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Many people think creating the right Instagram post is all about the picture or video. But as anyone who’s sat watching the blinking cursor before hitting publish on their Instagram post knows, coming up with the perfect caption can be even more challenging.

Do you want to write something funny? Informative? Inspiring? How many hashtags should you use—and what should they be? How long should your Instagram captions be? Is what you wrote too long or too short?

Don’t let these questions plague you ever again. We’ve created over 80 Instagram caption ideas for:

  • Gyms and fitness businesses
  • Health and wellness businesses
  • Florists
  • Spas and salons
  • Schools
  • Car dealerships or automotive repair businesses
  • Home services
  • Real estate
  • Any business!

Plus, we’re answering your Instagram caption questions and sharing captions examples so you can make posting on Instagram a breeze.

🚨 Get copy-and-paste Instagram captions ready for the whole year in our free social media template!

What makes a good Instagram caption?

Ultimately, what makes a great Instagram caption will depend on your industry, target audience, and your brand identity, but one thing is certain for all businesses: hashtags bring benefits. When used properly, they can enhance your reach and get more eyes on your stellar posts.

Here are some basic guidelines to keep in mind when it comes to your Insta caption:

How long should my Instagram captions be?

The optimum length for Insta captions has actually increased over the last few years. Users are willing and interested in reading more from your captions. Research shows the best length for Instagram captions is 405 characters, or about 65-70 words.

instagram caption length


How many hashtags should I use?

You definitely need to include hashtags in your Instagram captions (and if you need inspiration, we outlined 335+ hashtag ideas for you). So how many should you add? Between five and 11 hashtags is the sweet spot.

Make sure the hashtags you use in your Instagram captions are relevant, easy to use (so others can use them, too!), and don’t look spammy. No one likes that.

benefits of using hashtags for business

Wait! Don’t have an account for your business yet? Find out how to create a new Instagram account–and optimize it to get followers.

Do Instagram captions really matter?

Yes! While photos and videos are the simplest way to grab a user’s attention with your Instagram marketing when scrolling through their feed, you need a creative caption to keep your follower’s attention. Think about captions not as only explanations for your posts, but also opportunities to tell a story, announce contests, shine a light on your business’s best qualities, and show your brand personality.

📚 Free guide >> 6 Simple Steps to a Complete Small Business Marketing Plan (+Template!)

Instagram caption ideas and examples for businesses

Here are some business-specific Insta captions that can push your Instagram posts to the next level and increase customer engagement.

Note: While these Instagram captions are broken out for specific industries, you can easily tailor any of the ideas or examples for your business! Think of them as templates–ready for you to customize and share with your Instagram audience any time.

Instagram captions for gyms and fitness businesses

Gyms and fitness businesses can have a strong presence on Instagram. With photos and videos, your small business can post tutorials, examples of workouts, fitness class sneak peeks, tips, giveaways, and more. With fitness being such a popular topic and workout videos being eye-catching (and all over Instagram), you already have an advantage when getting people to stop scrolling and look at your posts.

Tips for gym and fitness Instagram captions:

  • Create inspirational, encouraging, and empathetic Insta captions that help you connect with your customers and clients mixed with some promotional captions or testimonials.
  • Share your challenges with your followers. They will appreciate that you know what they’re going through, and your transparency will be inspiring.
  • In general, famous quotes are great for health and fitness Instagram captions, like this one by Hillel the Elder.

instagram caption ideas - gyms and fitness - quote captions

Here are some caption ideas for gyms and fitness businesses:

  • Stop saying you will and start doing.
  • You don’t get the butt you want by sitting on it.
  • When your 9-5 is over, let’s get our real workout on!
  • This is our happy hour.
  • Rise and grind.
  • There’s only one bad workout: the one you haven’t done.
  • If not now, when? If not you, who?
  • [Employee’s Name] has been with us since [number of months/years]. Their favorite workout is [insert favorite workout]. They’re teaching a class at [insert time], will you be there?

fitness and gyms instagram captions ideas - employee spotlight

  • Here at [business name], we are morning people so you don’t have to be! Check out our early morning classes ⏰
  • We want to hear from you! Which workout class has been your favorite with us and what type of workout do you want to see at our gym? Let us know in the comments!

