Bells will be ringing, carolers will be singing, and businesses will be…posting? You read that right! Christmas is prime time for small businesses to step up their posting game and get active on social media platforms.
They’ve got the right idea when it comes to using Christmas social media posts for your business!
However, that can feel easier said than done. There are so many creative ideas to play with when it comes to the holidays, it can be hard to narrow in on the right Christmas social media plan for your business. Use this post as your guiding light for answers to questions like:
- What should I post on social media for Christmas?
- What are some examples of Christmas social media posts for businesses?
- What are some Christmas slogans to include in your business’s posts?
With the ideas we’ll jump into today, your Christmas social media posts and slogans are sure to get your business on the “nice” list.
Christmas social media post ideas (with examples)
Create a Christmas Facebook cover photo
Before you start posting to your Facebook, Twitter, LinkedIn, Instagram, and other platforms, you’ll first want to outfit your profiles with festive ensembles. Updating your business page’s Christmas Facebook cover photo is the easiest way to do so because it will show front and center to all of your viewers.
An extra bonus with uploading a Christmas Facebook cover photo is that it will post to your feed as an activity—counting as an additional post to harvest social media engagement from.
There are plenty of free stock images fit for a Christmas Facebook cover photo online. Or, if you prefer a custom Christmas Facebook cover for your page, try creating your own using a free design platform like Canva. Canva is an easy-to-use tool that can help you preplan all your Christmas social media posts in advance, and with plenty of holiday design templates to choose from, this idea is sure to be a win-win.
Related: Get more holiday Facebook ideas!
Wish your followers a merry Christmas
This might feel obvious but sticking with a tried and true Merry Christmas post can too often be forgotten by small businesses.
91% of consumers say they’re more likely to do business with companies that appreciate their customers. What better way to show appreciation for your customers than wishing them a sweet and simple Merry Christmas?
You could create a custom image to go along with your post or record a festive video on your phone of you (and/or your team) saying “Merry Christmas.”
Use Christmas hashtags
Hashtags are just as important on Christmas as they are on any other day of the year. That’s because hashtagged posts get an average of 12% more engagement than those without hashtags. Use hashtags in your Christmas social media posts to drive interactions and help your business get found on busy platforms. You can use common Christmas hashtags, or even come up with your own custom Christmas hashtags.
Here are a few of our own Christmas hashtag ideas to get you going:
Include trivia in your Christmas social media posts
Believe it or not, there are tons of fun Christmas facts and holiday statistics you can challenge your followers with. For example, did you know 65% of U.S. consumers celebrate Christmas? There are plenty more Christmas trivia questions where that one came from, and you can incentivize your audience to get involved by offering a small prize or coupon for the winner.
You could host the trivia virtually on a live story or Twitter Space, or post a picture of the question and tell your followers to comment with their answers. A bonus with this tactic is that the extra follows and comments you get from folks trying to participate will help you to show up in News Feeds again in the future.
Run a Christmas contest
Along with trivia, another way to incentivize your audience to engage with your Christmas social media posts is to run a holiday giveaway or contest.
During this time of year, people love freebies and gift cards. In fact, more than half of consumers have gift cards at the top of their wish list, and 33% of holiday shoppers will wait until there is a sale or promotional offer before they check out your business this season.
Running a holiday social media contest with special holiday offers involved doesn’t have to break the bank. You could have a limited-edition item up for grabs, run a Christmas referral program, or offer a discount code, gift card, or coupon to get your audience’s attention.
When planning your contest Christmas post, think about how it can benefit your page promotion tactics. For example, you may ask for people to drop answers in the comments, send you direct messages, or post your business’s post to their story.
Promote Christmas sales
During this time of year, 58% of all consumers’ holiday buying decisions will be influenced by social media–with Facebook, YouTube, and Instagram being the top three front-runners. With those numbers, increasing sales using a Christmas social media post is a no-brainer.
When creating your Christmas sales social posts, be sure to outline either in the caption, video, or image, what the offers are and what steps your customers can take to get them.
