First impressions are everything. Treat January as your business’s first impression with the new year.

In order to start things off on the right foot, you’ll need your marketing in tip-top shape—including your email subject lines. Email subject lines act as the first impression your brand makes in your recipients’ inboxes. Reengage your readers this year using our answers to questions like:

  • Which email subject line best practices should you remember this year?
  • What email subject line ideas could your small business use this January?
  • What should you put as the subject line for your New Year’s emails?

Today’s post is worth a toast! Here are plenty of email subject lines to elevate your business well into the New Year.

january email subject lines - small business owner writing email


Quick email subject line tips to last you all year

Our recommended subject line best practices are not only important in January, but best to keep in mind all year long. Let’s first refresh on a few key email subject line tips:

Keep it short and sweet

Concise email subject lines are a must for your email marketing strategy this year. In fact, 47% of people check their emails via mobile apps, and 82% of businesses are already keeping their subject lines under 60 characters. This year’s trend of short subject lines is one you won’t want to miss out on!

email subject lines - character length chart

Fresh year means fresh subject lines

Give your recipients something new and fun to look at by getting a bit more creative with your subject lines this January. For example, you could include emojis—which historically bring in higher open rates. If emojis aren’t your thing, try rhyming or wordplay, as 33% of people will open an email simply because it has a catchy subject line.

email subject lines for january - emoji example

An example of an email subject line using an emoji.

Add personalization when you can

A personalized marketing experience should be a part of your email copywriting strategy, as subject lines that include the recipient’s first name have higher click-through rates than those that don’t. If you want to skyrocket your email engagement, always be thinking about your target audience when writing your email subject lines.

january email subject lines - personalizationRelated: Download our free quick guide on targeted email marketing.

Always remember to offer value

Did you know that emails including the word “free” in the subject line are 10% more likely to be opened? While you don’t always have to be giving away freebies, adding value to each of your subject lines is vital to your email marketing success. Whether your email offers a coupon, a giveaway or contest, a percentage discount, or just helpful information, be sure to get that across to your readers.

january email subject line ideas - value add example


January email subject line ideas for small businesses

Small businesses get to treat January as a fresh start. Regardless of your industry, use these email subject line ideas for any type of email you send to watch your business grow this year.

Email subject lines for services

Service-based businesses can use this time to nurture leads, get ahead on booking, grow their customer base, and more with the help of these subject line ideas:

  1. Tips to Get Your Home Project Done in the New Year
  2. Leroy, Book Now & Save Later!
  3. Quick! New Year Appointments Booking Fast!
  4. Wilson, Get 10% Off Your Next Service.
  5. Don’t Fix It Alone! We Can Help
  6. January Only! $20 Off Select Services
  7. Charlotte, Book Now & Pay Later!
  8. Save Yourself from Worries Later, Tune Up Now!
  9. New Year = New You! Only at Kiki’s Salon
  10. Winter Woes to Avoid When Renovating
  11. Exclusive January Services—Book Now!
  12. How Snowmelt Can Cause Damage
  13. Prep for Winter Temps—Trulio & Sons HVAC
  14. Fresh Year, Fresh Set! Call Tip Top Nails
  15. Are Your Finances Prepped for the Upcoming Year?
  16. Margie, Crush Your Resolutions at S&M Fit
  17. How I Train in January
  18. Study With Us Now, Avoid Stress Later!
  19. Our Exclusive January Prep Checklist
  20. R-YES-V-P to Our January Events
  21. Get Ahead! Custom Valentine Florals Selling Fast
  22. Newly Engaged for the New Year? Call Events by Kelsey
  23. New Year Budgeting: Our Complete Guide
  24. Start Your Finances Off on the Right Foot
  25. New Years Are Unpredictable. Get a Free Insurance Quote!

january email subject line ideas - example of a business giving cold weather ideas in an email

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Email subject lines for sales

No time is better than January to get ahead of your sales goals for the year. January emails can also help you to catch up on any holiday sales quotas you may have missed. These sales email subject lines are sure to do the trick:

  1. Don’t Let These January Deals Freeze Over!
  2. Post-Holiday Giveaway! Limited Stock
  3. Sierra, January Savings at Craig’s Hardware Shop
  4. New Year, New January Looks to Keep You Cozy
  5. Just In! January Trends to Last You All Year
  6. Bradley, Get Discounted Second Semester Supplies Now
  7. Steep Discounts for January, Dana! Don’t Miss Out
  8. Post-Holiday Blues? Time for Retail Therapy!
  9. Trina, Get 10% Off All January Long.
  10. Lily, Exclusive Coupon for You Valid Through 1/31
  11. Hot January Sales Sure to Warm You Up

january email subject lines for sales - winter sale example

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New Year’s email subject line ideas

Of course, a hot topic each January is the new year. Help your business stand out with these unique New Year’s email subject lines:

  1. 3,2,1…Savings Unlocked!
  2. 3,2,1…Happy New Year!
  3. Happy New Year from Us to You
  4. A New Year’s Surprise Inside
  5. Cheers to New Year’s Deals!
  6. This New Year We’re Saying Cheers to You!
  7. New Year Means New Savings!
  8. New Year = New Deals. Shop Now!
  9. Bringing You Cheer for the New Year
  10. Our New Year’s Moto? Click to Find Out…
  11. Aly, Can’t Wait to Celebrate the New Year With You!
  12. Happy Brew Year! Click for a Beer On Us
  13. Keep These Deals Near This New Year
  14. Out With the Old, In with the New!
  15. Countdown to the Best Sale of the Season
  16. A Toast to You!
  17. A Toast to the New Year!

january email subject line ideas - new year's email example

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Email subject lines for other January holidays

Don’t forget that New Year’s Day isn’t the only holiday in January! There are tons of other January holiday email subject lines that can give your business a creative edge:

  1. Eggs, Bacon, And… Bloody Mary’s? (National Bloody Mary Day, January 1)
  2. The Best Decision You’ve Made All Year (National Hangover Day, January 1)
  3. .. Great Minds at Work (World Introvert Day, January 2)
  4. Our Secret to the Best Spaghetti… (National Spaghetti Day, January 4)
  5. Our Savings Are Soaring (National Bird Day, January 5)
  6. Gwen, We’ve Got Some Bittersweet News… (National Bittersweet Chocolate Day, January 10)
  7. Liandra, We’re Spilling the Tea! (National Hot Tea Day, January 12)
  8. How We’re Giving Back in Honor of Martin Luther King, Jr. (Martin Luther King, Jr. Day, January 15, also observed on the following Monday)
  9. What’s Another Word For…? (Thesaurus Day, January 18)
  10. Sending Virtual Hugs (National Hugging Day, January 21)
  11. We’ll Make Your Next Job Easy as Pie (National Pie Day, January 23)
  12. Hey, You’re Great. (Compliment Day, January 24)
  13. Mac or PC? (Macintosh Day, January 24)
  14. Definitely Don’t Open This Email! (Opposite Day, January 25)
  15. What Data Privacy Means to Us (Data Privacy Day, January 28)
  16. The Best Hot Chocolate Recipe for Winter Warmth (National Hot Chocolate Day, January 31)

Related: Download our free 2022 Marketing Calendar complete with NEW tips, trends, and ideas!

january email subject line ideas - january holiday email saying spring is in sight

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January newsletter subject line ideas

January is the perfect time to reengage your newsletter readers. Use these January newsletter subject line ideas to get your audience hooked:

  1. Our New Year Survival Guide
  2. Our Top Tips for a Tiptop Year
  3. Looking Back: Our Year in Review
  4. How to Learn from Last Year
  5. 5 Ways to Make This Year Your Best Yet
  6. Our Resolution Planning Guide
  7. Secrets Revealed: What We Have in Store This Year
  8. Get in the Know: What to Expect This Year
  9. What We’re Excited for This Year
  10. Why January is So Important for the Year Ahead
  11. Stop Planning & Start Doing! January Action Items
  12. 3 Things We’re Doing for a Refreshing January

january email subject line ideas - year in review newsletter

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Kick your year into gear with these January email subject lines

Whether you’re celebrating the new year, leveraging a fun holiday, or simply promoting your business’s value, use the month of January as an opportunity to take your email subject line game to the next level. Email copywriting can be a challenge, but using our ideas to brainstorm ahead of time can make improving open rates easier than counting down to the new year!

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