💡 Get Instagram ideas for every month of the year >> The Only Marketing Calendar You’ll Need

Instagram captions for healthcare and wellness businesses

For those in healthcare and wellness, Instagram is a great tool for raising awareness, educating your audience, and attracting new clients or patients. For example, the Instagram video below by Dr. Pimple Popper aka Dr. Sandra Lee has great engagement because it is both entertaining and educational.

Tips for healthcare and wellness Insta captions:

  • If you have patients, clients, or customers who are willing to be featured on your Instagram through a video, photo, or just a quote, it gives you an easy Instagram caption that can also sway new patients or clients your way.
  • Highlight your products and services through your Instagram captions and make sure to include some relevant hashtags like #healthcare, #health, #wellness, #wellnessjourney, #wellnessthatworks.
  • Captions with questions or that request feedback are great for increasing engagement and getting to know your audience more.
  • Create a good combination of inspirational, educational, and promotional Instagram captions so you can appeal to the widest range of potential clients, patients, and customers.

health and wellness instagram captions - dr pimple popper

Here are some caption ideas to try:

  • Exciting news from [insert business name], we’ve just started using [insert new product] and we want you to try it out! Make an appointment today!
  • We know your time is valuable but taking care of yourself is important! Call us today and fit us into your schedule.
  • We’re thinking of adding [insert new product, service, or practice] to our menu of services! What are your experiences with it?
  • Everything in moderation—even wine! Did you know having a glass of red wine a day is actually good for you?

health and wellness instagram hashtags - inspiration

  • Do headaches bother you throughout the workday? Try rubbing your temples with peppermint oil, Tiger Balm, or white flower oil.
  • You know that drinking water is extremely important. To help you drink enough water, invest in an easily reusable water bottle you can fill up throughout the day.
  • We at [insert business name] are here for you! That’s why we do these weekly meetings to figure out the best way to serve our customers!
  • Thanks [customer’s name] for making our day and stopping by today!
  • We love our patients! We recently added a new sanitizing station to the waiting room for your safety–and, we have complimentary beverages while you wait!
  • We love helping our patients achieve fantastic results, like [patient name—again, with consent!]. Here’s what he had to say about his latest experience: “[patient quote].”
  • Meet [insert employee name], they have worked in the [insert department] and would love to help you with any questions you have regarding your health. Direct message or comment with any questions you have!

health and wellness instagram captions - product demo

Instagram captions for professional services

Are you a consultant, lawyer, or accountant? Instagram provides a great opportunity for you to reveal the personality behind your services. If you’re on Instagram but having trouble engaging your clients, here are some caption ideas for you.

Tips for professional services Instagram captions:

  • Success stories are a great fit for professional services businesses on Instagram, so gather a few of your best customers and ask if they’d be willing to share a quote or short video clip that you can caption.
  • Don’t be afraid to show off your personality–Instagram gives you a platform to play a little bit and win over customers by showing a deeper look at what it’s like to work with you.
  • Creating tutorials or educational videos or content is also a great fit for this industry on Instagram. Show off your skills!

instagram captions - share tutorials or information

Here are some Instagram caption ideas for professional services businesses:

  • Want to make managing your money easy? Watch these 3 simple tips!
  • Watch this short video clip to learn how to put your business on the fast track to success. DM us if you have questions!
  • The 10 must-dos if you get into a car accident. You don’t want to miss this!
  • Make greatness happen, build great relationships along the way. That’s our motto here at [insert business’s name] and we’re glad to have the clients we do.
  • In need of representation after an accident? Call our team for a free consultation to get the compensation you’re owed.

professional services instagram captions - law firm

  • [Insert quote from customer]. We’ve loved working with you, [name]! Thanks for choosing [your business name]
  • Glad to see that our client [insert business’s name] is thriving! Thank you [client’s name] for letting us help out with your business!
  • [Insert client quote]. Helping people make their lives easier is our mission here at [insert businesses name].
  • To get focused on Monday mornings, our entire team [insert unique or fun activity here – like “does 10-minute office yoga”]. How does your business get focused?
  • It’s Meet the Team Tuesday! [Insert employee’s name] has worked here for [insert number of months/years]. [Name] takes care of [how the employee relates to the customer] and [Insert unique/fun fact here.]

professional services instagram captions - meet the team

Instagram captions for florists

Having an Instagram presence for florist services is important for showing customers what you have to offer. You might have the visual part of your Instagram page down but still need some assistance with how to engage your customers with captions.