Share your Christmas traditions
A great way to connect with your audience is to share how your business, community, or friends and family will be celebrating the Christmas season.
By discussing your holiday traditions, you’ll be adding a personal touch to your Christmas social media posts, and your followers will enjoy getting to know your brand more intimately. In return, you can call upon your followers to share their own Christmas traditions.
Create a Christmas video
Using video marketing in your holiday social media strategy is a tactic you won’t want to miss out on. In fact, businesses that use video grow revenue nearly 50% faster than non-video users—making this strategy the perfect approach to squeezing in last-minute marketing ROI before the holidays are over.
You don’t have to go crazy with a pricey video production team. You can leverage what you have at hand for any Christmas social media videos you’re looking to make. For example, using your phone for recording (or your employees for acting) will easily make a fun and festive video to brighten up your followers’ feeds.
To get started, check out this list of holiday video ideas and examples to inspire your Christmas social media posts.
Participate in Christmas community events (and post about it)
During Christmas time, there are countless business-friendly activities going on in cities and towns. Between Christmas parades, tree lightings, Christmas craft fairs, and more, your business is sure to have plenty of options to sponsor or appear at different events.
If sponsoring a local event doesn’t align with your current marketing budget, volunteering can be just as effective in getting your business’s name out there. The best part is that you can take photos while you’re attending and use them as material for future Christmas social posts.
Host your own Christmas party
Aside from attending Christmas events, if you’re looking to kick things up a notch this season, try hosting your own Christmas party.
To ensure your own event is a success, create some social hype beforehand by inviting your followers to join in on the Christmas fun. An informational post on when and where to attend should do the trick, or you can create a Facebook event to spread the word.
Your Christmas party can be a simple virtual happy hour or an all-out family fun day at your storefront or office. Whatever type of Christmas event you decide to host, be sure to take plenty of pictures so that you can post them on social media later!
Post a Christmas recipe
Let’s face it, the best part of any holiday is the food. With Christmas comes countless delicious goodies and traditional family recipes passed on from generation to generation. Use this to your business’s advantage by including it in your social media strategy.
Even if your business doesn’t connect with the food and beverage industry, you can still share with your followers your favorite Christmas recipes, or ask them theirs. This will show your brand’s personality while getting your followers hungry for more fun posts.
Give a Christmas gift to charity
The Christmas season is all about giving back. If your business decides to donate or volunteer each year, be sure to let your followers know that!
In fact, consumers would rather do business with brands that are active in their communities. You could even get your customers on board with your Christmas cause, as 75% of consumers are willing to donate at the point of purchase. Show your followers how you care this season by tagging your chosen charitable organization or giving directions on how others can help.
Establish a Christmas business partnership
Back at Santa’s workshop, he doesn’t do it all alone. In the North Pole, there’s a business partnership between him, his reindeer, and the helper elves. You don’t have to do your Christmas social media posting alone, either!
Partnering up with another local small business, or even a micro-influencer, can be a win-win as you’ll point each other’s followers to both of your pages. Plus, you can share creative post ideas to even out your workload. If you’re unsure where to start, try to check out who else your target market may be following the aligns with your industry, and start reaching out from there!
Prep your customers for what comes after Christmas
Sadly, the Christmas season will have to come to an end at some point, and you can use social media to get your audience ready for that! Think about what might change for your followers after Christmas is over. They may have home improvement projects, travel plans, New Year’s resolutions, and more. Use that to your advantage as you brainstorm post-Christmas prep social media posts.
Advertise Christmas products and offerings on social media
As a last hurrah to keep your audience interested in your business’s social media pages this season, try altering a current product or service you offer to be Christmas-themed.
It can be as simple as switching up the color or name. Or, you can take it to the next level by releasing a limited edition offering. Either way, the change is sure to be great material for extra Christmas social media posts that will give your followers something fresh to check out. Plus, you’ll have the option to do a standard organic post or put a bit of budget towards a paid social ad if it’s an extra special holiday offering.
Highlight a Christmas client success story
It’s no secret that positive Google reviews, case studies, customer testimonial videos, and other materials should be highlighted in your social media marketing year-round. However, it never hurts to reinforce these efforts in your Christmas social media posts this season.
