Know What Works

2025 Search Ad Benchmarks for Home Services (+Expert Tips & Insights)

2025 Search Ad Benchmarks for Home Services (+Expert Tips & Insights)

Find out what the average click-through rate, cost per click, conversion rate, and cost per lead is for your home services business. Plus, get tips to improve your search ads.
10 Creative & Doable Content Marketing Examples

10 Creative & Doable Content Marketing Examples

Get inspiration for your content marketing strategy with these stellar examples from real businesses and brands.
How to Write Google Ads Copy that Pops

How to Write Google Ads Copy that Pops

Get tips to write a responsive search ads that drive conversions and nets you the best ROI for your Google Ads strategy.
53 AI Prompt Examples & Ideas for Your Marketing

53 AI Prompt Examples & Ideas for Your Marketing

Use this list of AI prompt examples and ideas as inspiration when leveraging AI in your marketing strategy.
114 AI Prompts for Businesses in 2025

114 AI Prompts for Businesses in 2025

No matter your industry, we have the AI prompts you need to get ahead.
58 Text Message Templates for Key Industries (+SMS Marketing Tips!)

58 Text Message Templates for Key Industries (+SMS Marketing Tips!)

Transform your SMS marketing strategy with these tips plus copy-and-paste templates broken out by industry.
The 8 Biggest Social Media Marketing Trends for 2025

The 8 Biggest Social Media Marketing Trends for 2025

Find out what's trending in social media marketing in 2025 so that you can set your strategy up for success.
9 Response-Worthy Influencer Outreach Email Templates (+Tips!)

9 Response-Worthy Influencer Outreach Email Templates (+Tips!)

Secure more brand partnerships and tap into new audiences on social media with these influencer outreach email templates and tips.
14 Best Dental Marketing Strategies & Tips Worth Smiling About

14 Best Dental Marketing Strategies & Tips Worth Smiling About

Learn how to market your dental practice with these dazzling dental marketing strategies and tips.
92 Small Business Marketing Stats You Need to Know

92 Small Business Marketing Stats You Need to Know

These fascinating small business marketing stats shine a light on marketing budgets, effective strategies, and so much more.
What's a Good Click-Through Rate? (+How to Improve Yours)

What’s a Good Click-Through Rate? (+How to Improve Yours)

Find out what a good click-through rate is for your industry and how to improve it.
How Much Should You Spend in Google Ads? Complete Guide to PPC Costs

How Much Should You Spend in Google Ads? Complete Guide to PPC Costs

Get all the info you need to calculate how much to spend on Google Ads. Plus, get four tips to maximize your budget.
How to Create a Marketing Budget (+Examples & Free Templates)

How to Create a Marketing Budget (+Examples & Free Templates)

Find out how much you should be spending on marketing and how to create your budget.
7 Ways Small Businesses Can Lower Cost Per Lead

7 Ways Small Businesses Can Lower Cost Per Lead

Want to lower your cost per lead? Try these seven actionable tips.
How to Find & Calculate Your Facebook Engagement Rate in a Flash

How to Find & Calculate Your Facebook Engagement Rate in a Flash

Your Facebook engagement rate tells you whether or not your content is resonating with your audience. Find out how to calculate it.
10 Biggest Things to Learn from Your Competitors to Improve Your Business

10 Biggest Things to Learn from Your Competitors to Improve Your Business

These competitive insights will help you learn what your competitors are doing well and where your business can stand out.
How to Do an Email Marketing Audit: 7 Steps + Free Template

How to Do an Email Marketing Audit: 7 Steps + Free Template

Get the complete steps to perform an email marketing audit with a handy template to boost your results fast.
9 Reasons Your Google Ads Are Failing (Exclusive Expert Insights!)

9 Reasons Your Google Ads Are Failing (Exclusive Expert Insights!)

Our experts weigh in to help you understand why your Google Ads may not be working how they should be and the solutions needed to get back on track.
40 Best Real Estate Call-to-Action Phrases to Convert Buyers, Renters, or Sellers

40 Best Real Estate Call-to-Action Phrases to Convert Buyers, Renters, or Sellers

Find all the real estate call to action phrases your business needs to convert prospective buyers, renters, or sellers.
Impressions vs. Clicks: What's the Difference?

Impressions vs. Clicks: What’s the Difference?

Impressions and clicks are like siblings: They have a lot in common, but they also have unique characteristics and traits. Uncover them all here.
35+ Chatbot Statistics You Need to Know for 2025

35+ Chatbot Statistics You Need to Know for 2025

Find all the data you need to know if live chat is a fit for your business's website with this complete list of chatbot statistics.
The 9 Most Important Conversion Metrics to Track for Digital Marketing Success

The 9 Most Important Conversion Metrics to Track for Digital Marketing Success

Tracking the right conversion metrics can help you understand whether or not your marketing is working and which tactics are driving the best results.
Haven’t Switched to Google Analytics 4? Here’s How to Do It ASAP

Haven’t Switched to Google Analytics 4? Here’s How to Do It ASAP

Drop whatever you’re doing, read this article, and make the switch to avoid losing precious website performance data.
9 Essential Social Media Metrics to Track for Success in 2024

9 Essential Social Media Metrics to Track for Success in 2024

Find out which social metrics you should (or shouldn't) be tracking, and get tips to measure your social marketing in a way that works best for your business.
Get a Peek at What’s Happening with Our Marketing Dashboard from an Insider

Get a Peek at What’s Happening with Our Marketing Dashboard from an Insider

We talked to one of our product management directors to find out the latest updates to our Marketing Dashboard and how it helps business owners measure success.
Cross-Channel Marketing 101: What It Is, Major Benefits + How to Get Started

Cross-Channel Marketing 101: What It Is, Major Benefits + How to Get Started

What is cross-channel marketing and how does it work? We're breaking down the benefits and simple steps to get started with a cross-channel marketing strategy.
6 Key Target Market Examples (+How to Find & Reach Yours)

6 Key Target Market Examples (+How to Find & Reach Yours)

Use these target market examples to get a better sense of who to focus on for more effective marketing.
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