Tips for florist Insta captions:

  • You want to show off your best work on Instagram, so make sure to include details in your captions about the type of arrangements you’re creating, the occasion you created them for, and the finished product.
  • People love to get a behind-the-scenes peek at your process, so share Instagram posts and captions that detail what goes into each arrangement. This is also an easy way to get some good content to share!
  • Instagram also gives you an opportunity to build some social proof. Share some of your work with feedback, reviews, or recommendations from your clients (with their consent). This can help you further grow your business via Instagram.

instagram caption examples - florists - tutorials

Try these Instagram caption ideas:

  • Embrace flower power today with these vibrant collections.
  • It’s blooming season for these [insert flower type]! Bloom baby, bloom!
  • When it’s raining, you go inside. But we go outside and dance! Embrace the flower power!
  • Getting up early can be hard but thanks to the smell of coffee and flowers it makes our mornings a lot easier.
  • Wow! Looking good if we must say so ourselves! Thanks [insert customer’s name] for giving us the opportunity to do what we do best!
  • You have a great eye! Tag us in your best flower photo and the best photo will receive 30% off their next order!
  • We loved providing the arrangements for this gorgeous wedding! Here’s what the beautiful bride had to say: [Insert feedback/review here]. Thanks for letting us be part of your special day, [customer name]!

instagram captions for florists - flower puns

  • Want to add floral beauty to your home? Use this short tutorial to create the perfect dining room table vase!
  • Wondering when it’s the right time to pick your garden flowers? Check out this quick clip and learn!
  • We love trying out new things with our flowers. Thanks to [insert customer’s name] for the inspiration! We love when our customers give us ideas and feedback.
  • We were thrilled to be part of this beautiful event at @tagbusinesshere! Such a great venue for a perfect night.
  • Don’t you just love this arrangement [bride’s name] picked out for her special day? Thanks for letting us be part of your magical moment.

florist instagram captions - event promotion

Captions for spas and salons

If you’re in the spa or salon industry, Instagram is an important platform to master. For you, Instagram allows you to give your clients visuals as to why they should choose your small business over your competitors, and the perfect caption can aid in your efforts.

Tips for your captions:

  • Spas and salons have the added benefit of being able to share user-generated content, meaning content your customer shared to their Instagram account. You can easily repost these images and create a repost caption that shows off your work–and your happy client!
  • In addition to showing off your work, you can share relaxation quotes or self-care content–that typically performs well on Instagram. (We gathered 30+ work-life balance quotes and created Instagram post templates that will work here!)
  • Don’t forget to share any specials, promotions, or offers you have running in your Insta captions.

instagram caption examples - spas and salons - promotions

Instagram caption ideas for spas and salons:

  • We just got in a new shipment of [products], and they’re going to go fast! Stop by to grab some goodies before they’re gone.
  • Did you know we offer [service]? Call to book your appointment for some extra relaxation/pampering!
  • Life is chaotic, so make sure you take time for yourself! Whether that’s an hour of meditation or just five minutes of “me” time, you can significantly improve your mood.
  • Drink water! Hydrate your mind, body, and skin–you’ll feel the difference!
  • After a day out on the city streets, take some time at the end of the day to exfoliate and cleanse your skin and put your feet up.
  • You’ve given so much to us, it’s time for us to give back to you! Like this post to be entered into a contest for 35% off our premium spa treatments!
  • Photo contest! Post your ideas for daily relaxation and self-care and tag us. Our top three favorites get a free spa day with a friend!

instagram captions ideas - spa giveaway caption

  • Did you know that an exfoliation treatment can lift your energy and get rid of the toxins dragging you down? Tag a friend in the comments and you’ll be entered to win a free exfoliation for you and your friend!
  • [Insert customer’s name] is getting his/her first [insert type of service their getting]! This product {list top benefits of product}. Try it for yourself!
  • [Repost a customer’s image] Thanks [customer’s name] for visiting us! We hope to see you soon in the future!
  • [Repost customer’s image] We’re so happy that you enjoyed your experience with [insert business name], looking forward to seeing you back soon!

instagram caption examples - spas - customer testimonial

Instagram captions for schools

Schools from pre-schools all the way to higher education and universities have an opportunity to engage parents, students, prospective students, and alums on Instagram. Feeling stuck when it comes to your captions? We’ve got you covered with Instagram captions ideas for schools (and check out these social media post ideas for schools!).

