15 Happy Mother’s Day Social Media Post Ideas & Tips (+Free Templates!)

Mother’s Day is right around the corner (celebrated on May 12th this year!), are you ready? Many people observe Mother’s Day in some form or fashion—whether they’re honoring their mom, a mother figure in their life, the mother of their children, or are being celebrated as a mom themselves.

And while Mother’s Day usually means flowers, breakfast in bed, and maybe sending the kids away so mom can enjoy some wine, it also means opportunities for you to engage your audience and promote any seasonal sales or specials.

We’re sharing some happy Mother’s Day social media post ideas along with tips and free templates you can use to make posting on Mother’s Day a breeze.

Mother’s Day social media tips

Here are some Mother’s Day social media tips to keep in mind as you prepare for this holiday.

🚨 But, first…Get copy-and-paste social media posts ready to go for Mother’s Day (and every holiday of 2024) in our free social media template!

Be mindful

Mother’s Day can be a difficult day for some people. You can incorporate this sentiment in your Mother’s Day social posts or share something specifically for this audience. You can also adjust the language you use around Mother’s Day—some people celebrate this day in honor of any mother figure in their lives, whether it’s an aunt, a grandparent, or a family friend. Make sure to be inclusive to help others feel accepted and welcome to celebrate.

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Use Mother’s Day hashtags

No matter what you post for Mother’s Day, make sure to include some hashtags to help categorize your post and get it seen by a wider audience.

Here are the top Mother’s Day hashtags to try:

• #happymothersday
• #mothersday
• #mothersday2024
• #mothersdaygift
• #mothersdaygifts
• #mothersdaycookies
• #mothersdaygiftideas
• #mothersdayweekend
• #mothersdayspecial
• #mothersdayflowers
• #mothersdaycard
• #mothersdayideas
• #mothersdaygiveaway
• #mothersdayquotes
• #mothersdaybrunch

Use fun and creative graphics

Happy Mother’s Day social media posts give you a chance to play with cute and creative images for your social pages. Don’t be afraid to try something with a little more color, some flowers, or showing images of moms in your life.

We curated some Canva templates to help you with your Happy Mother’s Day social media posts you can customize for each social site below. (Get our tutorial on how to use Canva here.)

[Instagram] [Facebook] [Twitter]

12 Happy Mother’s Day social media posts ideas

Now that you’ve got some helpful tips, here are some Mother’s Day social media posts ideas to try.

1. Run a Mother’s Day contest

Everyone loves a good social media contest, so why not run one in honor of Mother’s Day? You can put a special spin on your Facebook contest and Instagram giveaway by asking followers to tag their mom in a post, share their favorite thing about their mom (or mother figure), or share a picture of their mom (or mother figure) and tag your business.

You can also tailor the contest prize to be around Mother’s Day by putting together a special gift basket, giving the winner two gift cards (one for them and one for mom!), or awarding the winner’s mom with the prize.

Make sure to clearly outline your contest rules in your post, including how winners will be notified and when as well as what they need to do to enter.

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💡 Speaking of ideas…Get marketing, promotion, and social post ideas for every month of the year >> The Mega Must-Have Marketing Calendar

2. Share a Mother’s Day gift guide

I don’t know about you, but I’m always looking for ideas for Mother’s Day gifts. By sharing a Mother’s Day gift guide on your social media channels, you can give your audience some tips on what to look for. You can even highlight items from other local businesses to spread the love! Make sure to tag them (they just might return the favor!).

If you don’t want to put together a full gift guide, you can also share places where people can shop for Mom, like local florists or bakeries.

Use these Mother’s Day slogans to promote your gift guides and bundles.

3. Highlight your mom

Sure, shouting out your mom on your personal social media page is great, but what about showing her some extra love and highlighting her on your business’s page? You can share a picture of you with your mom along with an Instagram caption that speaks to her support for you and your business and how that’s impacted your life.

This is a cute and happy Mother’s Day social media post idea that will have your mom smiling–while building a connection with your audience.

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4. Share a Mother’s Day quote

A simple way to celebrate Mother’s Day on social media is by sharing a Mother’s Day or mom-related quote.

