Email marketing is like the Toyota of digital marketing strategies. It’s been around for ages and when maintained properly, yields long-term success for your marketing efforts. Yet while email marketing remains incredibly effective today, coming up with the copy...
Let me start off by saying that I’m a huge sucker for Facebook giveaways and contests. You want me to tag a friend to win a gift card? I’m in. Share a post for a chance to get a discount on my next purchase? It’s done. Facebook giveaways not only give you a great way...
As a customer, you expect to have the same experience with a business no matter where you’re engaging with them. You don’t want to email them a long, detailed question only to re-explain your situation when you’re on the phone with them. You expect that they know what...
Did you know that one billion hours of YouTube videos are watched every day? Plus, YouTube is the world’s second-most visited website in the world (just behind Google). And 90% of people say they discover new businesses on YouTube 😱 If you haven’t dipped your toes in...
You probably already know the basics of Facebook marketing: Engage users with relevant content. Post regularly and at optimal times. Respond to comments to further engage users. Target the right users and build out your audience with lookalikes. And take advantage of...
Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional email inboxes, and mandatory email marketing laws to follow, just getting in front of...
