Reposting on TikTok is just like retweeting on Twitter or sharing a post on Facebook. It’s a way to share videos created by other brands (or your own) with your audience.
TikTok launched the repost button in 2022 and ever since brands have used it to connect with their community members. Reposting TikTok videos is another way to engage your audience, build trust with your community, attract new followers, and stay on top of current trends.
TikTok has 150 million users in the United States alone. With that kind of user base, there are countless opportunities to share new content with your audience. Here’s why you should repost videos and how you can repost TikTok videos with ease. We’ll also go over how to undo a repost, in case you change your mind.
Table of contents
- What is a repost on TikTok?
- Why repost on TikTok?
- How to repost on TikTok
- How to undo a repost on TikTok
- How to see reposts on your TikTok account
- How to share TikTok videos on other platforms
What is a repost on TikTok?
TikTok’s repost feature allows users to share videos created by other brands and themselves. Reposts give creators the opportunity to amplify posts their audiences will be interested in while seamlessly crediting the previous poster.
The videos you repost appear on your friend’s For You pages. The original poster’s username will still be visible, but your audience will see a banner that says “X reposted.”
🛑TikTok isn’t the only place to find new brand fans and followers. This definitive guide to brand awareness will show you plenty of other ways to introduce your business to new people.
Why repost on TikTok
Between the ease of reposting TikTok videos and the potential benefit to your brand’s visibility, it’s hard not to see why reposting on TikTok is to your advantage.
Show up in people’s feeds
TikTok has a fast pace. There are more and more creators every day posting new videos. It’s hard to post on TikTok often enough. Instead of only creating new videos, make reposting content a pillar of your social media strategy. You’ll be able to consistently show up in people’s feeds without burning through your own creativity, time, and props.
Generate educational content
20% of TikTok users use the platform to learn something new, according to Thinkific’s 2023 Digital Learning Trends report. Become known as a smart brand at the cutting edge of industry trends by sharing educational videos that are relevant to your audience’s interests. That could range from serious to fun like:
- How new legislation is affecting your industry
- DIY videos on how to use tools and new technology
- Short videos with quick tips
The types of educational content you share will depend on what your brand does and what your audience wants to learn more about.
Establish trust with your audience
Reposting videos shows how secure your brand is and allows you to connect with your audience in a different way. Sharing content from community members and other brands shows that you value other people’s opinions. Be inclusive by sharing videos from creators with different backgrounds.
Additionally, you should share videos to curate social proof. That could be testimonials from customers, unboxing videos, or creative videos showing different ways to use your product.
Your followers will learn more about your brand, and they will trust the opinions of people who have interacted with you.
Build relationships with other brands and creators
When you repost another brand’s video, you put your stamp of approval on it. You’re showing that you find that video valuable enough to share with your audience. Since reposting videos benefits the original creator, they will be grateful for your reposts.
Sharing content from other creators helps build relationships with them. They may check out your TikTok account and return the favor. It’s even possible that reposting videos will lead to new collaborations with other brands!
Revive old content by reposting it
Why put all that work into creating and editing TikTok videos and then never share them? It doesn’t make any sense to work hard on TikTok videos, post them, and then hope for the best. Elevate your content discovery by resharing your old TikTok videos (both the popular and less popular ones).
Save time and creativity
Let’s face it: the time it takes to create new TikTok videos adds up quickly. You have to find or film video footage, select trending audio, add a caption, and hit post. You have to come up with new ideas, learn new dances, and figure out the best times to post. You are also probably not a full-time TikToker and have other responsibilities.
Instead, you can just hit repost. Reposting existing videos invigorates your TikTok without costing you time, creativity, or money.
How to repost on TikTok
TikTok’s built-in repost button makes it simple to share any video you want.
- Find a video to repost.
- Tap the paper plane icon in the lower right corner.
- Tap the yellow “repost” button at the top of the menu.
- TikTok will tell you that you’ve reposted and you will see a “you reposted” message.
- Tap the button that says “add comment.” You don’t have to leave a comment, but leaving one can increase your brand recognition and allow you to add your thoughts.
It’s that easy!
How to undo a repost on TikTok
If you regret reposting a video for any reason, you can easily undo the action.
- Go to your profile page
- Hit the “repost” button (two arrows circled together)
- Tap the video you want and hold down
- The menu will pop up. Press “remove repost”
How to see reposts on your TikTok account
On Instagram, you can see Instagram Stories you’ve shared in your story. On Facebook, you can see reposted content on your profile page. On TikTok, reposted videos show up on a reposted tab.
You can see all the videos you’ve reposted here. However, this tab automatically becomes public on your account. Your audience will be able to scroll through all your reposted videos in one place.
As of this time of writing, there is no way to make your repost tab private on your account. If you go to TikTok’s built-in privacy settings, you’ll see that you can change the settings for stitches, duets, comments, downloads, tags, likes, and direct messages.
The only way to not have a repost tab on your public account is to not repost at all.
How to share TikTok videos on other platforms
Sharing TikTok videos should expand beyond TikTok itself. Increase the lifetime value of your TikTok videos by sharing on your other social media accounts. Reposting your own videos will improve the ROI of your efforts and make sure that the money and time you spend is justified.
Here’s how:
- Select the video you’d like to repost
- Tap on the paper plane icon in the lower right corner
- Copy the link to the TikTok video
Alternatively, just download the video to share on other platforms. Remember that when you download a video created by another account, you need to tag their handle to give them credit.
👋 Check out this ultimate guide to cross-channel marketing to learn more about making the most of all your marketing channels.
Start reposting on TikTok now
Reposting your own content allows it to be seen by a wider audience. Look back at the content that’s performed well in the past and repost it now. You’ll be able to revive the videos you’ve already put time and effort into by putting them directly in front of a new audience.
Any brand will benefit from reposting on TikTok. Make reposting a part of your TikTok marketing strategy and you’ll see your account grow.
Get more TikTok marketing tips here:
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