Here are some good ones:

• “A mother is your first friend, your best friend, your forever friend.” – Unknown
• “A mother’s arms are more comforting than anyone else’s.” – Princess Diana
• “Mother is one to whom you hurry when you are troubled.” – Emily Dickinson
• “A mother’s love is more beautiful than any fresh flower.” – Debasish Mridha
• “A mother is a person who, seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” – Tenneva Jordan

Get more Mother’s Day quotes here.

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5. Get personal about motherhood for you

Social media is all about creating a connection and getting a little personal. If you’re a mom or mother figure, you could share a glimpse into your life—like a snapshot from your own Mother’s Day morning (hopefully your kids are spoiling you!) or you can get real about the challenges of running a business while being a mother. Both of these ideas can give your followers a peek behind the curtain and humanize your business a bit more.

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6. Promote a Mother’s Day sale

Everybody loves a good sale, so if you’re planning any Mother’s Day sales or promotions, make sure to highlight them on social media. Your Mother’s Day sale could be something simple like a small percentage off, or bigger like a buy-one-get-one event. You might even consider giving away a free gift with purchase to all the moms who come in and shop your event.

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7. Highlight a Mother’s Day event

Are you hosting a special Mother’s Day event, such as a Mother’s Day brunch, mimosas in-store in honor of the day, or even just giving out some snacks while people shop on Mother’s Day? Make sure to promote it on your social media pages.

If you’re not hosting your own Mother’s Day event, you can highlight others happening in your community to spread the love and give people some ideas of what to do with mom on Mother’s Day.

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8. Ask your audience

One way to engage your audience and post about Mother’s Day is to ask what motherhood means to them. Or ask them to share their favorite memory with their mom.

People love to share their own experiences, and this might be a nice way to start a conversation with your audience. Plus, it can give you opportunities to share user-generated content next year on Mother’s Day by sharing some responses as quotes (with their permission, of course!).

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You can also try a Facebook poll geared toward Mother’s Day to engage your audience.

9. Showcase your Mother’s Day products or services

Do you have any products or services that would make a great gift for Mother’s Day? Make sure to post about them on social media. You can couple this with any sales or specials you’re running to get even more people interested in what you have to offer.

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Related: Get tips to promote a new product or service from our friends at WordStream.

10. Celebrate the moms in your business

Do you have moms working for you? Celebrate them (and not just on social media)! You could host an employee Mother’s Day event where you provide food in honor of all the moms and give each of them some flowers—then post about it on social media. Or you can highlight them in a picture on your social media sites sharing your appreciation for them as moms.

You could also ask each of them to share their favorite Mother’s Day memory, gift, or a piece of advice that can you share along with their picture (or a video!) on social media.

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11. Share a funny Mother’s Day post

There are some pretty hilarious Mother’s Day memes, images, or gifs out there that can work perfectly as a Mother’s Day social media post. This type of post can encourage engagement and sharing—moms might want to send it to their other mom friends for a laugh. Just make sure what you post aligns with your brand identity!

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12. Keep it simple

There’s nothing wrong with keeping it simple on social media. By sharing a Happy Mother’s Day social media post with a general graphic, you can still highlight the day and let all the moms out there know you appreciate them. (This is where our customizable and free Canva templates come in handy!)

Get templates for: [Instagram] [Facebook] [Twitter]

Get ahead of Mother’s Day on social media

We hope this post has served some helpful ideas for your Mother’s Day social media calendar as well as a reminder to start preparing for Mother’s Day now!

Here are those happy Mother’s Day social media post ideas:

1. Run a Mother’s Day contest
2. Share a Mother’s Day gift guide
3. Highlight your mom
4. Share a Mother’s Day quote
5. Get personal about motherhood for you
6. Promote a Mother’s Day sale
7. Highlight a Mother’s Day event
8. Ask your audience
9. Showcase your Mother’s Day products or services
10. Celebrate the moms in your business
11. Share a funny Mother’s Day post
12. Keep it simple

Looking for Father’s Day social media post ideas? We’ve got you covered!