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Did you know that emails sent during fall and winter drive the most traffic? This stat proves that running an October email campaign is naturally going to be a winning strategy for your business this season.

However, you might wonder what else to include in your email content besides Halloween puns or fall harvest-themed imagery. That’s where an October newsletter comes in. We’ve got plenty of easy October newsletter ideas and subject lines coming your way below.

Let’s get started!

Contents

October newsletter ideas fit for all businesses

No matter your business’s niche market, these October newsletter ideas will harvest results for your email strategy.

📧 If you’re looking for year-round email templates, subject line ideas, tips, and more, our free email marketing toolkit has everything you need for successful email campaigns!

1. Basic October updates newsletter

I know what you’re thinking: nobody wants to be a basic witch during this festive month. However, there is beauty in the simplicity of a basic October newsletter. The whole point of a newsletter email is to tell your customers about all the latest and greatest news from your business, so don’t overlook a short and sweet October newsletter, like the example below.

october newsletter example

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2. Create a fall bucket list

There are endless fun fall activities this season that you can work into your October newsletter content. For example, you could create a downloadable fall checklist or bucket list full of fun activities your customers can enjoy all season long. Be sure to include working with your business or visiting one of your locations as one of the to-do items to keep your brand at the top of readers’ minds.

october newsletter ideas - fall bucket list

3. Q4 pulse check

October marks the start of the fourth quarter of the year, so take a moment in your newsletter email copywriting to reflect on what you have coming up to close out the year. You’ll make your readers feel like they’re the first to know about any upcoming plans if you include some fourth-quarter teasers in your October newsletter.

4. Showcase how your customers have harvested results from your business

Has your business harvested any happy customers lately? Showcase your great work by highlighting a case study, a customer testimonial video, or other success stories in your October newsletter. Be sure to focus on the customer pain points your business solved, and center your newsletter around the positive results your customers gained from working with your brand.

october newsletter ideas - case study

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5. Remind your October newsletter readers of your listing sites

A newsletter email is the perfect opportunity to cross-promote your other marketing channels. This October, give your reputation management strategy a boost by including links to your listing sites in your newsletter. You could add a note to remind your readers where they can leave you reviews or gather more information about your business.

October newsletter ideas framed around holidays and observances

Aside from general October newsletter ideas, you can also frame your email around October social media holidays and monthly observances, like the ones below.

6. Turn your October newsletter pink for Breast Cancer Awareness Month

Pink is the signature color for breast cancer awareness, so give your October newsletter a pink theme for Breast Cancer Awareness Month. To match your email’s aesthetic, you may also want to include links to related organizations or key facts about breast cancer.

For example, did you know that breast cancer is the second most common cancer in American women? One in every eight women in America will develop breast cancer in their lifetime. With those stats, your readers will likely appreciate your business taking the time to show you care about this cause.

october newsletter ideas - breast cancer awareness month

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7. Celebrate National Women’s Small Business Month

Whether your small business is woman-owned, or you partner with woman-owned businesses, there’s plenty you can do to celebrate National Women’s Small Business Month in your October newsletter. For example, try including a list of superstar woman-owned businesses that complement your own product or service offerings. Alternatively, you could shout out an inspiring woman in your organization, or include a speech from a woman leading your industry.

8. Include educational resources for LGBTQ+ History Month

October is LGBTQ+ History Month, and you won’t want to miss out on this opportunity to work diversity, equity, and inclusion-focused marketing into your newsletter. Try including some fun facts about LGBTQ+ history, or share a list of resources to give your readers ways to support the LGBTQ community.

october newsletter ideas - lgbtq history month

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9. Share a seasonal recipe for National Cookie Month

The best part of any food-related monthly observance or holiday? The recipes you get to enjoy! Find some fun fall cookie recipes and include them in your newsletter for National Cookie Month. With this October newsletter idea, your readers are sure to come back for a second helping of emails from your business.

october newsletter ideas - national cookie month

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10. Feature a virtual coffee chat on International Coffee Day

International Coffee Day falls on October 1. Try including a podcast or interview from your business or leaders in your industry and frame it as a virtual coffee chat. Invite your readers to grab a cup of coffee as they sit back and watch your newsletter’s embedded video.

11. Give a Hispanic Heritage Month recap

Hispanic Heritage Month runs from September 15 to October 15 each year. If you worked Hispanic Heritage Month into your September newsletter, you’ll want to follow up and close out any celebrations or promotions in your October newsletter.

12. Provide a handy list of local eats for National Pasta Day

Pasta is always a crowd-pleasing dish, so your readers are sure to love this October newsletter idea. For National Pasta Day on October 17, give your readers a foodie guide that links to the best pasta restaurants within your business’s community.

october newsletter ideas - national pasta day

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13. Include a set of print and trace jack-o-lantern designs for National Pumpkin Day

Get into the spirit of the season for National Pumpkin Day on October 26 with some print-and-trace jack-o-lantern designs your readers can recreate. To take this October newsletter idea a step further, you could turn it into a contest where you have participants submit photos of their jack-o-lanterns, and then announce the winners in your November newsletter.

14. Wish your readers a happy Halloween

It wouldn’t be a roundup of October newsletter ideas without a happy Halloween newsletter mixed in! Be sure to turn your newsletter spooky on October 31, and your options to do this are endless. For example, you could feature a costume contest, seasonal puns, scary stories, and more in your Halloween-themed newsletter. To get started, check out this list of Halloween promotions and marketing ideas.

october newsletter ideas - halloween newsletter email

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October newsletter subject lines

Use these October newsletter subject lines as inspiration as you test out the ideas above.

💡 For even more free monthly email subject line ideas, download our complete guide to email subject lines for every month of the year here!

  • Hello, October 👋 Hello, FALL!
  • [Name], October news you won’t want to miss
  • Check us out on Yelp this fall!
  • 🚨Key Q4 Updates🚨
  • Your go-to fall to-do list✅
  • Hear how our customers harvested results with us
  • 🎀Think pink for Breast Cancer Awareness Month!
  • [Name], Celebrate National Women’s Small Business Month With Us!
  • It’s National Women’s Small Business Month! How We’re Celebrating
  • A moment of reflection for LGBTQ+ History Month🌈
  • Join us for a virtual coffee☕
  • Closing out Hispanic Heritage Month with style
  • 🍝Eat here for National Pasta Day
  • We can’t get enough of these jack-o-lantern designs (contest inside!)
  • Happy Halloween from us to you🎃
  • 👻Hope you have a spooktacular Halloween👻
  • It’s Halloween! Celebrate with us
  • Trick or Treat!
  • October news that’s all treats, no tricks!
  • Witchy ways we’re making magic this October🔮

P.S. If you’re searching for other October email subject line ideas, look no further than this list here!

Final October newsletter tips and next steps

No matter which October newsletter idea you try, be sure you’re able to accurately track and measure your results as you go. You’ll want to have your targeted email list ready ahead of time for easy email campaign fulfillment and reporting. However, the work behind a successful email series can be well worth it as you increase reader engagement, traffic to your website, and more. For help along the way, see how our solutions can maximize your monthly email marketing efforts year-round!

For more October marketing help, check out these resources.

Accelerate your business growth

Talk to an expert and learn how LocaliQ can move your business forward.

Accelerate your business growth

Talk to an expert and learn how LocaliQ can move your business forward.