For your customers, September means busier schedules, cooler temps, and the end of summer fun. While September is likely a busy time for your business, it also marks opportunities for digital growth.
You can catch your audience’s attention this September and increase your online presence with a September newsletter email. Emails sent during fall and winter have been proven to drive the most traffic, so this strategy is a no-brainer.
However, coming up with the right September newsletter content to fit your brand can often be more of a challenge than one might initially assume. Unless, of course, you have this handy list of September newsletter ideas, subject lines, and examples!
Let’s dive right in to take the guesswork out of your September newsletter content strategy.
Contents
- September newsletter ideas for any business
- September newsletter ideas based on holidays and observances
- September newsletter subject lines
September newsletter ideas any business can try
Whether you already have a consistent monthly newsletter campaign, or you’re just starting out this month, these September newsletter ideas can help your business grow.
📧 Ready to build a holistic email marketing strategy for year-round growth? Download our free email marketing toolkit complete with templates, subject line ideas, tips, and more!
1. A newsletter to welcome fall
The first day of fall is September 22, so welcome the season with a simple “happy fall” newsletter. You could share your fall plans, give seasonal tips that relate back to your business, and more.
2. Back-to-school newsletter
Back-to-school newsletters are a staple strategy for many small businesses in September. Even if your business doesn’t directly connect to the education industry, you can still work back-to-school advice, tips, good luck wishes, memories, and more into your September newsletter.
3. Summer recap newsletter
Use your September newsletter as an opportunity to reflect back on the latest and greatest from your summer. You could recap any notable customer success stories from the summer to remind your readers of what your business accomplished this summer.
4. Q4 prep newsletter
September is the final month of the third quarter of the year. Next, businesses will move forward to Q4 in October. In your September newsletter, you could tease what you have planned in the last three months of the year and tee up any exciting fourth-quarter promotions.
5. Simple September updates newsletter
Remember, the whole point of a newsletter email is to update your target audience on the latest and greatest from your business. If you’d rather do a simple September newsletter that just includes important information, news, and updates for the month, that’s still an effective strategy! To spice it up, try including a helpful planning calendar, like the example below, to give your readers a visual as they review any notable dates and happenings.
Download this marketing planning calendar template for free here!
September newsletter ideas for holidays and observances
There are tons of September social media holidays, monthly observances, and more, that you can frame your newsletter email around. Check out these September newsletter ideas based on holidays below.
🌱 Make a plan to grow your business every day this September with our free, easy-to-use growth strategy template!
6. Raise awareness for National Alcohol and Drug Addiction Recovery Month
September is National Alcohol and Drug Addiction Recovery Month, and with 25% of Americans admitting to abusing substances—plus nearly 49 million people nationwide struggling with addiction—this is likely a topic that has touched your audience members in one way or another. Show that your business cares by including substance abuse and addiction statistics, recovery resources, and more to spread awareness for this monthly observance.
7. Share helpful resources for National Suicide Prevention Month
Equally as somber as National Alcohol and Drug Addiction Recovery Month is National Suicide Prevention Month—which also takes place in September. Since this can be such a sensitive topic, you’ll want to ensure you’re using inclusive language within your newsletter to cater to readers who may struggle with mental health themselves, have lost loved ones, and so on. Try incorporating a few resources related to this observance, like contact information for mental health resources and suicide hotlines, within your September newsletter.
8. Give back for World Alzheimer’s Disease Month
In addition to National Alcohol and Drug Addiction Recovery Month and National Suicide Prevention Month, September is also World Alzheimer’s Disease Month. If you, your employees, friends, or family have been touched by this disease, share your story in your September newsletter. You could also donate to an Alzheimer’s Disease-related organization, and encourage your readers to join you in doing the same.
9. Include a shareable playlist for Classical Music Month
For Classical Music Month this September, you could create a shareable playlist on a public streaming platform like Spotify or Pandora. Include the link in your September newsletter so your readers can listen along with you all month long. Just be sure to include your business name in the playlist title, or upload your small business logo as the playlist cover image, to keep your brand top of mind to listeners.