Tips for school Insta captions:

  • Remember your audience as you write your school’s Instagram captions–is your audience mainly made up of students or parents? Adjust your content accordingly!
  • Many people follow your school’s Instagram page for regular updates, so make sure to incorporate that into your Insta captions.
  • Schools have a great opportunity to share user-generated content from students and parents–and make sure to tag the original poster in your caption.

instagram captions for schools - user generated content

Try these Instagram caption ideas for your school:

  • Rain, rain, go away! But until it does, the bus schedule will be delayed 30 minutes Monday through Thursday. Check the link in our bio for the latest update.
  • Don’t forget your mask! Masks are required for students and teachers. But we’re making it fun with our school-spirit mask lanyards. Pick them up at the front entrance any day this week.
  • Let the countdown begin! School starts in just [X] days! Are you ready? We’ve made a checklist of everything you need to make your first day a success.
  • The dorms are ready for students to move in! We can’t wait to fill the halls and see everyone’s smiling faces. Let us know which dorm you’ll be moving into this fall in the comments.

instagram captions for schools - move in caption

  • Say hello to [name]! [Name] is a [insert major] in their third year. When they graduate, they hope to [insert aspiration]. In their free time, they enjoy [what they enjoy], and their favorite part of campus life is [insert favorite].
  • Congrats to [student name], who recently [insert accomplishment]. We’re so proud of you and can’t wait to see what you’ll accomplish next!
  • Did you know our school first opened in [year] and has had famous alumni that include [famous alumni]. Stop by the student union to see portraits of our most famous former students.
  • The first football of the season is coming up on [date] at [time]! We’ll have a face painting station at the front gate if you want to really get into the school spirit!

instagram caption examples for schools

Related: Get back-to-school Instagram captions and ideas that are A+.

Instagram captions for car dealerships or auto repair businesses

Instagram can be a great fit for the automotive industry—especially to highlight your inventory or services. Use these car dealer caption ideas to stand out.

Tips for automotive Instagram captions:

  • Create a mix of informational and promotional Instagram captions to engage and draw in your audience.
  • Make sure to use auto-specific hashtags like #carsforsale, #collisionrepair, #carsofinstagram, and more.
  • Highlight your happy customers or car buyers in your Instagram captions and tag people when you can.

instagram caption examples for car dealerships

Instagram caption ideas for car dealerships or auto repair businesses:

  • Did you know you need to rotate your tires every six months to avoid uneven wear which can lead to a blowout? Get more car care tips from the link in our bio.
  • The average person spends a total of 18 days in their car every year—that’s 432 hours per year! Find out how to keep your car clean with some simple tips.
  • New car alert! We just got this beauty on the lot, but it will go fast. [Insert car specs and highlights]. Come in for a test drive and pay zero down for 24 months!
  • Ready to trade in your car? Sell it to us, and we’ll give you a special discount on your new car. Get the details at the link in our bio.
  • Congratulations to [customer] on their brand new [car model]! We know you’re going to love driving this baby around.
  • They came in just to look and ended up leaving with [car]! That’s why we say a test drive can change everything. Thanks for coming in, [name]!

instagram caption ideas for auto businesses

Instagram captions for home services

You might not think that Instagram is the ideal fit for home services marketing depending on your particular niche, but for some home services businesses, it can be a great place to connect with potential customers and educate your audience about what you do.

Take, for instance, the @gocleanco Instagram account which grew to 2 million followers in less than two years by posting behind-the-scenes looks and tips for cleaning.

