gets closer.
11. Grow (and respond to) your online reviews
In 2024, 75% of consumers said that they “always” or “regularly” read online reviews. Amassing a healthy number of reviews for your business can help build credibility, and reviews may serve as a tiebreaker between you and another provider. With all other things equal, the more highly rated company sometimes wins out.
How you respond to reviews has an impact, too. 88% percent of survey respondents said they’d use a business that replies to all of its reviews, whereas only 47% said the same about companies that ignore reviews completely.
With nearly 1,500 reviews, this moving company knows the power of online feedback!
Moving company marketing ideas: Offline tactics
When you run a business that works in the physical world, it makes sense to engage in offline marketing tactics, too.
These moving company marketing ideas get your name out there in your hometown and surrounding areas and help you connect with neighbors who might need you.
12. Invest in a branded fleet and branded uniforms
Establishing a strong visual brand for your business can help you build a presence in your area. When your logo and brand colors are immediately identifiable, consumers recognize your trucks and team when they see you around.
As you establish a regular visual presence in the area, you become a brand your neighbors know, like, and trust. The thinking goes: “I see those movers all the time. They must be great!”
Once you’ve designed a great logo, put it on everything. Your trucks and boxes, your team’s uniforms—these are all opportunities for you to get your name out there while you’re on the job.
13. Send direct mailers
Your moving company seeks to help customers establish themselves in their new homes. Why not deliver a direct mailer to them at their residence?
Even in the age of digital marketing, good, old-fashioned direct mail remains an effective way to stand out with consumers. PostcardMania has found that mailers generated 6X more revenue than leads from digital sources.
Sending a postcard or other physical piece of mail to those in your service area can catch the eye of relevant consumers. While not everyone in your geography will need your help immediately, direct mail is yet another way to connect with prospects—and if you catch someone as they’re preparing to move, you just might get a call for a quote.
14. Participate in local community engagement opportunities
Any business that’s embedded in a community can be well-served by giving back to it. 82% of consumers stated that the brands they buy from stand for a good purpose.
When you’re working in a community, one of the easiest ways to show your purpose-driven side is to get involved in local charitable organizations. Take part in the local school’s silent auction. Host a team volunteer day at a nearby shelter. Do free pickup of donated furniture to the local thrift store.
No matter how you do it, becoming a force for good in your neighborhood can serve your neighbors and generate goodwill for your brand.
Piece of Cake Moving and Storage supports Women in Need (Win), a local organization serving homeless women.
Move your business in the right direction with these marketing ideas
Every business needs to market itself. These moving company marketing ideas can connect you with leads and differentiate you from other service providers in your area.
Try incorporating some of these paid, organic, and offline tactics into your broader strategy to get your marketing efforts moving forward. For help bringing these ideas to life, see how our solutions complete with moving industry expertise can help you maximize your business’s strategy for results that pack a punch.
To recap, here are the top 14 moving company marketing ideas to try:
- Prioritize your Local Services Ads
- Run PPC ads
- Find new potential customers to remarked to with display ads
- Generate awareness and website traffic with social ads
- Get leads fast with custom promotions
- Try lead aggregators
- Use organic social media regularly
- Prioritize local SEO
- Ensure your website is optimized
- Add lead capture forms to your site
- Grow (and respond to) your online reviews
- Invest in a branded fleet and branded uniforms
- Send direct mailers
- Participate in local community engagement opportunities
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