If you’re like most people, you probably have a search engine of preference, and that search engine is probably Google. So, when it comes time to advertise your business, you might think you’re safe dedicating your search marketing budget only to Google, right?
But, that’s not the case. If you’re only buying search ads from Google, you’re missing out on opportunities (and customers!). Let’s explore why Google shouldn’t be your one-and-only when it comes to search.
But, First: Microsoft Ads
You may have heard that Bing recently rebranded Bing Ads to Microsoft Advertising. This rebrand brings about a focus on technologies such as AI and personalization that are becoming increasingly important as search marketing evolves. Microsoft is ready to show the world that they’re a force to be reckoned with when it comes to search ads as they gain more of the market share of searches “ their search share growth has grown for 100 consecutive quarters, so they’re not going anywhere soon.
Now, onto three reasons you shouldn’t only spend your search budget with Google.
1. You’ll Miss Other Searchers
The goal of your online marketing strategy is likely to reach as many prospective customers where they’re spending time online. So by keeping your search ads off of search engines that consumers are actively using, you’re missing out a large number of potential customers.
Think about your potential customers who only use Bing to search: You want them to see just as much information about your business as your customers who prefer Google. So, you can’t neglect them by not working other search engines into your strategy.
2. You’re Not Accounting for Voice Search
Did you know that Bing powers both Amazon’s Alexa and Microsoft’s Cortana? And because we know that voice search is on the rise (by next year, 50% of all searches will be conducted via voice search, according to one study), it would only make sense to buy search ads where these voice assistants are accessing their information.
3. You’re Losing an Opportunity to Stand out from Your Competitors
According to a recent report from WordStream, 44% of business owners surveyed don’t advertise on Bing and 90% don’t advertise on Yahoo! Gemini. That’s a huge percentage of business owners without a paid presence on these search engines. So, if your business is investing in search ads there, you have a greater chance of attracting searchers to your website or business.
Work with a Partner that Understands
Think about it: Less competition, more visibility across all the search engines, and catching the widest range of searchers? Sounds like a win-win! We know that advertising across search engines is the best way to see success in your search marketing. It’s why we developed a platform that optimizes your budget across platforms, so you know you’re getting results “ not just clicks “ on your search ads. Contact us today to learn more!
Related Resources
Ebook: What to Know About Local Search Advertising
3 Reasons You Can’t Ignore Search Marketing
3 Ways Consumer Technology is Changing Marketing (and What You Can Do About It)