10. Turn your newsletter into a personalized letter for World Letter Writing Day
World Letter Writing Day falls on September 1. Since you’re already creating a September newsletter email, you may as well format it as a personalized letter from your business to your email list’s recipients. You could use an automated email template to insert your recipients’ first names into your newsletter introduction. That way, it reads as “Dear _____,” and signs off with a fun ending like “Sincerely, [business name]” to play on the holiday.
11. Labor Day newsletter
Labor Day is September 2 this year, and there’s plenty you can do with your September newsletter to acknowledge the holiday. To start, your primary goal for a Labor Day newsletter email should be to relay any impact the holiday may have on your business operations. For example, if your business will be closed for Labor Day, or your shipping or appointment booking will be delayed, be sure to let your readers know.
12. Shoutout a partner business on Cheese Pizza Day
Does your business’s community have a local pizza shop everyone loves? Cheese Pizza Day on September 5 is the perfect opportunity to partner up with this business and shout one another out in your September newsletters!
13. Highlight a hero for Patriot Day
September 11 became Patriot Day (not to be confused with Patriots’ Day on the third Monday of April) in remembrance of the tragic New York City attack on September 11, 2001. Many first responders risked their lives to keep the city safe that day, and you can honor this in your September newsletter by highlighting a hero within your brand’s community.
14. Share a recipe for the start of Hispanic Heritage Month
Hispanic Heritage Month starts on September 15 and runs through October 15 each year. Of course, one of the best parts of any culture is the food! Spark your readers’ interest by including a traditional Spanish cuisine recipe in your September newsletter to kick off this monthly observance.
15. Showcase talented female employees for Business Women’s Day
Business Women’s Day falls on September 22, so if you have any superstar female employees you want to thank in your September newsletter, use this day to do so!
16. Create a family fun to-do list for National Family Day
For National Family Day on September 26, try providing your September newsletter readers with a list of action items to help them spend more time with family. For example, you could create a to-do list full of family-friendly activities. As a bonus, you could include visiting your business as one of the items on your list.
17. Try incorporating podcast marketing for International Podcast Day
If you haven’t done any podcast marketing yet, take International Podcast Day on September 30 as your sign to try it out! Podcasts are a rapidly growing marketing channel, so whether you share your own podcast, an interesting industry podcast, or start a sponsorship with a podcast, this September newsletter idea is sure to be a hit.
September newsletter subject lines
64% of email recipients decide to open an email based on the subject line alone. With these September newsletter email subject line ideas, you can make your business stand out in busy inboxes.
- Hello, September 👋 here’s what we need to catch up on
- Never fear, September is here!
- [Name], don’t miss our September updates
- Click to see what’s coming in Q4…
- Happy fall to all🍂
- Class is in session! Back-to-School tips, tricks, and more
- Bye summer, it was nice to know you!
- TTYL, Summer 👋 Hello, Fall🎃
- This summer was a great one, here’s why
- This September, we’re recapping summer success stories!
- Here Are Actions You Can Take for World Alzheimer’s Month
- 🎶 Tune in for Classical Music Month 🎵
- Patriot Day: We Will Never Forget
- ✏A letter from us to you for World Letter Writing Day
- Happy Labor Day! Key LDW Info & Updates
- [Name], Celebrate the Start of Hispanic Heritage Month With Us!
- Make National Family Day Full of Family Fun Using This List
🚨 Get email subject lines for every month of the year for free here!
Take your September newsletter to the next level with these ideas
Whether you’re totally new to newsletter emails or a seasoned pro, these September newsletter ideas can fit seamlessly into your strategy. Just be sure to add a unique twist to the ideas above to make them your own and maintain brand consistency throughout your email content. If you try these ideas but want to squeeze even more out of your email marketing, see how our solutions can help you maximize your email results for every month of the year!
