What Is Lead Management? (+How to Get Started)

What Is Lead Management? (+How to Get Started)

You know that your business depends on leads. Without leads, you can’t get new customers, and your business can’t grow. And without lead management, you can’t tell how your marketing is working to get you those leads, who those leads are, or how to follow up with...
Making Sense of Multichannel Marketing: What It Is & How It Works

Making Sense of Multichannel Marketing: What It Is & How It Works

Imagine if every single one of your customers and prospective customers subscribed to your newsletter, opened every email you sent, and clicked every link in your newsletter. Ahh. Sounds like heaven to every business owner and marketer. A 100% success rate for all...
9 Things to Look for in a Great Digital Marketing Partner

9 Things to Look for in a Great Digital Marketing Partner

There are numerous benefits to hiring a digital marketing agency, the majority of which are related to maximizing your ROI and freeing up some of your time as a busy business owner. Some of the primary goals for hiring a digital marketing agency are to generate...