Tips for your Insta captions:

  • Share customer testimonials on Instagram to build trust and win over new customers.
  • Don’t forget to promote contests, giveaways, and discounts in your Insta captions.
  • Show off your expertise in your home service Insta captions by sharing tips, tricks, and insights you’ve learned from your career.

instagram captions for home services examples

Instagram caption ideas for home services businesses:

  • Did you know going just one week without dusting can have a negative impact on your health? Get our top tips for keeping your air clean this allergy season.
  • Storms are coming—is your pool prepared? We’re sharing a short checklist to follow when you see rain in the forecast.
  • We’re running a two for one cleaning special! Book one service now, and get two more for half off. Link in bio for details.
  • Yard in need of some love? Check out our summer special to keep your lawn green all season long!

instagram caption ideas for home services

  • Say hello to [employee name]! They’ve been with us for [number of years/months] and have a passion for making sure your emergency plumbing calls are answered as quick as possible! When they’re not out in the field servicing your homes, they’re [insert hobbies/interests/etc].
  • We want to give a shoutout to our team member [name]! They’ve been killing it lately and working harder than ever so every customer has A/C this hot season.
  • “[insert quote from happy customer or review].” – Thanks so much, [name], for the kind words! We love helping customers like you!
  • It makes our day to get feedback like this! “[share feedback here.” – Thanks, [name]!
  • Get ready for our next cleaning contest! Share your best cleaning hack and tag us in your post for your chance to win a $25 discount on your next service!

home service instagram caption examples

Instagram captions for real estate

Who doesn’t want to look at pictures and videos of beautiful homes and properties? Use these real estate social media caption ideas to spruce up your posts and get increased engagement.

Tips for real estate Instagram captions:

  • With real estate, you can usually let your pictures or videos do the talking for you–but you should include relevant details in your Instagram captions that will get people to engage with your post or check out your listings or properties.
  • Tag any vendors, brokers, or businesses you partner with to increase your reach in your captions.
  • With real estate, make sure to use location-specific hashtags and tag your location so you can increase your chances of showing up for locally relevant searches.

instagram captions for real estate - location tags

Caption ideas for real estate:

  • Stop by our open house at [location] to see this stunner—[list some features]. You won’t want to miss it!
  • This new home won’t last long! We’re holding an open house on [date] at [time] so you can see this beauty up close and personal.
  • We love our property manager, [name]! [Name] has been with us [years/months] and loves working with residents to plan fun events and find them the perfect floor plan. Thanks for all you do, [name]!
  • Huge shoutout to our team member [name]! They helped their client close on this gorgeous home today. Reach out to see how [name] can help you find your new home.

real estate instagram caption examples

Instagram captions for any business

These Instagram captions ideas work for any business—just adjust the verbiage as needed and throw in some industry-specific hashtags, and you’ve got yourself a post!

We shared some tips and best practices for your Instagram captions at the beginning of this post, so let’s jump right into some ideas!

Captions to announce contests

Instagram giveaways and contests work great for every business—and creating the perfect caption is easy. Make sure to include how to enter the contest, any rules, and the timeline. These captions are typically a little longer, but that’s okay because you need to include all the relevant info!

Here are some examples:

  • We love our followers, so we’re giving back to you! Like this photo and your name with be entered into a contest to win [prize here].
  • Everyone loves free stuff, right? Tag us in your best [workout/foodie/travel/etc.] picture and the contest winner will receive a gift basket of swag!

how to do an instagram giveaway - steps for running instagram contest

Team spotlight captions

Take any of the team spotlight captions we’ve shared and adjust them for your business. You can share any wins from your employees, what makes them special, their interests outside of work, or what your customers and clients love most about them!

instagram caption ideas - employee spotlights

Educational captions

Share fun facts or little tidbits with your audience to show your expertise and differentiate your business from others on Instagram. All you have to do is relate it to your image or video and let them know if any action is needed—like to visit a link in your bio to learn more.

instagram captions for any business - educational captions

Create heart-worthy Instagram captions today

Instagram is a great platform for your social media marketing strategy. Hopefully, we’ve equipped you with some fun, creative, and engaging captions to make posting on Instagram a breeze! Try these ideas, as well as engaging captions you see in the accounts you follow, to get inspiration for your posts and you’ll make it to influencer status in no time!

Want even more tips on how to use social media marketing for your business? Check out our Local Social Media Marketing course over on LocaliQ Marketing Lab!

PS: Looking for more Instagram caption ideas? We’ve got you covered:

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