Without customers, none of us would be in business. So to stay in business, we need to listen to the feedback of our customers. The thing is that customers don’t always come running to us to share their thoughts, which means that we have to actively seek...
When it comes to running, managing, or working as part of a small business, there are many challenges. Small business owners are true multitaskers who wear many different hats. One day your main focus might be dealing with an HR issue and the next day you’re filling...
Who doesn’t like a bit of a challenge? While it’s always rewarding to take on new marketing endeavors, certain businesses feel the heat more than others. Whether you’re a food and beverage franchise, a multi-location dealership, a national real estate group, an...
With bills to pay and employees to care for, small business owners need to be smart with their spending. So any time you spend money, you want to be sure the expense is worthwhile. Many small business owners are hesitant to spend on marketing because they struggle to...
As a customer, you expect to have the same experience with a business no matter where you’re engaging with them. You don’t want to email them a long, detailed question only to re-explain your situation when you’re on the phone with them. You expect that they know what...
