Ever wonder why your sales are hardly breaking the surface when your products and services are more useful than what’s already on the market? It might be because your target audience doesn’t even know you exist. Or, you’re not making an effort to generate...
As a small business owner, you don’t have time or money to waste on marketing strategies that aren’t suited to your needs, so let’s take a look at options that can (and can’t) get you the most bang for your buck. Marketing Strategies for Small Businesses on Google If...
You know you want your dealership to step up its audience targeting, but how can you do that, and what’s the best way to reach them? One way you can clearly define and divide your target audience is through automotive market segmentation. With market segmentation, you...
When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking on any marketing initiative, you should create a marketing plan — your virtual “road map.” But how do you create a small business marketing plan, and is...
Digital Marketing Partners Are a Dealer’s Best Friend. We’ve been talking about how to improve digital marketing strategy for the automotive industry. The good news is that you don’t need to track down best practices on...