For example, if you have a customer you worked with over the holiday season, ask their permission to shout them out on social media. Or simply showcasing the hard work you put in for customers around Christmas time can prove to followers that your business is customer-oriented even during busy seasons.
Share updates in your Christmas social media posts
You may already know that you need to update your local listings for the holidays so that customers are aware of any changes to things like your operating hours, order wait times, and more. But, did you know you should also be sharing this on social media?
Keep your followers in the loop by sharing any business updates in your Christmas social media posts. For example, you could create a custom photo that outlines any changes to your operating hours to share on your LinkedIn company page or Instagram page.
Take a Christmas social media post break
While it’s great to maintain a consistent schedule for your Christmas social media posts, you might want to consider not posting on Christmas eve or Christmas day. This can help you avoid audience fatigue by allowing your followers to have feeds filled with posts from family and friends, rather than your business, on such a special holiday.
Plus, this gives you a bit of a break since you won’t have to worry about upkeeping content over the holiday. Christmas social media posts are important for before and after the holiday but keep your followers’ feeds clear from promotions as they’re enjoying the actual day of Christmas.
Don’t worry, you can still gather content as you take the day off from posting. Take plenty of photos and videos of how you spent Christmas Eve or Christmas day to share on social media later!
Make your Christmas social media posts diverse and inclusive
It’s totally fine to have your Christmas social media posts focus on that one particular holiday, but you’ll still want to take advantage of any opportunities you have to build out your inclusive marketing strategy. Your Christmas social media posts are the perfect place to do that as you can acknowledge additional inclusive holidays alongside your Christmas content. For example, you might loop Hannukah or Kwanzaa creative elements in your Christmas photos or videos.
Christmas slogans for small businesses
- ‘Tis the season!
- 3 wise men, 1 great business.
- A Christmas event you won’t want to miss.
- A sale sweeter than a sugar cookie.
- A very merry Christmas special.
- Be holly and jolly!
- Believe in the magic of Christmas.
- By gosh, by golly, mistletoe, and holly!
- Christmas is anything but blue!
- Christmas time is here!
- Cozy up to our Christmas coupons.
- Crisp Christmas coupons just for you.
- Deals sweeter than a fruitcake!
- Discounts sweeter than a candy cane!
- Do the jingle bell rock!
- Don’t be a grinch, celebrate with us!
- Eat, drink, and be merry!
- Get a little help from our elves.
- Hoppy holidays! Hop on over to [company name]
- Light the tree, go on a spending spree!
- Like icing on a sugar cookie.
- Make a list… And check it twice!
- Merry and bright, and everything nice!
- Merry Christmas, from our family to yours.
- Naughty or nice? Add a bit of spice!
- On the nice list. For a limited time only.
- Put your money where home is. Shop local this Christmas.
- Run, Rudolph! Deals are waiting.
- Santa gets help, so can you.
- Santa is real, so are we.
- Self-gifting = self-care
- Shoutout to Santa!
- Sleigh the holiday!
- Sleighbells ringing, doorbusters to have you singing!
- Small Business Saturday is every day. Spend locally this Christmas.
- Spice up your shopping to keep gifts nice.
- The gift that keeps on giving.
- Twelve days of savings.
- Walk the walk & jingle bell rock!
- Walking in a winter wonderland.
- Wrapped and ready to go!
- Yuletide greetings!
- All is calm, all is bright, and everything is alright.
- Thank you, Santa.
- Santa Clause is coming to town to shop local!
- Counting down to Christmas!
Christmas social media post templates
Now that you have all the Christmas social media post ideas and marketing slogans you need to get started, use these templates below to bring your own posts to life.
Use these Christmas social media posts and slogans for results worth celebrating
Leveraging social media to amplify your holiday marketing plan will not only save you time and money but also help you to interact with your audience in a unique way. With festive holiday marketing ideas, like Christmas social media posts, Christmas Instagram captions, and Christmas slogans, your business will have plenty of revenue to unwrap all season long!